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Outreach
AI Sales Email Agent
Every prospect email gets a draft reply, in your voice and using deal context, ready for a rep to send.
Reps lose hours writing replies to prospects, and the quality depends on who is busiest that day. This agent drafts a reply to every prospect email using the deal's CRM context and your sales playbook, then leaves it in the rep's inbox or CRM. The rep reviews, edits if needed and sends, so every message stays personal and accurate.
- A ready draft reply for every prospect email
- Deal context and playbook used in every draft
- Reps review and send, so nothing goes out unchecked
$1,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Sales Email Agent drafts replies to prospect emails using the deal's CRM context and your sales playbook, so a rep opens a ready draft instead of a blank page. Drafts arrive in the inbox or CRM you choose, and nothing is sent until a rep reviews it.
Why businesses buy it
Slow or uneven replies cost deals quietly. A prospect asks a sharp question, the rep is in meetings all day, and the answer goes out tomorrow with half the context missing. This agent gives reps a strong first draft within moments, written from the deal history and your best answers, so replies are faster and more consistent across the team. It is also a low-risk start with AI, because people still send every email. The written scope lists the destination, formats and review steps before you order.
Problems this solves
Reps spend too long writing replies to prospect emails from scratch
The agent drafts each reply using the deal's CRM context and your sales playbook. Reps open a ready draft in their inbox or CRM, adjust it if needed, and send.
Reply quality varies a lot from one rep to the next
Drafts follow your brand profile and up to 20 reference examples you choose. New and experienced reps start from the same standard of answer, which keeps messaging consistent.
Leaders worry about AI emailing prospects without a check
Nothing is sent until a rep reviews the draft. The agent only prepares the reply, so your team keeps the final word on every message that leaves.
Slow replies let interested prospects cool off
Drafts are waiting in the destination you chose, so a rep can answer as soon as they see the email. Less time goes on staring at a blank page.
A good fit if
Reps answer a steady flow of prospect emails and spend real time each day drafting replies from scratch.
You want a human to read and send every message, with AI doing the first draft rather than sending automatically.
Your replies should reflect deal stage and history, for example referencing a quote already sent or a question asked last week.
You have a playbook or a set of past emails good enough to train tone and structure from.
Not the right fit if
You want replies sent automatically within approval rules, not drafted for a person to send. See AI Outreach Sequencer, for automated multi-step sequences, or AI Follow-Up Engine, for automated re-engagement.
The gap is booking a meeting from a reply, not drafting the reply itself. See AI Meeting Booking Agent.
You need proposal documents, not email replies. See AI Proposal Generator.
You need more than three output formats or more than one destination system. Add a note at checkout for a written Change Quote.
How it works
- We load your brand guidelines, tone-of-voice examples and up to 20 reference emails, so drafts start from how your team actually writes.
- The agent reads the incoming prospect email alongside the CRM record for that deal: stage, prior emails, and anything already promised or quoted.
- It drafts a reply that answers the specific question, references the right deal detail, and follows your playbook for tone and next step.
- The draft is delivered to the destination you chose, such as the rep's inbox or the CRM record, for review before sending.
- Reps can send as drafted or edit first; nothing goes out without a person choosing to send it.
- We review 25 sample outputs with you before launch and adjust tone or structure based on what you approve or reject.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your brand guidelines and tone-of-voice examples, so drafts read like your team wrote them.
- Ten to twenty reference emails you consider good examples of how a reply should sound.
- Access to the destination where drafts should land, such as your inbox, CRM or shared drive.
- The list of deal types or products the agent should be ready to draft for from day one.
- The name of the person who approves the draft quality before we go live.
- Admin access and API keys for the connected system, shared by adding our team as a user or creating a key you control, never by email.
- One decision-maker who can sign off on tone and structure during review.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and your brand voice and reference emails confirmed.
Weeks 1–2
Draft generation built against your playbook, reference emails and CRM deal context.
Week 3
Destination connected, whether that is your inbox, CRM or shared drive.
Weeks 3–4
25 sample outputs generated and reviewed against real prospect emails, with results sent to you.
Week 4
Your review and two rounds of changes to tone, structure or destination formatting.
Go-live
Live, recorded handoff session, 30 days of support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $1,900 |
| Express | 15–25 working days | $2,300 |
| Rush | 10–20 working days | $2,650 |
What you receive at handover
- The AI Sales Email Agent configured and delivering drafts to one destination, such as your inbox or CRM
- Workflow, prompt and guardrail configuration built on your brand profile and reference examples
- A test report of 25 sample drafts reviewed and approved by you
- An admin guide and a recording of the 45-minute handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can help reps reply to prospects sooner.
- Makes it easier to keep tone and messaging consistent across the team.
- Time to first reply
- From your inbox or CRM, compare the average gap between a prospect email and the rep's answer, before and after launch.
- Drafts sent with light edits
- For one month, ask reps to tag each draft as sent as-is, lightly edited or rewritten.
- Prospect response rate
- Compare replies to rep emails in your CRM for four weeks before launch and four weeks after.
Before you start: Measure your current average reply time to prospect emails for a typical month. Collect a few recent replies as a quality reference.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
One payment covers the build. Running it costs roughly $20 to $150 a month in AI model usage, depending on how many draft emails it generates. A rep answering a few dozen prospect emails a week sits at the low end; a full sales team drafting from it sits toward the higher end.
AI usage during build and testing is also billed to your own accounts, so the provider relationship stays yours.
Ask about running costsCustom requirements
If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order keeps its delivery date either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
For this build, monthly maintenance covers monitoring, fixes and change hours for work such as updated reference emails or a tone adjustment. It starts after the 30 days of included support and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | An AI writing tool charges a monthly seat fee per user | A custom agency quotes after discovery calls | Ours is one fixed price, shown before you buy |
| Context | A generic writing tool has no view of the deal or its history | An agency build depends on what was agreed | Ours reads the CRM record before drafting a reply |
| Control | A generic writing tool drafts from a blank prompt each time | An agency build depends on what was agreed | Ours drafts from your playbook and approved reference emails, ready for a rep to send |
| Delivery | A writing tool is live immediately but still needs prompting and training by your team | An agency usually takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
How much does the AI Sales Email Agent cost?
One fixed price, shown in the price panel next to this page before you order. It covers the full drafting pipeline, your brand profile and reference examples, 25 sample drafts reviewed by you before launch, two rounds of changes and the recorded 45-minute handoff. Express and rush delivery are offered at a set uplift, with no per-draft fees.
Does it send emails on its own?
No. It drafts a reply and delivers it to the destination you chose, such as an inbox or CRM record, and a person decides whether to send it as drafted or edit it first, so nothing reaches a prospect unreviewed.
How does it know the deal history?
It reads the CRM record connected during setup, including stage, prior emails and anything already promised or quoted, so the draft reflects that context rather than starting cold or repeating something already said. That is what keeps a draft from sounding disconnected from the conversation so far.
What are the ongoing monthly costs?
Roughly $20 to $150 a month in AI model usage, depending on volume, billed in your own accounts. There is no extra fee per draft, and cost tracks how many prospect emails the agent drafts replies for. Cost scales with how many prospect emails the agent is asked to draft replies for.
Will it sound like a generic AI reply?
It is built from your brand guidelines and up to 20 reference emails you approve, and we review 25 sample outputs with you before launch, so tone and structure are checked against real examples before it ever goes live. That review step exists specifically to catch anything that sounds off before go-live.
Can I connect it to more than one destination?
Not inside this price; one destination such as your inbox or CRM is included, which covers most single-team setups. A second destination is available as a written Change Quote, priced before the work starts. Most single-team setups only need the one destination included here anyway.
Can I change the tone or examples later?
Yes. Small updates fit inside the monthly change hours that come with maintenance, which cover refreshed reference emails or an adjusted tone as your team's writing style evolves. Larger changes, such as a full tone overhaul, are scoped as a separate request.
Who owns the drafts and the account it runs in?
You do. It runs inside your own inbox, CRM or drive account, so the drafts, the emails, the reference examples and the AI provider relationship all stay in your name, not tied to a platform we control. Nothing about the setup ties those accounts to us after handoff.
Stop starting every reply from a blank page.
Order the AI Sales Email Agent and reps open a ready, on-brand draft for every prospect email instead of a blank page.
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