Hotels & Hospitality
AI Hotel Operations Assistant
Coordinates housekeeping, maintenance requests and shift handovers.
Hotels & Hospitality
AI Hotel Review Agent
A brand-voice draft reply ready for every guest review, referencing what the guest actually said.
Guest reviews keep arriving on Booking.com, Expedia, TripAdvisor and Google, and a generic thank-you does little for the next guest reading them. This agent drafts a reply to each review in your brand voice, picking up the specific point the guest raised. Nothing posts on its own. Every draft goes to the person you name for approval first.
- A draft reply ready for every review across your booking sites
- Each reply addresses the specific point the guest raised
- Nothing posts until your named person approves it
$2,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Hotel Review Agent drafts replies to guest reviews from Booking.com, Expedia, TripAdvisor and Google, in your brand voice and referencing the specific point a guest raised, not a generic thank-you. Every draft goes to the person you named for approval before it posts.
Why businesses buy it
Future guests read how you respond to reviews, not just the reviews themselves. Yet replying well takes time, so many hotels answer late, answer only some, or paste the same line under every review. This agent produces a thoughtful, on-brand draft for each one, so your manager reviews and approves instead of writing from scratch. Complaints get a considered response and praise gets a personal thank-you. The Scope Card sets out the destination, the reference examples and the output formats before you order, so the build is clear and the approval step always stays with you.
Problems this solves
Reviews across four booking sites are more than the team can answer
The review agent drafts replies to guest reviews from Booking.com, Expedia, TripAdvisor and Google. Drafts land in one place you choose, so the manager is not logging into each site to start.
Thank-you replies sound generic and ignore what the guest said
Each draft picks up the specific point the guest raised, such as a slow check-in or a great breakfast. Your brand profile and up to twenty past replies shape the voice.
A rushed reply to a bad review can make things worse
Every draft goes to the person you named for approval before it posts. They can soften, correct or add detail, so the final public reply stays under their control.
A good fit if
You get a steady flow of guest reviews across Booking.com, Expedia, TripAdvisor and Google, and drafting a thoughtful reply to each one eats into a manager's day.
You want responses written in your own brand voice, matching how you have replied before, not a generic thank-you template.
You are comfortable with a quick approval step before a reply posts, rather than wanting replies to go out completely unsupervised.
You want responses tailored to what a review actually says, a specific compliment about a staff member, or a specific complaint about noise, not boilerplate.
Not the right fit if
You need in-stay guest issues actually resolved, not just a review reply drafted afterward. See AI Hotel Guest Support Agent, which routes requests directly during the stay.
You want pricing and rate-strategy decisions, not guest-facing content. See AI Hotel Revenue Assistant.
You want replies posted with no human review at all. This build always includes an approval step; fully unsupervised posting is a Change Quote, not the standard scope.
Your project is larger than a single property or needs custom scope beyond what is listed here. Use our Custom AI enquiry form instead.
How it works
- A new review arrives on Booking.com, Expedia, TripAdvisor or Google, and the agent reads its rating, sentiment and any specific mentions, a compliment about the breakfast, a complaint about noise from the street.
- It drafts a reply in your brand voice, referencing the specific point the guest raised rather than a generic thank-you, using the reference examples and tone guidance you approved.
- A five-star review and a one-star review are handled differently: a glowing review gets a warm, specific thank-you, and a critical one acknowledges the issue and states what you are doing about it, inside the boundaries you set.
- Every draft goes to the person you named for a quick approval before it posts to the destination you connected, so nothing goes out unreviewed.
- Drafts can be delivered in up to three formats, for example a short public reply alongside a longer internal note flagging the issue to your operations team.
- Every review and its drafted response is logged, so you can see themes across reviews, such as recurring noise complaints, over time.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your brand guidelines and tone-of-voice examples for how you want reviews answered.
- Ten to twenty past review replies you like, to use as reference examples.
- Access to the destination where replies should be delivered, such as your review platform, CMS or inbox.
- The review platforms you want covered, Booking.com, Expedia, TripAdvisor or Google.
- The name of the person who approves drafted replies before they post.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- One decision-maker who can approve the brand voice before launch.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and your brand voice and reference examples agreed with you.
Weeks 1–2
Review platform connected, drafting logic built from your brand profile.
Week 3
Approval routing and output formats configured.
Weeks 3–4
Twenty-five sample outputs reviewed and approved by you.
Week 4
Your review and two rounds of changes.
Go-live
Live, recorded handoff session, support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $2,900 |
| Express | 15–25 working days | $3,400 |
| Rush | 10–20 working days | $3,900 |
What you receive at handover
- A review reply pipeline delivering drafts for Booking.com, Expedia, TripAdvisor and Google reviews to one destination
- Your brand voice profile and up to twenty example replies built into the prompts
- An approval step sending every draft to your named reviewer
- Twenty-five sample replies reviewed and approved by you, with the test report
- An admin guide, the recorded handoff session and 30 days of support
Expected benefits and how to measure them
- Guests can see replies that speak to their actual stay.
- Helps your manager answer more reviews in less time.
- Keeps every public reply approved by a person.
- Reply rate by site
- Count replies against reviews received each month on Booking.com, Expedia, TripAdvisor and Google.
- Time to reply
- Compare the gap between review date and reply date, before and after launch.
- Review score trend
- Track your average score on each site quarterly, alongside your reply activity.
Before you start: Record reply rate and average score on each review site. Note how long the manager spends on replies each week.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running AI Hotel Review Agent afterwards costs roughly $20 to $150 a month in your own accounts for AI model or media-generation usage, depending on how many reviews come in. AI usage during the build and testing is billed the same way, directly to your accounts, so the provider relationship stays yours, not ours.
Ask about running costsCustom requirements
If your review platforms or output formats go past the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
Monthly maintenance covers monitoring, fixes and change hours for a brand-voice tweak or a new reference example. It starts after the 30 days of support and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A review-management platform charges a recurring monthly subscription | A reputation agency charges a recurring retainer for drafting replies | Ours is one fixed price, shown on this page before you buy |
| Scope | A review platform surfaces reviews but leaves the writing to you | An agency agrees scope during the project | Ours drafts the reply itself, in your brand voice, for approval |
| Delivery | A review platform still needs your team writing every reply | An agency build usually takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
| Voice | Generic review tools use one templated tone for every reply | An agency deliverable depends on what was agreed | Ours is built from your own reference examples and brand guidelines |
Questions about this product
How much does AI Hotel Review Agent cost?
The review agent is one fixed build price, paid once, and the price and delivery panel on this page shows it for each delivery speed. That covers the Scope Card: your brand profile with up to twenty reference replies, one generation pipeline with up to three output formats, delivery to one destination, testing and a recorded handoff. There is no fee per reply drafted, and AI usage is billed in your own account.
Does it post replies automatically, or do I review them first?
You review them first, as standard. Every drafted reply goes to the person you named for a quick approval before it posts to the platform you connected, so nothing goes out in your name without a human check. Fully unsupervised posting is possible but sits outside the standard scope, quoted as a Change Quote.
What does AI Hotel Review Agent cost to run each month?
Running it afterwards costs roughly $20 to $150 a month in your own accounts for AI model or media-generation usage, depending on how many reviews come in each month. There is no separate platform license on top of that figure. A property with a lower review volume sits toward the lower end of that range.
What do you need from us to match our brand voice?
We need your brand guidelines and tone-of-voice examples, plus ten to twenty past replies you like, used as reference material for how you already respond to guests. Access to the destination where replies are delivered, your review platform, CMS or inbox, is shared by adding our team as a user or creating a key you control, never sent by email.
Can we add new review platforms or reference examples later?
Yes. Adding a new reference example, adjusting the tone, or a small brand-voice update usually fits inside the monthly change hours that come with maintenance. Adding a review platform beyond your one destination, or a new output format beyond the three in scope, goes through a Change Quote agreed before that work starts.
Can we cancel the AI Hotel Review Agent maintenance later?
Yes. Maintenance is monthly with no lock-in, so you can cancel any month once the 30 days of included support has ended. Unused hours do not roll over. If your review volume grows a lot, bigger changes go through a Change Quote.
How is AI Hotel Review Agent different from AI Hotel Guest Support Agent?
AI Hotel Guest Support Agent answers questions and routes requests during a guest's actual stay. This build works after the stay ends, drafting a reply once a review is posted publicly. They solve different moments: one resolves the issue while the guest is still there, the other responds to what they said afterward.
Never let a review sit unanswered for a week.
Order AI Hotel Review Agent and it drafts brand-voice replies to every review for your approval, live on a fixed delivery date.
Works well with
Hotels & Hospitality
AI Hotel Revenue Assistant
Analyses pace, pickup and competitor rates to support pricing decisions.
Hotels & Hospitality
AI Hotel Guest Support Agent
Handles pre-arrival and in-stay guest questions across channels.