Lead Generation
AI Lead Qualification Agent
Qualifies inbound leads with a short conversation and scores them against your criteria.
Outreach
AI Follow-Up Engine for Events
Sponsor enquiries, unfinished registrations and post-event contacts get a follow-up that remembers what each person asked.
Sponsors ask for the prospectus and go silent. Registrants stop halfway through checkout. Group bookers promise to confirm next week. This edition follows up with each of them using what they actually asked about, from your event platform or CRM, and keeps going after the event to rebook for the next edition. Your sales team keeps control of tone and timing.
- Unsigned sponsor and exhibitor proposals followed up with context
- Abandoned registrations and group enquiries brought back before deadlines
- Post-event contacts invited back for the next edition
$4,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Follow-Up Engine for Events follows up with attendees, sponsors and exhibitors who went quiet, whether they stopped mid-registration, asked about a sponsorship package or met your team at the event. It reads their history from your event platform or CRM. Every follow-up is logged against the contact.
Why businesses buy it
Event revenue runs on deadlines. A sponsor who drifts for two weeks can miss the print date, and an abandoned registration rarely comes back on its own. In the busiest weeks before an event, nobody has time to chase every quiet contact properly. This edition does that work every day, in your voice, so fewer deals and registrations slip away. The written scope covers the channel, systems and Events workflows before you order, so you can plan around your event calendar.
Problems this solves
Sponsors ask about a package, then stop replying to your team
The engine reads each sponsor's history in your CRM or event platform. It follows up about the package they asked about, using deal-stage rules that match your sponsorship sales cycle.
Registrations are abandoned halfway and nobody follows up
Stalled registrations are picked up from your event platform. A short, relevant reminder goes out on your chosen channel, and the touch is logged against the contact for your team.
People met at the event cool off before anyone writes
Contacts from the show floor can move into an Events sequence straight afterwards. Follow-ups refer to what was noted about them, while the meeting is fresh, and wait for your approval rules.
Two team members chase the same exhibitor, or nobody does
Every follow-up is logged on the contact record. Your sales team can see who has been chased and what was said, so outreach does not overlap or stall.
A good fit if
Sponsor and exhibitor enquiries go quiet after the first prospectus email, and chasing them competes with running the event.
People start registering, ask an agenda question and never finish, especially in the weeks before the doors open.
You use an event platform such as Eventbrite or Cvent, plus a CRM or HubSpot for sponsor deals.
Post-event follow-up to attendees and leads tends to slip because the team is busy closing out the event.
Not the right fit if
You need registration and agenda questions answered live during peak weeks. See AI Customer Support Agent for Events.
You need sponsor or exhibitor proposals written, not followed up. See AI Proposal System for Events.
You want attendees phoned for reminders and confirmations rather than messaged. See AI Outbound Calling Agent for Events.
You run several event brands that each need their own follow-up rules and tone. Add Multi-Brand Setup.
How it works
- Silence rules follow your event calendar. A sponsor who has not replied about a package, a half-finished registration and a post-event lead can each have their own timing.
- Before drafting, the engine reads the contact's history in your event platform or CRM: ticket type, sponsorship level discussed, questions asked and the owner of the relationship.
- The Events intent library shapes wording separately for attendees, sponsors and exhibitors, refined with your own sample messages.
- The workflow template covers registration help, agenda questions, sponsor enquiries and post-event follow-up.
- Commercial terms stay with your team. A sponsor asking for a discount or a custom package is held for the sponsorship lead you name.
- Replies and outcomes land on the contact record, so whoever picks up a sponsor conversation sees every earlier message.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your event platform, such as Eventbrite or Cvent, and to the CRM holding sponsor and exhibitor deals.
- Your rules for when attendees, sponsors and exhibitors count as quiet, and when to stop.
- Event information and policies: agenda, registration terms and sponsor packages.
- Ten real conversations or emails with attendees and sponsors.
- The sponsorship or registration lead who approves exceptions.
- Admin access or API keys for each connected system.
- One decision-maker who signs off the rules.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified, follow-up timings set against your event dates.
Weeks 1–2
Events template built for registration, sponsor and post-event follow-up.
Week 3
Event platform or CRM and channel connected, write-back checked.
Weeks 3–4
50 attendee, sponsor and exhibitor scenarios tested.
Week 4
Two rounds of adjustments to tone and timing.
Go-live
Live with a recorded handoff; 30 days of support begin.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $4,900 |
| Express | 15–25 working days | $5,750 |
| Rush | 10–20 working days | $6,600 |
What you receive at handover
- The engine running on one channel, connected to your event platform and CRM (up to two systems)
- Events follow-up sequences and deal-stage rules for attendees, sponsors and exhibitors
- A test report built from 50 event scenarios
- Admin guide and the recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can help more sponsorship conversations reach a decision before the event date.
- Helps post-event leads hear from you while their interest is still high.
- Sponsor and exhibitor sign-ups
- In your CRM, compare packages signed against packages enquired about for this event and for the previous comparable event.
- Registration completion
- From your event platform, compare completed registrations with started ones for a similar window before and after launch.
- Post-event response rate
- Count replies from event leads in the fortnight after the show, and compare with the last event you followed up by hand.
Before you start: Note last event's sponsor enquiries, signed packages and abandoned registrations. Record how many post-event leads got a follow-up, and how quickly.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
You pay once for the build. Running costs are roughly $50 to $250 a month for AI model usage and hosting in your own accounts, plus your event platform and CRM plans. Usage climbs in the weeks around an event, when more registrations and sponsor threads are reviewed each day, and drops between events.
AI usage during build and testing is billed to your accounts too.
Ask about running costsCustom requirements
A second channel such as WhatsApp alongside email, a third connected system, or separate workflows for each event series can be added. Note it at checkout and a written Change Quote arrives.
Request a custom versionKeep it running
Monthly maintenance covers monitoring, fixes and change hours, enough to load a new agenda or sponsor package before each event.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | An event marketing tool bills per event or per month | An events agency adds follow-up to its retainer | Ours is one fixed price, shown before you buy |
| Sponsor follow-up | Sponsor deals often sit outside the registration tool | Depends on the account manager | Ours follows up sponsors and exhibitors from your own CRM history |
| Post-event | One bulk thank-you email to everyone | Often a separately scoped campaign | Ours writes post-event follow-ups per contact, inside your rules |
| Delivery | Fast to switch on, but every message is yours to write | Usually weeks ahead of the event, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can AI Follow-Up Engine for Events chase sponsors who went quiet after the prospectus?
Yes. Sponsor enquiries are one of the workflows in the Events template. When a sponsor or exhibitor passes your silence threshold, the engine drafts a follow-up that refers to the package or question they raised, and anything involving price or custom terms waits for your sponsorship lead to approve.
Does AI Follow-Up Engine for Events connect to Eventbrite or Cvent?
Yes. An event platform such as Eventbrite or Cvent can be one of the two connected systems with read and write access. The second can be the CRM where sponsor deals are tracked, such as HubSpot. If you need both plus a separate messaging tool, the third system is quoted separately.
How does AI Follow-Up Engine for Events handle the rush before an event?
It runs on rules, so volume does not delay it. Every unfinished registration or quiet sponsor that crosses its threshold is reviewed each day, however busy the team is. Running costs rise during those weeks because more threads are reviewed, within roughly $50 to $250 a month in your own accounts.
Can AI Follow-Up Engine for Events send post-event follow-ups?
Yes. Post-event follow-up is part of the Events template. You decide who receives one, whether attendees, exhibitors or sponsor prospects, how soon after the event it goes, and whether each message needs approval. Every follow-up is written from that contact's own record, not a single bulk email.
What does the Events edition cost, and when can it be ready?
The fixed price and standard delivery time are both shown next to this page, with express and rush delivery if an event date is close. Order early if you can: intake is due within 72 hours of ordering, and each late day moves delivery by 3 working days. The price covers everything on the Scope Card, with no per-message fees.
Can I reuse AI Follow-Up Engine for Events for the next event?
Yes. The rules and template stay in place, so a new event mostly means loading a new agenda, sponsor packages and dates. That fits inside the monthly change hours included with maintenance. A different event format that needs new workflows is scoped through a Change Quote first.
Follow up every sponsor and registrant who drifted away.
Order AI Follow-Up Engine for Events and quiet sponsors, unfinished registrations and post-event contacts each get a follow-up from their own history.
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