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Growth
AI Demand Generation
Content, email and paid activity run as one coordinated demand campaign toward a single pipeline goal.
Demand campaigns usually run as separate pieces: a blog here, an email there, ads somewhere else, each measured on its own. This build runs them as one coordinated campaign toward a single pipeline goal. It drafts content and email in your brand voice, connects your systems so leads and results flow automatically, and holds every asset for review before it publishes.
- Content, email and paid activity working toward one pipeline goal
- Leads and results flowing between your systems automatically
- Every asset reviewed by your team before it publishes
$7,900
20–30 working days
Optional maintenance $395/mo
What it is
AI Demand Generation runs a coordinated demand campaign across up to two of your channels, drafting content and email creative, connecting up to four systems so leads and performance data flow automatically, and testing every workflow end to end before launch. Every asset waits in a review queue before it publishes.
Why businesses buy it
When channels run separately, messages clash, leads fall between tools and nobody can say which activity filled the pipeline. Coordinating them by hand takes a team most businesses do not have. This build connects the systems, keeps the message consistent across channels and feeds performance notes into the next cycle, while your team approves what goes out. Every workflow is tested end to end before launch. The scope names the channels, systems and review steps before you order, so a larger project stays a clear decision.
Problems this solves
Content, email and ads run as separate efforts with mixed messages
It runs one coordinated demand campaign across up to two of your channels, drafting both content and email creative. Prospects meet the same story wherever they see you.
Leads slip between systems and are never followed up
Up to four systems are connected so leads and performance data flow automatically. Up to ten connected workflows move each lead to the right place without manual exports.
Campaign launches break because workflows were never tested
Every workflow is tested end to end against 80 scenarios before launch. Broken handoffs are found in testing rather than by a prospect who never hears back.
Assets publish before anyone has checked them
Every asset waits in a review queue before it publishes. Your team keeps the final say over every piece of content and email that goes out across both channels.
A good fit if
You're launching a campaign, a seasonal push or an ongoing pipeline target that needs content, email and paid working together.
Your systems, such as HubSpot, Mailchimp and your ad accounts, currently don't share leads or performance data automatically.
You have a process owner for each connected area and one approver for the whole system.
You want campaign performance in one rolled-up view, not five separate channel reports.
Not the right fit if
You only need one piece of the system, such as review-based content, not a full coordinated campaign. See AI Review Marketing, which is scoped to that.
You want ongoing weekly intelligence across acquisition, activation and retention more than active campaign execution. See AI Growth Intelligence, which reports rather than runs campaigns.
Your main problem is messy systems and data, not a new campaign to launch. See AI Marketing Operations, which is built to clean that up first.
You need more than four connected systems, more than two channels, or campaigns in more than one language. Add a note at checkout for a Change Quote, or use our Custom AI enquiry form.
How it works
- A campaign plan is built around one goal. A launch, a seasonal push or an ongoing pipeline target, spanning up to two of your channels such as email and paid social.
- Content and creative are drafted for every stage. Awareness content for LinkedIn or Meta, nurture emails for Mailchimp or Klaviyo, and landing page copy, all in your brand voice.
- Systems are wired together, not run in isolation. Up to four connected systems, such as HubSpot, Mailchimp and Google Analytics, sharing leads, audiences and performance data automatically.
- Every workflow is tested before it touches a real contact. 80 end-to-end scenarios, from a new lead's first touch to a closed deal, checked against your rules.
- The campaign launches under your approval limits. Draft, review or auto-send rules by channel, set during intake and enforced on every send.
- Performance rolls up into one view across every channel. So you see the whole campaign's contribution to pipeline, not five disconnected reports.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Everything listed for each system you want connected.
- A process owner named for each connected area, such as email or paid.
- The KPIs the campaign should be measured against.
- One approver for the whole system, not just one channel.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- Your business information (company basics, hours and brand voice), shared during intake.
- One decision-maker who can approve the system as a whole.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified, campaign goal, systems and process owners agreed.
Weeks 1–2
Content, email creative and channel workflows built.
Week 3
All four systems connected and data flow tested.
Weeks 3–4
80 end-to-end test scenarios run and reviewed with you.
Week 4
Your review and up to three rounds of changes.
Go-live
Live, two recorded handoff sessions, 45 days of support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $7,900 |
| Express | 15–25 working days | $8,900 |
| Rush | 10–20 working days | $9,900 |
What you receive at handover
- AI Demand Generation configured across up to two channels and four connected systems
- Workflow, prompt and guardrail configuration for up to ten connected workflows
- A test report covering the end-to-end test scenarios
- An admin guide and two recorded handoff sessions
- 45 days of post-launch support
Expected benefits and how to measure them
- Can produce a steadier flow of leads from coordinated campaigns
- Helps leads reach sales without falling through gaps
- Makes campaign launches less fragile
- Qualified leads per month
- Count marketing-qualified leads in your CRM for the three months before launch and the three after.
- Lead handoff time
- Measure time from lead capture to first sales contact using CRM timestamps, before and after.
- Cost per lead
- Divide campaign spend by leads for matching periods using ad and CRM reports.
Before you start: Record monthly qualified leads, cost per lead and average handoff time to sales for the last quarter.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running it costs roughly $100 to $500 a month across your connected tools and AI usage, scaling with how many channels and workflows are active at once.
AI usage during the build and testing is billed the same way, in your own accounts, so every provider relationship stays yours.
Ask about running costsCustom requirements
If you need a third channel, a fifth connected system, or campaigns run in more than one language, add a note at checkout for a written Change Quote. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the campaign system current as your channels and offers change. It covers monitoring, fixes, updates, a health report and change hours across the connected systems, such as new campaign themes, revised workflows or an updated lead handoff. It starts after the post-launch support period, bills monthly and can be cancelled any month. Unused hours do not roll over.
$395/mo (5% of the build price a month, includes 3 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A marketing automation platform charges monthly per contact or seat, on top of setup | A demand-gen agency quotes a monthly retainer plus media spend | Ours is one fixed price, shown on this page before you buy |
| Scope | A platform gives you the tools, you still build the campaign | An agency agrees scope during the project | Ours is written on the Scope Card, up to ten workflows |
| Delivery | A platform can be set up in days but needs a team to run it | An agency usually takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
| Systems | A platform is one system among several you still have to connect | An agency build depends on what was agreed | Ours connects up to four of your systems automatically |
Questions about this product
Does AI Demand Generation manage my ad spend for me?
It coordinates the campaign across your channels, including paid, but your ad budget and bidding stay in your own ad accounts under your control. It drafts creative, builds the connected workflows and reports performance in one view; spending decisions and budget changes remain yours to make and approve.
What does AI Demand Generation cost to run each month?
Roughly $100 to $500 a month across your connected tools and AI usage, on top of whatever you already pay for platforms like HubSpot or Mailchimp. You pay these directly, in your own accounts. Monthly maintenance is optional. It covers monitoring, fixes, a monthly health report and change hours for new campaign themes, revised workflows or an updated lead handoff.
How fast can AI Demand Generation go live?
Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee. The clock starts once access to every connected system and each process owner are confirmed, so a complete intake matters more here than for most builds.
How many systems and channels does it actually connect?
Up to four systems, such as HubSpot, Mailchimp, Google Analytics and an ad platform, and up to two channels for the campaign itself, most often email and paid social. That covers up to ten connected workflows across the whole system, tested end to end before launch.
How much staff time does AI Demand Generation take to set up?
More than a single-purpose product, since it touches several systems. Expect a process owner named for each connected area and roughly two to four hours of intake per owner, spread across the 72 hours after you order, plus two recorded sessions at handoff instead of one.
Can I add a third channel or system later?
Yes. Adjustments within the existing four systems and ten workflows fit inside the monthly change hours that come with maintenance. A third channel or a fifth connected system is scoped and quoted separately as a Change Quote, and only starts once you accept it.
What happens if part of the campaign doesn't perform?
You get three rounds of changes built into the build price, more than our standard products, because more moving parts usually need more adjustment. After delivery you have five working days to flag anything that doesn't match the Scope Card, corrected at no extra cost.
Who owns the campaign and the connected workflows?
You do. Every workflow, piece of creative and connected data flow belongs to your business, running in your own accounts. There is no license fee for keeping the system running after launch, only optional monthly maintenance if you want ongoing changes made for you.
Run one coordinated campaign instead of five disconnected ones.
Order AI Demand Generation and run one coordinated campaign instead of several disconnected ones. Channels, systems and reviews are agreed in writing before you pay.
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