Outreach
AI Meeting Booking Agent
Converts interested replies into booked meetings on reps' calendars.
Outreach
AI Appointment Setter for Google Calendar
Qualified leads land as confirmed events on the right rep's Google Calendar, checked against live availability before anyone is booked.
Leads who are ready to talk should land on a calendar quickly, but only after they have been qualified properly. This edition talks with leads over chat or email, checks them against your criteria, and books qualified ones straight into the right rep's Google Calendar through a native two-way connection. Your CRM is checked first, and every outcome is logged there.
- Leads qualified before any Google Calendar event is created
- Live availability, buffers and meeting lengths respected
- Qualification outcomes and bookings logged in your CRM
$4,400
20–30 working days
Optional maintenance $249/mo
What it is
AI Appointment Setter for Google Calendar engages leads over chat or email, qualifies them against your criteria, and books meetings straight into Google Calendar, reading and updating availability and events through a native two-way connection. It checks your CRM before acting. Bookings follow your buffers and meeting lengths.
Why businesses buy it
Booking links without qualification fill calendars with meetings that go nowhere, while qualifying by hand slows down the leads who are ready. This edition does both in one conversation and books into the Google Calendar your team already uses. Reps get fewer, better meetings, and no slot is double-booked. The written scope covers the Google Calendar connection and field mapping, one more system such as your CRM, and the workflows before you order, so your Google Workspace admin knows exactly what is needed.
Problems this solves
Qualified leads wait for a rep to send over some times
Once a lead passes your qualifying questions on chat or email, the setter books them straight into Google Calendar. It reads live availability through a two-way connection, so the slot is genuinely free.
Back-to-back bookings leave reps no breathing room between calls
Bookings follow the buffers and meeting lengths you set. The setter applies those rules whenever it creates a Google Calendar event, so the working day stays manageable.
Leads already in the CRM get treated like strangers
The setter checks your CRM before acting, as the one additional system. Existing contacts are recognized, and each booking is recorded against the right record.
A good fit if
Your reps' diaries live in Google Calendar, and qualified leads wait while someone emails back and forth to find a time.
You want bookings checked against each rep's real availability in Google Calendar, not a static set of slots that goes out of date.
Someone can authorize Google OAuth with the calendar scope and join a 30-minute setup call.
Besides Google Calendar you need one more system connected, usually your CRM, so every booking is logged against the lead.
Not the right fit if
Your team's calendars are in Outlook through Microsoft 365. See AI Appointment Setter for Outlook Calendar.
You already send leads a Calendly booking page and want bookings made against those event types. See AI Appointment Setter for Calendly.
Your leads are already qualified and only need turning from a reply into a meeting. See AI Meeting Booking Agent.
You want leads called by phone and booked. See AI Voice Appointment Setter.
How it works
- Google OAuth with the calendar scope is authorized, and on a 30-minute setup call we agree which reps' calendars are in scope and how events are created.
- The field mapping is documented: which calendars are read for availability, which event details are written, and how each booking links back to the CRM record.
- A lead writes in on the one channel in scope, chat or email, and the setter reads their stage, owner and history in the CRM before asking your qualifying questions.
- For a qualified lead it reads free time on the right rep's Google Calendar, offers slots that respect your buffers, and creates the event once the lead confirms.
- If the lead asks to move the meeting, the setter updates the existing Google Calendar event rather than creating a second one.
- Testing runs on live sandbox or test records across 50 documented scenarios, including clashes and reschedules, before launch.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Google OAuth consent with the calendar scope, granted by someone with the authority to give it.
- A Google Calendar admin for a 30-minute setup call to confirm the calendars in scope and the field mapping.
- Your ideal customer profile and qualification criteria.
- Your sales playbook or sample emails, plus ten real lead conversations.
- Access to your CRM or the one other system you want connected.
- Your booking rules (meeting lengths, buffers, routing) and one decision-maker for approvals.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
OAuth consent granted, setup call held, calendars and field mapping agreed.
Weeks 1–2
Qualifying conversation and booking rules built from your playbook and criteria.
Week 3
Google Calendar and CRM connected; live availability and event creation checked.
Weeks 3–4
50 test scenarios on sandbox or test records, including clashes and reschedules.
Week 4
Your review and two rounds of changes.
Go-live
Live, recorded handoff, field mapping documented, 30 days of support.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $4,400 |
| Express | 15–25 working days | $5,150 |
| Rush | 10–20 working days | $5,950 |
What you receive at handover
- The AI Appointment Setter configured with a two-way Google Calendar connection and your CRM
- A documented field mapping between qualifying answers, calendar events and CRM fields
- Access set up through user invites or keys you control (no keys sent by email)
- A test report on sandbox or test records
- Admin guide, recorded handoff session and 30 days of support
Expected benefits and how to measure them
- Can move qualified leads into a meeting without waiting on a rep.
- Helps keep reps' Google Calendars workable, with breaks where you want them.
- Qualified leads booked
- Compare Google Calendar bookings with leads that passed qualification, using CRM records, for a month before and after launch.
- Time from qualification to booking
- Match the lead's qualification time to the event creation time, and compare averages before and after launch.
- Bookings ignoring buffer rules
- Ask reps to note meetings that broke their buffers or lengths, for a month before launch and a month after.
Before you start: Record last month's qualified leads, how many booked a meeting, and how long booking usually took.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
You pay once for the build. Running costs of roughly $50 to $250 a month for AI model usage and hosting are billed to your own accounts, on top of your existing CRM plan. Google Calendar licenses and plan upgrades stay outside this build.
AI usage during build and testing is billed to your accounts too.
Ask about running costsCustom requirements
Need custom Google Calendar objects beyond the agreed mapping, a third system, or more than six workflows? Add a note at checkout for a written Change Quote; that work starts once you accept it. Larger or bespoke projects go through the Custom AI request form.
Request a custom versionKeep it running
We recommend monthly maintenance: monitoring, fixes and a monthly allowance of change hours, for things such as adding a new rep's calendar or changing buffer rules. It starts after the 30 days of support.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A scheduling tool bills per seat and does no qualifying | A developer quotes a calendar integration separately | Ours is one fixed price, shown before you buy |
| Availability | Shows slots from preset hours | Depends on the build | Ours reads each rep's live Google Calendar before offering times |
| Qualification | Books anyone who picks a slot | Depends on what was agreed | Ours qualifies first, then books |
| Delivery | A booking link is live today | Usually several weeks | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
What does the setter read and write in Google Calendar?
Availability and events, within the Google OAuth calendar scope you authorize. It reads free and busy time on the calendars agreed in the field mapping and creates or updates the meeting event when a qualified lead confirms. Calendars outside the mapping, and custom objects beyond it, are never touched.
Can the Google Calendar setter book across a team of reps?
Yes, for the reps whose Google Calendars are included in the field mapping. Your routing rules decide which rep gets which lead, for example by territory, segment or existing deal owner. The setter then reads that rep's live availability and books inside the buffers you set.
Which CRM can connect alongside Google Calendar?
One more system is included, usually your CRM, such as HubSpot, Salesforce, Zoho CRM or Pipedrive. The setter reads the lead's stage, owner and history there before acting and logs every qualification outcome and booking back to the record. Another CRM is the Additional CRM Integration add-on.
What happens when a lead wants to reschedule?
The setter reads current availability and moves the existing Google Calendar event to the new time, inside your rules, instead of creating a duplicate. Reschedules and cancellations are logged in the CRM, and anything unusual, such as a request outside your hours, is held for a person.
How long does the Google Calendar edition take to deliver?
Delivery takes a fixed time shown next to this page before you order, with express and rush options available. The clock starts once OAuth consent, the setup call and your playbook are in place, all due within 72 hours of ordering. Faster options change only the date, never the scope.
What does the Google Calendar setter cost to run each month?
Roughly $50 to $250 a month in your own accounts for AI model usage and hosting, plus your existing CRM plan. Google Calendar itself stays on your current Google plan. Monthly maintenance is optional, for ongoing changes. It covers monitoring, fixes and change hours for things like adding a new rep's calendar or changing buffer rules.
Qualify first, then put it straight on the calendar.
Order AI Appointment Setter for Google Calendar and qualified leads land on the right rep's calendar while they are still keen to talk.
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