Growth
AI Attribution Assistant
Explains which channels and touches contribute to pipeline and revenue.
Growth
AI Marketing Analytics for Google Analytics 4
Questions about sessions, conversions and channels answered straight from your Google Analytics 4 property, written in your brand voice.
Google Analytics 4 holds the answers to most marketing questions, but its reports are hard to read and easy to misread. This edition connects to your GA4 property with read-only access and answers questions about sessions, conversions, channels and campaigns in plain words, with the numbers behind each answer. Summaries arrive on a schedule, and alerts flag changes as they happen.
- GA4 questions answered in plain words, with the numbers shown
- Scheduled summaries of sessions, conversions, channels and campaigns
- Read-only access to your GA4 property through a service account
$4,000
20–30 working days
Optional maintenance $249/mo
What it is
AI Marketing Analytics for Google Analytics 4 answers marketing performance questions directly from your GA4 property, reading sessions, conversions, channels and campaigns through an agreed field mapping, plus one more system you choose. Summaries arrive on schedule in plain words, with alerts when a metric leaves its range. The connection is read-only.
Why businesses buy it
Many teams moved to GA4 and lost their easy answers. Building explorations takes time, definitions get muddled, and simple questions about which channel drove conversions end up waiting for the one person who knows the tool. This edition reads your property on an agreed field mapping and explains what changed, where and by how much, without claiming causes the data cannot support. The scope sets out the property, events, questions and delivery channel before you order, so you know exactly what it will answer.
Problems this solves
GA4 reports are hard to navigate for anyone outside analytics
It answers your defined questions directly from your GA4 property, reading sessions, conversions, channels and campaigns. Summaries arrive in plain words, so nobody has to build an exploration report.
Conversions drop and the team finds out at month end
Up to five alerts fire when a GA4 metric leaves its range. The right person hears about it quickly, by email, Slack or the dashboard, rather than at month end.
GA4 data is never compared with your other business numbers
One more system of your choice is connected alongside GA4 through an agreed field mapping. Reports can set website behavior beside, for example, CRM or ad data.
A good fit if
Your team opens Google Analytics 4 every Monday to rebuild the same channel and conversion view by hand.
People ask simple questions, such as which channel drove last week's sign-ups, and the GA4 interface makes them hunt for the answer.
You want GA4 figures explained in plain sentences for founders and content leads, in the tone your brand uses.
Someone on your side can grant GA4 property access through a service account and join a 30-minute setup call.
Not the right fit if
You need to know which individual touches drove a conversion, not channel totals. See AI Attribution Assistant.
You want conversion leaks found and experiments designed from the data. See AI CRO Agent.
Your reporting starts from CRM contacts and deals rather than website sessions. See AI Marketing Analytics for HubSpot.
You need GA4 plus two other read-only sources, such as Search Console and an ad platform. See the core AI Marketing Analytics, which connects up to three.
How it works
- GA4 is connected through a service account with property access, set up with your GA4 admin on a 30-minute call.
- The field mapping is agreed and documented: which sessions, conversions, channels and dimensions it reads, and which reports it may update.
- Your up to 25 metric definitions are set, for example what counts as a qualified sign-up conversion, matched to the events in your GA4 property.
- Anyone can ask in your delivery channel, 'Which channels drove the most conversions last week?', and gets a chart with a brand-voice summary.
- One recurring report goes out on your schedule, with up to five alerts, such as organic sessions falling below your target.
- Before launch, answers are tested on live or test records and checked against three months of GA4 history.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- GA4 property access via a service account.
- A GA4 admin available for a 30-minute setup call.
- Your metric definitions, matched to the conversion events you track.
- Brand guidelines and tone examples for the written summaries.
- Your target audience and priority topics, so reports focus on what matters.
- At least three months of GA4 history, plus access to the one other system you want connected.
- Report recipients, the delivery channel and one decision-maker for approvals.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified; GA4 service account and second system confirmed.
Weeks 1–2
GA4 connected on the agreed field mapping; metric definitions built.
Week 3
Recurring report, alerts and brand-voice summaries configured.
Weeks 3–4
Answers tested on live or test records and three months of history.
Week 4
Your review and two rounds of changes.
Go-live
Live, field mapping documented, handoff recorded, support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $4,000 |
| Express | 15–25 working days | $4,700 |
| Rush | 10–20 working days | $5,400 |
What you receive at handover
- AI Marketing Analytics for Google Analytics 4 connected to your GA4 property and one more system
- A documented field mapping for the sessions, conversions, channels and campaigns it reads
- Access through user invites or keys you control, with no keys sent by email
- A scheduled report or dashboard with up to five alerts, and a test report checked against your historical data
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can make GA4 useful to people who never log into it
- Helps conversion problems surface sooner
- Makes website data easier to connect with the rest of the business
- Time to answer a GA4 question
- Log when questions are asked and answered for a month before launch and a month after.
- Days to notice a conversion drop
- For any drop, compare when it started in GA4 with when the team first noticed.
- People using the report
- Count who opens or replies to the scheduled summary each month.
Before you start: Note who currently uses GA4, which questions they struggle to answer and how long reports take to prepare.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is paid once. Running it costs roughly $20 to $150 a month in your own accounts for AI model usage and hosting or scheduling, depending on how many questions are asked and how often reports run.
Your Google Analytics 4 plan stays as it is; licenses or upgrades are not part of the build. AI usage during build and testing is billed to you.
Ask about running costsCustom requirements
A third connected system, custom GA4 objects beyond the agreed mapping, or a second delivery channel needs a written Change Quote. Add a note at checkout to receive it. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes, model and platform updates, a monthly health report and a monthly allowance of change hours for changes such as a new conversion event or a revised channel grouping. It starts after the post-launch support period, bills monthly and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A GA4 reporting connector bills monthly per data source | An analytics agency charges a reporting retainer | Ours is one fixed price, shown on this page before you buy |
| Questions | You build each chart yourself | You wait for the next report | Ours answers plain questions from your GA4 property |
| Field mapping | Whatever the connector exposes | Known to the analyst only | Ours is agreed and documented for you |
| Summaries | Charts without words | The analyst's own tone | Ours writes summaries in your brand voice |
Questions about this product
What Google Analytics 4 data does the GA4 edition read and update?
Reports on sessions, conversions and channels, through a field mapping agreed at intake and documented for you. That mapping lists which dimensions and metrics it reads and which reports it may update. Custom GA4 objects outside the mapping are excluded unless added later by Change Quote.
How is the GA4 connection set up securely?
Through a service account granted access to your GA4 property, set up with your GA4 admin on a 30-minute call. You control that access in your own Google account and can remove it at any time. No personal logins are shared, and the access is limited to the agreed field mapping.
Which second system can sit alongside GA4?
One more system of your choice, such as Search Console, an ad platform or a Google Sheet of targets. That lets you ask questions that combine GA4 sessions with, for example, spend or search data. A third system would need a Change Quote or the core AI Marketing Analytics build.
Can it explain why GA4 conversions dropped?
It shows where the drop happened, by channel, landing page or device, using the dimensions in your field mapping, and describes it in plain words. It does not claim a cause the data cannot support. For running experiments to fix conversion leaks, see AI CRO Agent.
What does the GA4 marketing analytics edition cost to run?
Roughly $20 to $150 a month in your own accounts for AI model usage and hosting or scheduling. Many people asking questions daily moves it toward the top of that range. GA4 licenses or plan upgrades are separate and not part of this build.
How long until GA4 answers are live?
Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee. The service account and the 30-minute setup call are the items to book first, because intake is due within 72 hours of ordering and the build starts from them.
Ask GA4 a question and get an answer in plain words.
Order AI Marketing Analytics for Google Analytics 4 and get plain answers from your GA4 data on a schedule. Events, questions and alerts are agreed in writing before you pay.
Works well with
