AI Agents and Assistants
What is an AI agent? A plain-English guide for business owners
What an AI agent is, how it works, where it helps a small business, the risks, and a 7-point check to see if you are ready for one.
AI Features & Bots
AI Website Chatbot for Real Estate
Buyers, renters and sellers on your agency website get answers in seconds, and viewing requests reach a negotiator with details attached.
Property enquiries arrive in the evening and at weekends, when your negotiators are off. This chatbot answers buyers, renters, sellers and landlords on your agency website from your listing pages, area guides and process documents. Viewing and valuation requests reach the right branch with the property, preferred times and full conversation attached, so your team can call back prepared.
- Buyers and renters get answers while they are still browsing
- Viewing and valuation requests reach the right branch
- Answers come only from your listings, guides and process pages
$3,500
20–30 working days
Optional maintenance $249/mo
What it is
AI Website Chatbot for Real Estate answers buyer, renter, seller and landlord questions on your agency website from your listing pages, area guides and process documents, and passes viewing and valuation requests to the right branch inbox with the conversation attached. It includes the Real Estate workflow template. It says so when a listing page does not hold the answer.
Why businesses buy it
In property, the agent who replies first often wins the instruction or the viewing. Website enquiries left until the next morning go cold, and negotiators lose time answering the same questions about fees and process. This chatbot replies instantly from your own pages and captures every viewing and valuation request in writing. The written scope tells you before you order what content it learns, which property questions it covers and where handoffs go.
Problems this solves
Website enquiries sit unanswered while agents are out on viewings
The chatbot answers buyer, renter, seller and landlord questions from your listing pages and area guides. Visitors get a reply straight away, even when every agent in the branch is out.
Viewing and valuation requests reach the wrong branch inbox
The Real Estate workflow template captures viewing and valuation requests and passes them to the right branch inbox. The conversation is attached, so the agent can follow up without asking again.
Visitors are given wrong details about a property
Answers come only from your listing pages and process documents. When a listing page does not hold the answer, the chatbot says so rather than guessing. Property-based test questions check this before launch.
A good fit if
Website visitors ask about a property, the buying process or your fees at night, and nobody replies until the office opens.
Your site already carries listing pages, area guides and clear process pages for buying, renting, selling and letting.
You want viewing requests and valuation enquiries captured in writing and passed to a negotiator, not lost in a contact form.
Sellers and landlords ask how marketing, offers and tenancies work, and the answers sit in documents you already wrote.
Not the right fit if
Most enquiries come through property portals and need an instant reply and qualification there. See AI Real Estate Lead Agent.
You want viewings booked straight into negotiators' calendars around their availability. See AI Viewing Booking Agent.
Your main need is answering detailed questions on each listing from your listing data feed. See AI Property Inquiry Agent.
You want the full lead, viewing and follow-up set together. See AI Real Estate Growth Stack.
How it works
- Your website content becomes its knowledge. Listing pages, area guides, fee pages and buying, renting, selling and letting guides, up to 200 web pages or 100 documents.
- Five property intents are set up. Commonly listing questions, viewing requests, buying or renting process, selling or letting with you, and landlord or tenant policy questions.
- It speaks to each visitor type. Terms and examples are tuned for buyers, renters and sellers, so a question about a deposit or an offer lands on the right guide.
- Requests are handed to a negotiator. A viewing or valuation request goes to the branch inbox or helpdesk with the property, preferred times and the full chat.
- It stays inside what you published. If a page does not say whether a property allows pets, it says so and offers to pass the question on.
- It passes 40 test questions first. Drawn from real enquiries your branches receive, each marked pass or fail before launch.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website URLs for listings, area guides and process pages, plus any fee or policy documents.
- Your top 20 buyer, renter, seller and landlord questions, with approved answers.
- The inbox or helpdesk where viewing and valuation requests should go, by branch if relevant.
- Website admin access or your developer to install the widget, and repository or hosting access.
- Logo and brand colors, and any compliance wording you use on property information.
- A technical contact, and admin access and API keys for the handoff system, never by email.
- One decision-maker to approve answers and launch.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified: site pages, top questions and branch inboxes confirmed.
Weeks 1–2
Listing, area and process content loaded; five property intents built.
Week 3
Widget live on a staging page; viewing and valuation handoff connected.
Weeks 3–4
40 enquiry-based test questions run and reported.
Week 4
Two rounds of changes from your review.
Go-live
Live on your agency site; recorded handoff; 30 days of support.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $3,500 |
| Express | 15–25 working days | $4,100 |
| Rush | 10–20 working days | $4,750 |
What you receive at handover
- The AI website chatbot for Real Estate, configured and live on your agency website or chosen channel
- The Real Estate intent library and workflow template, for up to five intents plus handoff
- Routing of viewing and valuation requests to your branch inbox, with the conversation attached
- A test report built on property scenarios, with forty pass/fail test questions
- An admin guide and the recorded 60-minute handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can help you respond to new leads within minutes, day or night
- Helps agents arrive at a follow-up call already knowing what the person wants
- Makes branch routing more consistent across the agency
- Time to first response on website enquiries
- Compare the gap between enquiry and first reply in your CRM or inbox, before launch and after.
- Viewing requests captured
- Count viewing requests arriving in branch inboxes each month. Compare with the months before launch.
- Valuation requests
- Count valuation requests from the website each month in your CRM. Compare the same period before and after launch.
Before you start: Note how many website enquiries each branch received last month and how quickly they were answered. Record current viewing and valuation request counts.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build itself is a one-time payment, shown before you buy. Running it costs roughly $30 to $150 a month for AI model usage and hosting in your own accounts, depending on how much traffic your listings attract.
Usage during build and testing is billed to you too, so every provider account stays in the agency's name.
Ask about running costsCustom requirements
A live listing feed, a CRM connection for logging leads, or booking straight into calendars is outside the Scope Card. Add a note at checkout for a written Change Quote, or see the add-ons below. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
We recommend monthly maintenance for this build. It covers monitoring, fixes and monthly hours to reload listing pages, update fees and refresh buying, renting or letting guides. The change hours scale with the build, so busy multi-branch agencies get more room. Maintenance starts after the included support period and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | Property chat widgets usually charge monthly per branch or per lead | An agency quotes after discovery calls | Ours is one fixed price, shown before you buy |
| Viewing requests | A widget often ends at a generic contact form | An agency build depends on what was agreed | Ours sends the property, times and chat to the branch |
| Accuracy | A generic bot may guess at features of a property | Depends on the brief | Ours answers only from your pages and says when it cannot |
| Delivery | A widget installs quickly but needs your content loaded | An agency usually takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can AI Website Chatbot for Real Estate book viewings into our calendar?
Not in the standard scope. It captures the viewing request with the property and preferred times and hands it to the branch inbox or helpdesk. For direct booking around negotiator availability, AI Viewing Booking Agent is built for that, or ask for the Additional Calendar Integration.
Does it reply to enquiries from property portals?
No. It works on your own website. Portal enquiries arrive by email or feed, and replying to them within minutes is the job of AI Real Estate Lead Agent. Many agencies use both: the chatbot for site visitors and the lead agent for portal traffic.
What happens when a listing sells or the price changes?
The chatbot answers from the listing pages as last loaded, so content needs refreshing when your stock changes. Monthly maintenance covers reloading pages within its change hours. If per-listing accuracy is your main need, AI Property Inquiry Agent reads listing data directly.
Can sellers request a valuation through it?
Yes. Valuation requests can be one of the five intents. The chatbot explains your process from your published pages, asks for the details you specify, such as the address and timing, and passes the request to the branch with the conversation, so a negotiator can call back prepared.
What does the real estate chatbot include, and how quickly can it launch?
It includes the Real Estate workflow template, five property intents, 40 test questions drawn from real enquiries, two rounds of changes and 30 days of support. The standard, Express and Rush delivery times are shown in the price panel before you order, so you can match the launch to a busy season.
Can each branch get its own handoff?
Yes, where the routing rule is clear, such as the branch named on the listing page or the area a visitor asks about. The standard scope uses one handoff integration, typically email, so different branch addresses work. Separate branch configuration across many offices is what Multi-Location Setup adds.
Guides on this topic
All guides Reply to tonight's buyers before another agent does.
Order AI Website Chatbot for Real Estate and your agency website starts answering buyers, renters and sellers from your own pages, passing viewings and valuations to a negotiator.
Works well with
Real Estate
AI Real Estate Lead Agent
Responds to property enquiries instantly and qualifies buyers and renters.
