Research & Insight
AI Audience Research
Mines reviews, forums and surveys to understand what your audience wants.
AI Marketing Research
Good marketing starts with knowing who you are talking to and what the market is saying. These research and insight systems study your market and audience, build personas and track what competitors do in their marketing. Your marketers get evidence to work from instead of guesses.
All Marketing
Email
Growth
Paid Media
PR, Influencer & Reviews
Research & Insight
SEO & Content
Social
Products in this category
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Research & InsightAI Competitor Monitoring
Tracks competitors' marketing: content, ads, messaging and launches.
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Research & Insight
AI Marketing Research
Researches markets, audiences and messaging and returns cited summaries.
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What do marketing research systems find out?
They answer the questions that usually sit on a marketer's someday list. What do customers actually say in reviews and forums? Which competitors launched something new? Which message lands with which buyer? Each product returns organized findings your team can turn into campaigns and positioning.
- Markets, audiences and messaging with cited summaries
- Audience needs from reviews, forums and surveys
- Evidence-based buyer personas
- Competitor content, ads, messaging and launches
How do you pick the right research product?
For understanding customers, AI Audience Research mines reviews, forums and surveys, and AI Persona Engine builds personas from your own customer data. AI Marketing Research covers markets, audiences and messaging with cited summaries. AI Competitor Monitoring keeps track of competitor websites, content, ads and launches.
For creator, press and review work, see the PR, Influencer & Reviews products. AI Competitor Monitoring is the marketing view of competitors. For sales battlecards, see AI Competitive Intelligence. For a lighter page and pricing watch, see AI Competitor Website Monitor. Online stores tracking rival products should see AI Competitor Product Intelligence.
Questions buyers ask
Are the research findings sourced?
AI Marketing Research returns cited summaries, so you can trace each finding back to where it came from. The other research products also work from sources agreed in the Scope Card, such as your customer data, public reviews or competitor sites. That makes it easier to defend a recommendation in a team meeting.
Which competitor tracking product should a marketing team choose?
Choose AI Competitor Monitoring if you want the marketing view: competitor content, ads, messaging and launches. AI Competitive Intelligence keeps profiles and battlecards for sales. AI Competitor Website Monitor is a lighter watch on pages and pricing. AI Competitor Product Intelligence tracks rival products for online stores.
Do the research products make recommendations or decisions?
They make recommendations only. Each product returns findings and suggested next steps, but your team decides what to act on. Briefs cite or link their sources where possible. A marketer can then check a claim before it shapes a campaign or a positioning change.
Choosing between Research & Insight products?
Tick Compare on up to four products to see scope, price and delivery side by side. If you would rather talk it through, an expert can help you pick the one that fits how you work.