Hotels & Hospitality
AI Hotel Revenue Assistant
Analyses pace, pickup and competitor rates to support pricing decisions.
Web Intelligence
AI Price Monitoring for Hotels & Hospitality
Rival hotel rates and your own booking-site rates tracked for the dates you choose, so direct bookings stay competitive.
Rival hotels and booking sites change rates constantly, and a booking site showing your room cheaper than your own website quietly costs you direct bookings. This Hotels & Hospitality edition tracks publicly shown rates on up to 25 listings, compares each with your direct rate from your booking engine or PMS, and alerts you when something moves. Rate decisions stay with you.
- Alerts when a booking site undercuts your direct rate
- Rival hotel rates tracked for the dates you choose
- Your direct rate shown beside every tracked listing
$4,400
20–30 working days
Optional maintenance $249/mo
What it is
AI Price Monitoring for Hotels & Hospitality tracks publicly shown room rates for up to 25 listings: rival hotels on their own sites and booking marketplaces, and your own property on the sites that sell it. Each is compared with your direct rate from your booking engine or PMS.
Why businesses buy it
For Hotels & Hospitality, rate parity and competitor moves decide whether guests book direct or through a booking site that takes commission. Revenue teams cannot check every rival and channel by hand each morning, so gaps go unnoticed until occupancy reports show them. This edition watches the listings you care about and puts your direct rate next to each one, so you see undercutting and market shifts while you can still act. The Scope Card fixes the listings, systems and channel before you order, so the coverage is clear.
Problems this solves
A booking site shows your rooms cheaper than your own website
Your own property can be tracked on the booking sites that sell it. The comparison sets those rates beside your direct rate from your booking engine or PMS, so parity gaps stand out.
Rival hotels raise rates for a local event and you react late
Rate changes at rival hotels, on their own sites and on marketplaces, trigger an alert. Your revenue team sees the move on the next scheduled check.
Revenue managers check rival rates by hand every single day
Up to twenty-five listings are checked on your schedule and summarized in a daily or weekly brief. The comparison is already done when the revenue manager sits down.
Sales teams quote group rates without knowing what rivals charge
The same brief can go to your sales team by email, Slack or Notion. They can see where rival hotels sit before quoting a group or corporate rate.
A good fit if
You want guests to book direct, but you are not sure your direct rate is always at or below what booking sites show for your rooms.
A handful of nearby hotels set the local market, and you check their rates by hand when you remember.
A lean front office or owner sets rates, without a revenue manager watching the market every day.
Your direct rates live in a booking engine or PMS that offers API access.
Not the right fit if
You want pace, pickup and competitor rates analyzed to support pricing decisions. See AI Hotel Revenue Assistant.
Direct booking inquiries need answering so guests book with you. See AI Hotel Booking Agent.
You want upgrade offers sent before arrival. See AI Hotel Upsell Agent.
You need many dates or room types per competitor. This build tracks 25 listings; add a note at checkout for a Change Quote.
How it works
- You choose up to 25 listings: rival hotels' public rate pages and booking marketplace listings, plus your own property on the booking sites you use.
- At intake we agree the date and room type each listing tracks, such as a standard double for a fixed weekend, as long as the rate shows without logging in.
- Your direct rate is read from your booking engine or PMS, one of two connected systems, so every alert shows the gap.
- Each listing is checked daily or weekly and its rate logged into a running history through the season.
- The Hotels & Hospitality workflow template frames the brief around direct bookings: booking sites now cheaper than your direct rate, and rivals that moved.
- Brief and alerts reach one channel, email, Slack or Notion, after two trial report cycles reviewed with you.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Up to 25 listings: rival hotels and your own property on booking sites.
- The date and room type each listing should track.
- API access to your booking engine or PMS for your direct rates.
- What gap should trigger concern, such as a booking site below your direct rate.
- Who receives the brief, how often, and on which channel.
- Admin access shared securely, never by email, and one decision-maker.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified; listings, dates and room types agreed.
Weeks 1–2
Rate checks, history log and Hotels & Hospitality brief built.
Week 3
Booking engine or PMS and delivery channel connected.
Weeks 3–4
First trial report cycle reviewed with you.
Week 4
Second trial cycle and two rounds of changes.
Go-live
Live, recorded 45-minute handoff, support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $4,400 |
| Express | 15–25 working days | $5,150 |
| Rush | 10–20 working days | $5,950 |
What you receive at handover
- AI Price Monitoring for Hotels & Hospitality deployed for your property
- A hotel source list and rate comparison template for up to twenty-five listings
- A connection to your booking engine or PMS for your direct rate
- Rate change alerts and a daily or weekly brief
- A test report using hotel scenarios, an admin guide and a recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can help you spot rate parity problems sooner.
- Makes it easier to respond to rival rate moves around busy dates.
- Helps revenue managers spend less time on manual rate checks.
- Parity gaps found
- Count alerts where a booking site undercut your direct rate. Track the count month on month.
- Direct booking share
- Take direct and total bookings from your PMS or booking engine. Compare the quarter before launch with the quarter after.
- Time spent on rate checks
- Revenue managers log daily checking time for two weeks before launch. They repeat it after.
Before you start: Record your current direct booking share and a week of rates for the hotels you will track. Note how long manual rate checks take.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is paid once, at the price shown in the panel on this page. Running it costs roughly $20 to $120 a month for AI usage and web data or search APIs, billed in your own accounts; daily checks through peak season sit higher in that range.
Your PMS, booking engine and channel manager subscriptions are unchanged, and AI usage during the build goes to your own accounts too.
Ask about running costsCustom requirements
Several dates or room types per listing, more than 25 listings, or briefs for several properties sit outside this Scope Card. Add a note at checkout for a written Change Quote.
Request a custom versionKeep it running
Optional monthly maintenance covers monitoring, fixes and monthly change hours, enough to roll tracked dates forward each month or swap a rival hotel in the list. It starts after the 30 days of support.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A rate shopping tool bills monthly per property | A revenue management consultant bills a monthly retainer | Ours is one fixed price, shown on this page before you buy |
| Your own listings | Parity checks are often a separate module | Covered if in the retainer | Ours tracks your rates on booking sites against your direct rate |
| Scope | Many dates and rivals, with more to configure | Set by the consultant | Ours tracks 25 chosen listings with a clear brief |
| Delivery | Depends on your PMS and channel set-up | A consultant needs an onboarding period | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can AI Price Monitoring for Hotels & Hospitality check that booking sites are not undercutting our direct rate?
Yes, for the listings you choose. Your property's pages on booking sites can be part of the 25 listings, each compared with your direct rate from your booking engine or PMS for the same date and room type. When a booking site shows a lower rate, an alert gives both figures and a link.
Which dates and room types does it check?
The ones agreed at intake, one per listing, such as a standard double on a fixed Saturday or a midweek date in peak season. The rate must show publicly without logging in. Rolling the tracked dates forward each month fits inside the monthly change hours of maintenance.
How is this different from AI Hotel Revenue Assistant?
This edition tracks rates on the listings you name and alerts you when they move or undercut your direct rate. AI Hotel Revenue Assistant looks at pace, pickup and competitor rates together to support your pricing decisions. You can start with monitoring and add the deeper analysis later if you find you need it.
Can it read our direct rates from the PMS or booking engine?
Yes, if your PMS or booking engine offers API access, connected as one of the two systems. We confirm your specific system at intake. If neither offers access, your direct rates can come from a sheet you maintain, using the Google Sheets Sync add-on, or be supplied at intake for the comparison.
What does the hotels price monitoring edition cost with rush delivery?
Each delivery speed, including rush where it is offered, has its price in the panel on this page, and every speed delivers the same Hotels & Hospitality Scope Card. A faster speed helps when a busy season is approaching. Running costs of roughly $20 to $120 a month are billed to your own accounts.
Will it change our rates in the channel manager?
No. It reads publicly shown rates and your direct rate, then reports and alerts. It never changes anything in your PMS, booking engine or channel manager. Rate decisions stay with whoever sets them today, now with a clear view of where each listing sits.
Keep your direct rate the one guests should book.
Order AI Price Monitoring for Hotels & Hospitality and on a fixed delivery date rival rates and your own booking-site rates are tracked against your direct price, with alerts when they move.
Works well with
Hotels & Hospitality
AI Hotel Booking Agent
Handles direct booking enquiries and guides guests to book direct.
Hotels & Hospitality
AI Hotel Upsell Agent
Offers room upgrades, early check-in and add-ons before arrival.