Social
AI Social Media Agent for Real Estate
New listings and sold news posted once the agent approves, with every viewing request in the comments sent to the right person.
New listings deserve attention the day they land, but agents are busy with viewings and valuations. This agent drafts listing, open-house and sold posts from your CRM or listing feed and publishes them once the agent approves. When buyers or renters comment asking to view, it replies with your viewing route and logs the lead for the right agent.
- Listing and sold posts drafted from your own CRM data
- Agent approval on every property post before it goes out
- Viewing requests in comments logged as leads for the listing agent
$4,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Social Media Agent for Real Estate drafts and publishes posts about your listings on one social channel, working from your listing feed or CRM. Property posts go out only after approval. It answers buyer and renter comments with your viewing link, logs interested people for the listing agent, and reports engagement. It reports engagement on each listing.
Why businesses buy it
In real estate, a listing that is slow to appear on social loses momentum, and a comment asking to view that sits unanswered is a lead handed to a competitor. Agents know this, but writing posts and checking comments between appointments rarely happens. This agent keeps your channel current with accurate details from your own records and makes sure interested people reach a person. The Scope Card lists the channel, systems and approval rules before you order, so you know exactly what it does.
Problems this solves
New listings take too long to appear on social
Posts about listings are drafted from your listing feed or CRM. Each one goes out after approval, so new properties reach your followers promptly and accurately.
Interested buyers comment on posts and nobody follows up
Buyer and renter comments get a reply with your viewing link. Interested people are logged for the listing agent, so no lead sits forgotten in a comment thread.
Agents cannot tell which listings draw attention online
Engagement is reported for each listing on your channel. Agents can share it with sellers and see which styles of property post are worth repeating.
A good fit if
New listings reach the portals the same day but reach your social channel days later, if at all.
Your listings already sit in a real estate CRM or a portal feed that the agent can read.
People comment on property posts asking whether it is still available or when they can view, and those comments wait hours for a reply.
You want a named agent to approve every post about a specific property before it goes out.
Not the right fit if
You need portal enquiries answered quickly by email or message. See AI Real Estate Lead Agent.
You want viewings booked around your agents' calendars automatically. See AI Viewing Booking Agent.
What slows you down is writing the listing description itself. See AI Listing Generator.
You want one listing pushed as a campaign across portals, social and email at once. See AI Property Marketing Agent.
How it works
- Listings are read from your own records. The agent reads property details from your CRM or listing feed, so price, bedrooms and location match what buyers see on the portals.
- Drafts wait for the listing agent. Posts about a specific home, a price change or a sale are queued for the person you name, who approves before anything is public.
- General posts can run on their own. Market updates or open-house reminders you mark as routine publish at the times you set, in your brand's voice.
- Interested comments become leads, not lost replies. Someone asking to view or whether a home is still available gets your viewing link or contact route, and the enquiry is logged in your CRM for the listing agent.
- Anything sensitive goes to a person. Questions about offers, negotiations or a seller's circumstances are never answered by the agent; they are flagged to the agent you named.
- Engagement is reported back. You see which listings and post types draw interest, and that shapes the next set of drafts.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin and API access to the social channel the agent posts to and replies on.
- Read and write access to your real estate CRM or listing feed.
- Approval rules: which agent signs off property posts, and which post types may publish on their own.
- Ten real posts or comment replies your office is happy with, plus your brand guidelines.
- Your viewing link or enquiry route, and what to say when a property is under offer or sold.
- Your target audience, such as first-time buyers, renters or sellers, and your priority areas.
- Admin access and API keys for both systems, never sent by email, and one decision-maker.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified, listing source and approvers confirmed.
Weeks 1–2
Listing posts, comment replies and lead logging built from the Real Estate template.
Week 3
Social channel and CRM connected with read and write access.
Weeks 3–4
Fifty documented test scenarios, including sold and under-offer listings.
Week 4
Your review and two rounds of changes.
Go-live
Posting goes live, recorded handoff, support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $4,900 |
| Express | 15–25 working days | $5,750 |
| Rush | 10–20 working days | $6,600 |
What you receive at handover
- AI Social Media Agent for Real Estate configured on one social channel, linked to your listing feed or CRM
- A Real Estate post-type library and content calendar template
- Approval workflows for listing posts and lead logging, up to six
- A test report using real estate scenarios across 50 documented cases
- An admin guide, a recorded 60-minute handoff session and 30 days of support
Expected benefits and how to measure them
- Helps listings reach your followers soon after they go live
- Can turn more social interest into viewing requests
- Gives agents engagement figures to share with sellers
- Viewing requests from social
- Tag the viewing link and compare requests per month before and after launch.
- Leads logged from comments
- Count social leads in your CRM each month, starting from launch.
- Engagement per listing
- Compare average engagement on listing posts with the two months before launch.
Before you start: Record how quickly new listings reach social today and any viewing requests you can trace to social.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is paid once. Running it costs roughly $50 to $250 a month in your own accounts for AI model usage and hosting, plus your existing CRM plan and any API access your social channel requires. Offices with many listings and busy comment threads sit toward the top of that range.
AI usage during build and testing is billed to your own accounts as well.
Ask about running costsCustom requirements
A second social channel, separate branches with their own brands, or a seventh workflow sits outside the Scope Card. Add a note at checkout for a written Change Quote; nothing extra starts until you accept it.
Request a custom versionKeep it running
Monthly maintenance covers monitoring, fixes and change hours for new post types, updated approval rules and changes to your CRM fields. It starts after the post-launch support period, bills monthly and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A scheduling tool bills per seat, and agents still write every listing post | A property marketing agency bills a monthly retainer | Ours is one fixed price, shown on this page before you buy |
| Listing accuracy | Details are typed in by hand | Depends on the brief they were sent | Ours reads details from your CRM or listing feed |
| Viewing requests | A scheduler does not reply to comments | Replies when someone checks the account | Ours replies with your viewing route and logs the lead in your CRM |
| Delivery | Same day, writing still on you | A few weeks of onboarding | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can AI Social Media Agent for Real Estate post a listing without an agent checking it?
Only if you allow it, and most offices do not. The usual setup is that posts about a specific property wait for the listing agent's approval, because status, price and seller wishes can change quickly. Routine posts such as market updates can be allowed to publish on their own.
Where does the agent get property details from?
From your real estate CRM or listing feed, connected as one of the two systems. It reads price, features and location from there, so a post matches the portal listing. If a detail is missing from the record, the draft flags the gap for the approver instead of filling it in with a guess.
What does it do when someone comments asking to view a property?
It replies with the viewing link or contact route you approved and logs the enquiry in your CRM against that listing, so the listing agent can follow up. It does not book viewings itself. For automated viewing scheduling, AI Viewing Booking Agent is built for that.
Will the property social agent comment on offers or prices?
No. Questions about offers, negotiation, a seller's reasons or anything legally sensitive are flagged to the agent you named and never answered by the AI. It can repeat the asking price shown in your listing record, but nothing beyond what is already public on the listing.
How long before listings start appearing on our channel?
Delivery time is fixed and shown before you buy, with express and rush options if you need it sooner. CRM access, approval rules and ten example posts are due within 72 hours of ordering, and each day late moves delivery by 3 working days. Plan around your next big listing launch.
What does the real estate social agent cost to run each month?
Roughly $50 to $250 a month in your own accounts, covering AI model usage and hosting, on top of your existing CRM plan and any social channel API costs. The figure moves with how many listings you post and how many comments get answered. Monthly maintenance is optional.
Get every new listing in front of your followers the day it lands.
Order AI Social Media Agent for Real Estate and your listings post from your own records after agent approval, with viewing requests routed to your team, on a fixed delivery date.
Works well with
