Real Estate

AI Listing Generator

Property details and photos turned into a ready-to-publish listing description in your own tone, every time.

Writing every listing description by hand takes time your agents would rather spend with clients, and rushed copy shows. This generator takes a property's details and photos and writes a publish-ready description in your agency's own tone, plus up to two other formats such as a social caption. It follows your brand guidelines and approved reference listings, and you approve the copy before it is used.

  • Publish-ready listing copy from property details and photos
  • Written in your agency's tone, not generic portal language
  • Up to three formats per listing, such as portal copy and a caption
$2,400 20–30 working days Optional maintenance $249/mo
Brass box, key tag and open notebook arranged isometrically, showing property details turned into listing copy.

What it is

AI Listing Generator turns a property's raw details, beds, baths, square footage, features, and its photos into a publish-ready listing description written in your agency's own tone. It follows your brand guidelines and reference examples rather than writing generic copy.

Why businesses buy it

A listing description is often the first impression a buyer has of both the home and your agency. When agents write them late at night, the quality varies and the tone drifts from listing to listing. This generator produces consistent, accurate copy from the facts you provide, in the voice set by your best past listings, so new properties go live faster and read like one brand. Your team edits and approves rather than starting from a blank page. The Scope Card sets the formats, reference examples and destination in writing, so you know exactly what you get.

Problems this solves

Writing every listing description by hand delays getting properties live

The listing generator turns a property's raw details and photos into a publish-ready description. Agents check and adjust the draft instead of writing from a blank page.

Descriptions vary wildly depending on which agent wrote them

Your brand guidelines and up to twenty reference listings shape every draft. Each description reads in your agency's tone whoever entered the details, so the portfolio feels consistent.

Generic listing copy makes properties blur together on the portals

Drafts pick up the features in the raw details, such as layout, square footage and standout rooms. Up to three output formats can cover portal, website and brochure versions.

Scope card SKU UPM-C0418

AI Listing Generator

Everything this build includes, written down before you pay. Choose a delivery speed and any add-ons, then add it to your cart.

$2,400 one-time build price
1. Choose your delivery speed

Delivery times are in working days (Monday to Friday) and start once your intake is complete. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.

What is included

Channel
Output delivered to 1 destination (CMS, drive, store or inbox)
Integrations
Up to 1 destination system
Knowledge
Your brand profile + up to 20 reference examples
Workflows
1 generation pipeline with up to 3 output formats
Languages
1
Testing
25 sample outputs reviewed and approved by you
Revisions
2 rounds
Handoff
1 × 45-min handoff session (recorded)
Support
30 days after launch

A good fit if

You list new properties often enough that writing each description from scratch eats real agent time.
You already have brand guidelines or reference listings you like, and want new copy to match that tone.
You want listing descriptions delivered to one destination, your CMS, drive or portal feed, not typed by hand into each portal.
You are comfortable reviewing and approving a batch of drafts rather than approving each listing individually as it comes in.

Not the right fit if

You need broader marketing content, social posts, email campaigns, open house promotion, not the listing description itself. See AI Property Marketing Agent.
You need comparable and market data researched first, before the description is written. See AI Property Research.
You need inbound questions on a specific listing answered, not the listing copy written. See AI Property Inquiry Agent.
You need more than three output formats or more than one destination system, for example separate feeds to five portals at once. Add a note at checkout for a Change Quote, or start from our Custom AI enquiry form.

How it works

  1. Property details, beds, baths, square footage, features and condition, plus any photos you provide, are pulled into one brief per listing.
  2. The brief is written against your brand guidelines and the reference listings you approved, so the tone matches what your agency already publishes.
  3. A draft description is generated in each output format you need, for example a portal listing, an MLS remark field and a social caption.
  4. Drafts are checked against your approved examples before they reach you, so obvious mismatches in tone or missing details are caught early.
  5. You review and approve, or send back notes for a revision, inside the two rounds included in the build.
  6. Approved copy is delivered to the one destination you chose, your CMS, drive or portal feed, ready to publish.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

  • Your brand guidelines and a handful of tone-of-voice examples you want new listings to sound like.
  • Ten to twenty reference listings you like, so the style has something real to match.
  • Access to the destination where finished listings should land, your CMS, store or drive.
  • The first batch of properties or listing types to start with.
  • The name of the person who approves finished copy before it publishes.
  • Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
  • One person on your side who can approve decisions during the build.
  • An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Intake verified and your brand tone agreed.
Weeks 1–2 Brand profile and reference examples configured.
Week 3 Generation pipeline and output formats built.
Weeks 3–4 25 sample outputs produced for your review.
Week 4 Your review and two rounds of changes.
Go-live Live, recorded handoff session, support starts.
Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
OptionDelivery timePrice
Standard20–30 working days$2,400
Express15–25 working days$2,900
Rush10–20 working days$3,350

What you receive at handover

  • A listing generation pipeline delivering drafts to one destination, such as your CMS, drive or inbox
  • Your brand guidelines and up to twenty reference listings built into the prompts and guardrails
  • Up to three output formats, for example portal, website and brochure copy
  • Twenty-five sample listings reviewed and approved by you, with the test report
  • An admin guide, the recorded handoff session and 30 days of support

Expected benefits and how to measure them

  • Properties can go live sooner after instruction.
  • Helps every listing read in your agency's own voice.
  • Frees agents to spend more time with sellers and buyers.
Instruction to live listing
Compare the gap between instruction and the listing going live, from your CRM, before and after launch.
Writing time per description
Ask agents to log time spent on each description for a few weeks before and after.
Listing engagement
Compare portal views and enquiries per listing from your portal dashboards, quarter on quarter.

Before you start: Time how long a typical description takes today and how long listings take to go live. Note current portal views per listing.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

The build price is one-time. Running it is billed in your own accounts, and for a listing generator that mostly means AI model or media-generation usage: roughly $20 to $150 a month depending on how many listings you publish.

AI usage during the build and testing is also billed to your accounts, so you keep ownership of every provider relationship. Nothing runs through us.

Ask about running costs

Custom requirements

If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.

Request a custom version

Keep it running

For AI Listing Generator we recommend monthly maintenance: monitoring, fixes, and monthly change hours, enough for updated brand guidelines or a new output format. Maintenance starts after the thirty days of support, bills monthly, and can be cancelled any month.

$249/mo (the minimum fee, includes 2 change hours)

Optional. Starts after the post-launch support period. Cancel any month.

How maintenance works

How this compares

Do it yourself with a SaaS toolHire a custom agencyUpmark Labs
Price A generic AI writer charges monthly per seat, tuned to no brand in particular A copywriter quotes per listing or per project Ours is one fixed price, shown on this page before you buy
Scope A generic writer produces one format you then reformat yourself An agency agrees scope during the project Ours is written on the Scope Card before purchase
Delivery A generic writer is live the day you sign up, with no brand tone built in A copywriter's turnaround depends on their workload Ours has a fixed delivery time shown before you buy, with faster options
Review A generic writer publishes drafts straight through, with no approval step An agency build depends on what was agreed Ours checks drafts against your approved examples before you see them

Questions about this product

How much does AI Listing Generator cost?

It is one fixed build price, paid once, and the price and delivery panel on this page shows it for each delivery speed. That covers the Scope Card: your brand profile with up to twenty reference listings, one generation pipeline with up to three output formats, delivery to one destination such as your CMS or drive, testing and a recorded handoff. There is no charge per listing written.

How long until AI Listing Generator is live?

Each delivery speed has a fixed time, shown in the price and delivery panel on this page, and the clock starts once your intake is complete and access is verified. Sending your brand guidelines and a set of listings you are proud of during intake helps us match your tone quickly. You see sample descriptions for real properties during testing, before launch.

What do you need from us to write in our own voice?

We need your brand guidelines, a handful of tone-of-voice notes, and ten to twenty reference listings you actually like, so new copy has something real to match rather than a generic style. Destination access, such as your CMS or drive login, is shared by adding our team as a user or creating a key you control, never by email, before launch.

What does AI Listing Generator cost to run each month?

Running costs are separate from the build price and paid directly to your own providers, typically $20 to $150 a month for AI model or media-generation usage depending on how many listings you publish. Busier agencies publishing more listings sit toward the higher end. Monthly maintenance is optional.

Can we update the brand tone for AI Listing Generator later?

Yes. Two rounds of changes are included in the build, so most tone adjustments happen before launch based on the 25 sample outputs. After that, updated guidelines or a refreshed set of reference listings fit inside the monthly change hours that come with maintenance, and a genuinely new output format comes as a quoted add-on.

Does AI Listing Generator use our own property photos?

Yes, when you provide them. Photos and property details you give us for each listing inform the description, so features actually visible in the images get mentioned accurately. We do not invent details that are not in the property information or photos you supply; anything uncertain is flagged for your review instead of guessed at.

How is AI Listing Generator different from AI Property Marketing Agent?

AI Listing Generator writes the single listing description itself, from property details and photos, in up to three output formats. AI Property Marketing Agent builds the broader campaign around that listing: social posts, email announcements and open house promotion. Many agencies run both, one writing the listing, the other promoting it.

Who owns the finished listing copy afterwards?

You do. Every draft, every approved description and the destination it lands in stay under your own name and accounts throughout the build and afterwards. We configure and test the generation pipeline, hand over an admin guide and a recorded session, then step away at launch, apart from the 30 days of included support that follow.

Stop writing the same listing description from scratch.

Order AI Listing Generator and it starts turning property details and photos into publish-ready copy on a fixed delivery date. The scope above is what you get, in writing, before you pay.

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