Research & Insight
AI Audience Research
Reviews, forums and survey responses mined into a recurring brief on what your audience actually wants.
Your customers are already telling you what they want, in reviews, forum threads and survey answers. The hard part is reading it all. This build mines the sources you point it at, groups what people say into recurring themes and backs each one with real quotes. Your team gets a regular brief on the words, complaints and requests that should shape your marketing.
- Recurring themes from reviews, forums and surveys in one brief
- Every finding backed by real customer quotes
- Your audience's own words, ready for messaging and offers
$1,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Audience Research mines reviews, forum threads and survey responses you point it at, and delivers a recurring brief on the language, complaints and requests your audience actually uses, so decisions rest on what people say rather than a guess. Findings are grouped into themes and backed by real quotes.
Why businesses buy it
Marketing built on assumptions is expensive. Ads miss, landing pages talk past the buyer, and products solve problems customers never mentioned. The real answers are usually sitting in reviews and survey responses that nobody has time to read in full. This build reads them on a schedule and turns them into a clear, themed brief with quotes your team can use straight away. The scope lists the sources, questions and delivery channel before you order, so you know exactly what you are getting.
Problems this solves
Marketing copy uses your words rather than your customers' words
It mines the reviews, forum threads and survey responses you point it at. Each brief shows the language your audience actually uses, backed by real quotes you can borrow from.
Reviews and survey comments pile up without anyone reading them
A recurring brief groups findings into themes across up to 25 tracked sources or topics. Your team reads a summary instead of scrolling through hundreds of comments.
Teams guess at the main complaints and requests
Complaints and requests are grouped into themes, each supported by quotes. Product and marketing decisions can rest on what people say rather than a guess.
A good fit if
You have reviews, forum threads, support tickets or survey responses piling up that nobody has time to read closely.
You want to know the exact words your audience uses for problems and desires, not a marketer's paraphrase of them.
You have a working list of sources to mine, such as review sites, a subreddit or a survey export, even if rough.
You want a recurring brief so new complaints or requests surface on a schedule, not just once at the start of a project.
Not the right fit if
You need the findings turned into structured, named buyer personas your team can reuse. See AI Persona Engine, which builds persona documents from customer data.
You need the wider market and competitors researched, not just audience voice. See AI Marketing Research or AI Competitor Monitoring.
You need a creative brief written from the research once you have it. See AI Ad Creative Brief, which turns audience and offer into a brief a designer can use.
You need a live analyst to run a qualitative study, not an automated recurring brief. Book an Expert Consultation to talk it through with a strategist.
How it works
- You point us at the sources. Review sites, forum threads, survey exports or support tickets, up to 25 tracked sources are named at intake along with the questions you want answered.
- Text is read and grouped by theme. Complaints, praise, feature requests and the exact phrases people use are pulled out and grouped, rather than reduced to a single sentiment score.
- Findings are written up in plain language. Each theme is summarized with representative quotes and its source cited, so the brief reads like evidence, not a guess dressed up as insight.
- Change alerts fire between briefs. If a new theme spikes, such as a sudden run of complaints about one feature, you are notified before the next scheduled brief is due.
- Two trial cycles are reviewed with you before launch. You see the brief format and confirm the sources and themes are tuned to what your team actually needs.
- The brief lands in your delivery channel. Email, Slack or Notion, on the schedule you chose, with the same structure every time so it is easy to scan for what changed.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- The review sites, forums, survey exports or support channels you want mined, to build the first source list.
- The specific questions the recurring brief must answer about your audience.
- Access to the delivery channel, such as email, Slack or Notion, where the brief should land.
- Any systems you want connected as additional data sources for the research workflow.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- Your business information (company basics, hours and brand voice), shared during intake.
- One decision-maker who can sign off on scope questions during the build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and the source list and questions agreed.
Weeks 1–2
Workflow, prompt and guardrail configuration built around your named sources.
Week 3
Connection to your delivery channel and data sources configured and tested.
Weeks 3–4
Two trial brief cycles generated and reviewed with you.
Week 4
Your review and two rounds of changes to sources and themes tracked.
Go-live
Live, recorded handoff session, 30 days of support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $1,900 |
| Express | 15–25 working days | $2,300 |
| Rush | 10–20 working days | $2,650 |
What you receive at handover
- AI Audience Research running in your environment and reading your agreed sources
- A recurring brief with themes and supporting quotes, plus change alerts, delivered to email, Slack or Notion
- Workflow, prompt and guardrail configuration for your sources and themes
- A test report from two trial report cycles reviewed with you
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can help your copy sound more like your customers
- Helps product and marketing agree on the real pain points
- Makes customer feedback something the team actually reads
- Conversion on rewritten pages
- Compare conversion in your analytics for pages rewritten with audience language, before and after the change.
- Themes acted on
- Keep a log of themes from the brief that led to a copy, product or campaign change.
- Hours reading feedback
- Log weekly time spent reading reviews and surveys for a month before launch and a month after.
Before you start: Note which feedback sources you read today, how often, and the conversion rate of your key pages.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running the research costs roughly $20 to $120 a month, covering AI usage and web data or search API calls, billed directly in your own accounts. The figure tracks how many sources are mined and how often the brief runs; mining 25 sources weekly sits near the top of that range.
AI usage during the build and testing is also billed to your accounts, so every provider relationship stays yours. Nothing runs through us.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes and monthly change hours for changes such as a new source, an added question or a schedule change. It starts after the post-launch support period, bills monthly and can be cancelled any month. Unused hours do not roll over.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A SaaS review-mining tool charges a monthly fee per source connected | A research agency quotes a one-off qualitative study after scoping | Ours is one fixed price, shown on this page before you buy |
| Depth | A SaaS tool often reduces everything to a single sentiment score | An agency reads and codes responses by hand, when time allows | Ours groups findings by theme with quotes attached, not just a score |
| Freshness | A SaaS dashboard updates constantly but leaves synthesis to you | An agency report is a snapshot from the day it shipped | Ours delivers a written, themed brief on the schedule you set |
| Sourcing | A SaaS tool aggregates data with little visible sourcing | An agency cites its sample in the final report | Ours cites the source behind every theme in every brief |
| Delivery | A SaaS tool is available immediately but needs setup and tuning | An agency typically takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
What kinds of sources can AI Audience Research mine?
Review sites, forum threads, survey exports and support tickets, up to 25 tracked sources in scope. Any text source you can give access or export to can generally be included, provided it fits inside the tracked-source limit agreed at intake.
What does AI Audience Research cost to run each month?
Roughly $20 to $120, covering AI usage and web data or search API calls, paid directly in your own accounts rather than billed through us. The figure tracks how many sources are mined and how often the brief is generated.
Does the brief just give me a sentiment score?
No. Findings are grouped by theme, such as a recurring complaint or a common feature request, with representative quotes and the source cited alongside each one. A single sentiment number tells you far less than seeing the actual words your audience used.
How often is the audience research brief delivered?
Daily or weekly, whichever cadence you choose at intake, to the one delivery channel you set: email, Slack or Notion. Two trial cycles run before launch so you can confirm the themes and format suit how your team actually works.
How fast can AI Audience Research go live?
Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee if you need the brief running sooner. Pointing us to your review sites, forums and survey exports early in intake is what keeps the schedule on track.
Can this research also build reusable buyer personas?
Not on its own; it delivers themed findings with direct quotes, not finished persona documents. If you want the research turned into structured, reusable personas your team can share, pair it with AI Persona Engine, which is built specifically for that next step.
Can I add new sources or questions after launch?
Yes, through monthly maintenance. Adding a new source, retiring one that has gone quiet, or adjusting the questions the recurring brief answers, all fit inside its monthly change hours, without needing a completely fresh build. Maintenance starts after the post-launch support period and bills monthly. Unused hours do not roll over, and you can cancel any month.
Will the research quote real customers directly?
Yes, representative quotes are included alongside each theme so the brief reads as evidence rather than a paraphrase of what people actually said. Quotes are drawn only from the sources you named and approved at intake, never invented or embellished.
Stop guessing what your audience actually wants.
Order AI Audience Research and build your next campaign on what customers actually say. Sources, questions and schedule are agreed in writing before you pay.
Works well with
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AI Marketing Research
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