AI receptionist for small business: calls, bookings and handoffs
What an AI receptionist does on a real call, the rules that apply, a sample greeting and a pass/fail checklist to launch one safely.
Portal enquiries get a call back within minutes, viewings get booked, and sellers hear how their listing is going.
A portal enquiry goes cold fast, and agents are usually out on viewings when it lands. This agent rings enquirers back inside your calling window, books viewings into your agents' calendars, phones registered buyers when a new listing fits, and gives sellers scheduled updates from what your team has logged. Every call is recorded in your real estate CRM.

AI Outbound Calling Agent for Real Estate phones portal enquirers back while the lead is still warm, books viewings into your agents' calendars, calls registered buyers when a listing fits their criteria and gives sellers scheduled updates. Every call lands in your real estate CRM with a transcript.
In real estate, the agency that calls first usually gets the viewing. When agents are out showing homes, portal leads wait hours, buyers move on, and sellers ring the office wondering what is happening. This agent makes those calls on time, every time, from your approved listing details, and leaves offers, pricing and strategy to your agents. Your team spends evenings on deals, not diary admin. The Scope Card fixes the flows, systems and calling rules before you buy, so you know exactly which calls it takes on.
The agent phones portal enquirers back while interest is still fresh. It answers listing questions from your approved information and books a viewing into the right agent's calendar.
When a listing fits a buyer's saved criteria, the agent can call them about it. Interested buyers are offered a viewing, and the outcome lands in your real estate CRM.
Scheduled update calls keep sellers informed using the details your team records. Questions about offers or price go straight to the listing agent by live transfer.
A feedback call can be one of up to five flows in the real estate workflow template. Every call is saved to your CRM with a transcript for the agent to read.
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $8,400 |
| Express | 15–25 working days | $9,450 |
| Rush | 10–20 working days | $10,500 |
Before you start: Pull a month of portal enquiries from your CRM with the time each was first called. Note how many viewings resulted and how many have feedback.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
The build is paid once. Calls are billed in your own voice and telephony accounts at roughly $0.13 to $0.31 per connected minute all in, plus number rental. Spend follows how many enquiries you call and how many retries you allow, since unanswered attempts also use telephony time.
AI usage during build and testing is billed to your accounts too, alongside your existing CRM plan.
Ask about running costsNeed a sixth flow, such as lettings renewals, or a third connected system like a separate lettings database? Add a note at checkout for a written Change Quote. That work starts only once you accept it, and your original order keeps its timeline.
Request a custom versionOptional monthly maintenance covers monitoring, fixes and monthly change hours, such as a new development's FAQ or revised seller-update scripts. It begins after the 30 days of support.
$420/mo (5% of the build price a month, includes 4 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance works| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A dialler subscription charges per seat plus minutes | A lead-response call team charges a monthly retainer | Ours is one fixed price, shown on this page before you buy |
| Speed to lead | A dialler waits for an agent to press call | Callers work set shifts | Ours calls each portal enquiry inside your calling window |
| Viewings | The agent books it by hand afterwards | Depends on the calendar access agreed | Ours books into the listing agent's calendar during the call |
| Records | Call logs without an outcome | Notes arrive in a daily summary | Ours writes transcript, summary and outcome to your CRM |
As soon as the enquiry reaches the connected source and the time falls inside your calling window. Enquiries arriving by email or feed from listing portals are queued straight away. Outside your permitted hours the lead waits for the next window rather than being called late, and every attempt and its outcome are logged in your CRM.
Yes. It reads the listing agent's Google or Outlook calendar, offers open slots inside the rules you set, such as viewing length and travel buffer, and books the one the buyer picks. The time is read back before the call ends, and the booking appears in the calendar and against the contact in your real estate CRM.
You choose the listing, and it calls contacts in your CRM whose saved requirements fit it, using the criteria fields you name at intake. It describes the property from your approved listing details, asks whether they want the particulars or a viewing, and records the answer. It never quotes anything that is not in the information you supplied.
Only what your team has recorded. On the schedule you set, it calls each seller and passes on the updates logged in your CRM, such as viewings held or feedback noted. Questions about price changes, offers or strategy are not answered on the call; they go to the seller's agent as a callback request with the transcript attached.
Roughly $0.13 to $0.31 per connected call minute all in, covering the voice platform, AI model and telephony, plus number rental, all paid in your own accounts. Retries on unanswered portal leads add telephony time, so your retry limit matters. Monthly maintenance is optional.
The delivery panel on this page shows the timeline for each speed. Intake is due within 72 hours of ordering, and late items push the date, so arrange CRM and calendar access first. Before launch we place fifty test calls covering portal call-backs, viewing bookings and seller updates, and you get two rounds of changes.
Yes. Every call opens with a disclosure in wording you approve, before the conversation moves on. Rules on automated calls differ by country and state, so you supply the wording and calling windows, and your telephony account must already meet the rules where you call. Anyone can ask for a person or opt out.
Order AI Outbound Calling Agent for Real Estate and portal enquiries, viewings, buyer matches and seller updates are handled by phone on a fixed delivery date.



Responds to property enquiries instantly and qualifies buyers and renters.