Research & Insight
AI Marketing Research
A recurring, cited brief on your market, audience and messaging, delivered to the channel your team already checks.
Markets shift faster than most research decks are updated. This build follows the markets, audiences and messaging topics you name and sends a recurring, cited brief that answers the questions your team actually asks. Each finding links to its source, so people can check it and trust it, and the brief arrives in the email, Slack or Notion channel your team already reads.
- A recurring research brief that answers your own questions
- Every finding cited, so your team can check the source
- Alerts when a tracked topic or market moves
$2,500
20–30 working days
Optional maintenance $249/mo
What it is
AI Marketing Research tracks the markets, audiences and messaging topics you name, and delivers a recurring, cited brief that answers the questions you set, so your team works from current findings instead of a stale slide deck. Every finding links back to its source, so your team can check it.
Why businesses buy it
Messaging, positioning and launch decisions are only as good as the research behind them, and most teams work from a deck that was out of date by the time it was shared. Commissioning fresh research for every question is slow, so people guess. A recurring, cited brief keeps the whole team working from current findings, and change alerts flag the moments that deserve a closer look. The scope sets out the topics, sources, questions and schedule before you order, so you know exactly what the research covers.
Problems this solves
Market research is a one-off deck that goes stale quickly
It tracks the markets, audiences and messaging topics you name and delivers a recurring brief, daily or weekly. Your team works from current findings rather than a slide deck from last year.
Team debates rest on opinion because nobody has current facts
Each brief answers the questions you set at intake, across up to 25 tracked sources or topics. Meetings can start from shared evidence instead of whoever argues hardest.
Findings cannot be checked because nobody recorded the sources
Every finding links back to its source, so anyone on the team can open it and judge it for themselves. Change alerts flag new developments between briefs.
A good fit if
You need an ongoing read on your market and messaging, not a single research report that goes stale after a quarter.
You have a working list of topics, questions or market segments you want tracked, even if the list is rough at this stage.
You want findings delivered with sources attached, so your team can check a claim rather than take a summary on faith.
You already use email, Slack or Notion as a team and want the brief to land where people already look for updates.
Not the right fit if
You specifically need competitors tracked, not the wider market. See AI Competitor Monitoring, which is scoped to competitor websites, content, ads and launches.
You need raw audience voice, such as reviews and forum threads, mined for what people actually say. See AI Audience Research.
You need the findings turned into structured, reusable persona documents. See AI Persona Engine, which builds evidence-based personas from customer data.
You need a one-off deep report with a human analyst's judgment rather than a recurring automated brief. Book an Expert Consultation to talk it through with a strategist.
How it works
- You define what to track. Up to 25 sources, competitors or topics go in, along with the specific questions the brief needs to answer, such as shifts in messaging or pricing in your category.
- Sources are read on a schedule. Public sites, publications and the systems you connect, such as Google Search Console or your CMS are checked on the daily or weekly cadence you set.
- Findings are written up as a brief. Each item is summarized in plain language with the source cited, so nothing is presented as fact without a link back to where it came from.
- Change alerts fire between briefs. If something tracked shifts meaningfully before the next scheduled brief is due, you are notified rather than waiting for the regular cycle.
- Two trial cycles are reviewed with you before launch. You see the brief format and flag anything that should be tracked differently before it goes live.
- The brief lands in your delivery channel. Email, Slack or Notion, on the schedule you chose, with the same structure every time so your team can scan it fast.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- The sources, market segments or topics you want tracked, to build the first tracking list.
- The specific questions the recurring brief must answer, so findings stay relevant to your team.
- Access to the delivery channel, such as email, Slack or Notion, where the brief should land.
- Any systems you want connected as data sources, such as Google Analytics 4 or Google Search Console.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- Your business information (company basics, hours and brand voice), shared during intake.
- One decision-maker who can sign off on scope questions during the build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and the tracking list and questions agreed.
Weeks 1–2
Workflow, prompt and guardrail configuration built around your tracked sources.
Week 3
Connection to your delivery channel and data sources configured and tested.
Weeks 3–4
Two trial brief cycles generated and reviewed with you.
Week 4
Your review and two rounds of changes to the brief format and sources.
Go-live
Live, recorded handoff session, 30 days of support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $2,500 |
| Express | 15–25 working days | $2,950 |
| Rush | 10–20 working days | $3,400 |
What you receive at handover
- AI Marketing Research running in your environment and tracking your agreed markets, audiences and topics
- A recurring cited brief plus change alerts, delivered to email, Slack or Notion
- Workflow, prompt and guardrail configuration, including the questions each brief answers
- A test report from two trial report cycles reviewed with you
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can keep your team's view of the market current
- Helps decisions rest on sources people can check
- Makes desk research a background task rather than a project
- Desk research hours
- Ask the people who usually do research to log weekly hours for a month before launch and a month after.
- Decisions citing the brief
- In planning notes, tally decisions that reference a finding from the brief over the first two months.
- Questions answered per cycle
- Track how many of your set questions each brief answers with a cited source, cycle by cycle.
Before you start: List the research questions your team keeps asking and how many hours a week go into answering them today.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running the research brief costs roughly $20 to $120 a month, covering AI usage and web data or search API calls, billed directly in your own accounts. The figure tracks how many sources are tracked and how often the brief runs; a weekly brief over 25 sources sits near the top of that range.
AI usage during the build and testing is also billed to your accounts, so every provider relationship stays yours. Nothing runs through us.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes, model and platform updates, a monthly health report and a monthly allowance of change hours for changes such as new tracked topics, an added question or a schedule change. It starts after the post-launch support period, bills monthly and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A SaaS market-intelligence tool charges a monthly fee per seat or source | A research agency quotes a one-off report after a scoping call | Ours is one fixed price, shown on this page before you buy |
| Freshness | A SaaS dashboard shows data but leaves synthesis to you | An agency report is current on delivery day and ages from there | Ours delivers a recurring, written brief on the schedule you set |
| Sourcing | A SaaS tool often shows aggregated data with no clear source | An agency cites sources in its final report | Ours cites the source behind every finding in every brief |
| Questions answered | A SaaS tool answers whatever its dashboard was built to show | An agency answers the brief you gave it, once | Ours answers the up-to-25 questions you set, every cycle |
| Delivery | A SaaS tool is available immediately but needs configuration and training | An agency typically takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
How many topics or sources can AI Marketing Research track at once?
Up to 25 tracked sources, competitors or topics in scope, covering your market segments, messaging themes and the questions you set at intake. A wider tracking list beyond 25 is available as a Change Quote, priced and agreed before that extra work begins.
What does AI Marketing Research cost to run each month?
Roughly $20 to $120, covering AI usage and web data or search API calls, paid directly in your own accounts rather than billed through us. The figure tracks how many sources are tracked and how often the brief is generated and delivered.
Are the findings in each brief backed by sources?
Yes. Every finding is written with the source it came from cited alongside it, so your team can check a claim rather than take a summary on faith. Nothing in the brief is presented without a link back to where it originated.
How often is the marketing research brief delivered?
Daily or weekly, whichever cadence you choose at intake, to the one delivery channel you set: email, Slack or Notion. Two trial cycles run before launch so you can confirm the format, sources and cadence all suit how your team actually works.
How fast can AI Marketing Research go live?
The build follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee if you need the brief running sooner. Agreeing your research questions and source list early in intake is what keeps the schedule on track.
Can this build also track my direct competitors?
It can include competitors within the 25 tracked sources, but it is built for market and messaging research in general. If competitors are your main focus, AI Competitor Monitoring is scoped specifically for tracking competitor sites, content, ads and launches, and the two builds work well side by side.
Can I change what is tracked after launch?
Yes, through monthly maintenance. Swapping tracked topics, adding a new question, or adjusting the delivery schedule all fit inside the monthly change hours, and take effect from the very next scheduled brief onward, with no rebuild needed. Maintenance starts after the post-launch support period, includes a monthly health report, and can be cancelled any month.
Does the research ever generate content or copy for me?
No, it researches and reports on findings; it does not draft marketing copy of its own. Once findings are in hand, pair this build with AI Ad Copy Generator or AI Campaign Planning, to act on exactly what it finds.
Stop making messaging calls on stale research.
Order AI Marketing Research and give your team a current, cited view of your market. Topics, sources and schedule are agreed in writing before you pay.
Works well with
Research & Insight
AI Audience Research
Mines reviews, forums and surveys to understand what your audience wants.
Research & Insight
AI Competitor Monitoring
Tracks competitors' marketing: content, ads, messaging and launches.