Real Estate
AI Tenant & Maintenance Agent for Property Managers
Answers tenant questions, triages maintenance requests by urgency and creates work orders in your property software; an edition of AI Real Estate…
Real Estate
AI Property Marketing Agent
Social posts, email campaigns and open house promotion drafted for a listing or your agency's own brand, ready to schedule.
Every new listing deserves a proper campaign, but writing social posts, email announcements and open house promotion for each one takes time. This agent drafts the full set from one brief, for a listing or your agency's own brand, in formats ready to schedule. It follows your brand guidelines and approved past campaigns, and your team approves everything before it is used.
- Social, email and open house copy drafted from one brief
- Tone matched to your brand guidelines and past campaigns
- Approved content delivered to one place, ready to schedule
$3,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Property Marketing Agent drafts the campaign around a listing or your agency's own brand: social posts, email announcements, and open house promotion, in formats ready to schedule. It works from your brand guidelines and reference examples, not generic templates.
Why businesses buy it
Sellers notice when an agency promotes their home properly, and a well-marketed listing draws more interest. Yet campaign copy is often the job that gets squeezed, so posts go out late or look the same for every property. This agent produces a consistent, on-brand campaign for each listing from one brief, so your marketing keeps pace with your stock. Your team stays in control of what is published. The Scope Card fixes the output formats, reference examples and destination before purchase, so you know exactly what each campaign includes.
Problems this solves
New listings get one social post and then nothing
The marketing agent drafts a campaign around each listing, with social posts, email announcements and open house promotion. Your team gets a full set ready to schedule, not a single post.
Open houses are promoted at the last minute or not at all
Open house promotion is part of every listing campaign the agent drafts. Material lands in the one destination you choose, ready to schedule well ahead of the day.
Your agency's own brand gets no marketing between listings
The agent can also draft campaigns for your agency's brand, not only for listings. Your brand guidelines and up to twenty reference examples keep the tone consistent.
Marketing copy looks templated and off-brand across channels
Drafts follow your guidelines and examples rather than generic templates. Up to three output formats, such as social, email and open house copy, come from one pipeline.
A good fit if
You list properties or run open houses often enough that writing a fresh campaign each time eats real time.
You already have brand guidelines or example campaigns you like, and want new content to match that tone.
You want a batch of social posts, email content and promotion drafts delivered to one destination for your team to schedule.
You are comfortable reviewing and approving a batch of drafts rather than briefing a campaign from scratch every time.
Not the right fit if
You only need the listing description itself, not the wider campaign around it. See AI Listing Generator.
You need comparable and market data researched to inform the campaign first. See AI Property Research.
You need inbound questions from campaign responses answered, not the content itself written. See AI Real Estate Support.
You need more than three output formats or more than one destination system, for example separate campaigns for five offices at once. Add a note at checkout for a Change Quote, or start from our Custom AI enquiry form.
How it works
- A listing, an open house date or a brand topic is briefed, pulling in the details, photos and dates you provide.
- The brief is written against your brand guidelines and the reference campaigns you approved, so tone and format match what you already publish.
- Draft content is generated in each output format you need, for example a social caption set, an email announcement and an open house flyer's copy.
- Drafts are checked against your approved examples before they reach you, so an obvious mismatch in tone or a missing date is caught early.
- You review and approve, or send back notes for a revision, inside the two rounds included in the build.
- Approved content is delivered to the one destination you chose, ready for your team to schedule and publish.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your brand guidelines and a handful of tone-of-voice examples you want new campaigns to sound like.
- Ten to twenty reference campaigns or posts you like, so the style has something real to match.
- Access to the destination where finished content should land, your CMS, store or drive.
- The first listing, open house or topic to start with.
- The name of the person who approves finished content before it publishes.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- One person on your side who can approve decisions during the build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and your brand tone agreed.
Weeks 1–2
Brand profile and reference campaigns configured.
Week 3
Generation pipeline and output formats built.
Weeks 3–4
25 sample outputs produced for your review.
Week 4
Your review and two rounds of changes.
Go-live
Live, recorded handoff session, support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $3,900 |
| Express | 15–25 working days | $4,600 |
| Rush | 10–20 working days | $5,250 |
What you receive at handover
- A marketing drafting pipeline delivering ready-to-schedule material to one destination
- Your brand guidelines and up to twenty reference examples built into the prompts and guardrails
- Up to three output formats, such as social posts, email announcements and open house promotion
- Twenty-five sample outputs reviewed and approved by you, with the test report
- An admin guide, the recorded handoff session and 30 days of support
Expected benefits and how to measure them
- Every listing can get a fuller campaign with less writing time.
- Helps open houses get promoted earlier.
- Makes your agency brand more visible between listings.
- Campaign pieces per listing
- Count social posts and emails sent per listing, before and after launch.
- Open house attendance
- Compare sign-in numbers at open houses for the quarter before and the quarter after.
- Enquiries from social and email
- Track enquiries by source in your CRM, month on month.
Before you start: Record what marketing each listing gets today and typical open house attendance. Note current enquiry sources in your CRM.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is a one-time cost. What it costs to run afterwards sits in your own accounts too, mostly AI model or media-generation usage for a build like this: typically $20 to $150 a month depending on campaign volume.
AI usage during the build and testing is billed the same way, direct to your own accounts, so every provider relationship stays yours, not ours.
Ask about running costsCustom requirements
If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
For AI Property Marketing Agent, monthly maintenance covers monitoring, fixes and a monthly allowance of change hours, enough for updated brand guidelines or a new output format. It starts after the thirty days of support, bills monthly, and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A generic social scheduling tool charges monthly per seat and writes nothing itself | A marketing agency quotes per campaign or per retainer | Ours is one fixed price, shown on this page before you buy |
| Scope | A scheduling tool posts whatever you draft yourself | An agency agrees scope during the project | Ours is written on the Scope Card before purchase |
| Delivery | A scheduling tool is live the day you sign up, with no brand tone built in | An agency's turnaround depends on their workload | Ours has a fixed delivery time shown before you buy, with faster options |
| Review | A scheduling tool publishes whatever is loaded, with no approval step | An agency build depends on what was agreed | Ours checks drafts against your approved examples before you see them |
Questions about this product
How much does AI Property Marketing Agent cost?
One fixed build price covers it, paid once, and the price and delivery panel on this page shows it for each delivery speed. That includes the Scope Card: your brand profile with up to twenty reference campaigns, one generation pipeline with up to three output formats such as social, email and open house copy, delivery to one destination, testing and a recorded handoff. There is no charge per campaign.
How long until AI Property Marketing Agent is live?
The delivery time for each speed is fixed and shown in the price and delivery panel on this page, starting once intake is complete and access is verified. Sending your brand guidelines, a handful of campaigns you liked and access to your destination folder or scheduler early keeps it on track. You review sample campaigns for real listings during testing.
What do you need from us to match our brand?
We need your brand guidelines, a handful of tone-of-voice notes, and ten to twenty reference campaigns or posts you actually like, so new content has something real to match rather than a generic template. Destination access, such as your CMS or drive login, is shared by adding our team as a user or creating a key you control, never by email, before launch.
What does AI Property Marketing Agent cost to run each month?
Running costs are separate from the build price and paid directly to your own providers, typically $20 to $150 a month for AI model or media-generation usage depending on how many campaigns you run. Busier agencies running more listings and open houses sit toward the higher end. Monthly maintenance is optional.
Can we update the brand tone for AI Property Marketing Agent later?
Yes. Two rounds of changes are included in the build, so most tone adjustments happen before launch based on the 25 sample outputs. After that, updated guidelines or a refreshed set of reference campaigns fit inside the monthly change hours of maintenance, and a genuinely new output format comes as a quoted add-on.
Does AI Property Marketing Agent post content for us automatically?
No. It drafts the content, social posts, email announcements and open house promotion, in the formats you need, then delivers approved copy to the one destination you chose. Your team reviews, schedules and publishes it through your own social and email accounts; this build does not post on your behalf.
How is AI Property Marketing Agent different from AI Listing Generator?
AI Listing Generator writes the single listing description itself, from property details and photos. AI Property Marketing Agent builds the broader campaign around that listing or your own brand: social posts, email campaigns and open house promotion. Many agencies run both, one writing the listing, the other promoting it.
Who owns the finished campaign content afterwards?
You do. Every draft, every approved piece of content and the destination it lands in stay under your own name and accounts throughout the build and afterwards. We configure and test the generation pipeline, hand over an admin guide and a recorded session, then step away at launch, apart from the 30 days of included support that follow.
Stop briefing the same campaign from scratch.
Order AI Property Marketing Agent and it starts drafting listing and brand campaigns on a fixed delivery date. The scope above is what you get, in writing, before you pay.
Works well with
