Customer Support and Voice AI
AI receptionist for small business: calls, bookings and handoffs
What an AI receptionist does on a real call, the rules that apply, a sample greeting and a pass/fail checklist to launch one safely.
WhatsApp Agents
WhatsApp AI Sales Agent for Automotive
Car buyers and service customers on WhatsApp get answers, test drives and service slots booked after the showroom closes.
Car buyers browse in the evening and message the dealership on WhatsApp long after the showroom has closed. WhatsApp AI Sales Agent for Automotive replies from your stock list, books test drives and service slots into your calendar and collects trade-in details for your team. It never quotes a valuation, and serious buyers go straight to a salesperson.
- Answers vehicle enquiries from your stock list after hours
- Books test drives and service visits inside the chat
- Collects trade-in details for your team to appraise
$3,500
20–30 working days
Optional maintenance $249/mo
What it is
WhatsApp AI Sales Agent for Automotive keeps a dealership selling on WhatsApp outside showroom hours. It answers vehicle enquiries from your stock list, books test drives and service appointments into your calendar, collects trade-in details for your team to appraise, and follows up leads who went quiet with approved templates.
Why businesses buy it
Dealerships pay for every lead that reaches them, then lose many after hours when nobody replies. A buyer who hears back the next afternoon may already have visited another showroom. This edition answers on WhatsApp straight away from your stock list, books the test drive and gathers trade-in details, so your sales team starts the morning with booked appointments. Prices and valuations stay with your staff. The Scope Card fixes the number, the flows, the templates, the connected systems and the forty test conversations before you buy, so the dealership knows what it will and will not say.
Problems this solves
Vehicle enquiries sent at night go cold before the showroom opens
The agent answers vehicle enquiries on WhatsApp from your stock list, outside showroom hours. Buyers get an answer while they are still browsing. Answers stay accurate because they come from your current stock.
Test-drive and service requests by message never get a time
Test drives and service appointments are booked into your calendar within the chat. The customer leaves with a confirmed slot, and your team sees it on the calendar.
Trade-in conversations start without the details appraisers need
The agent collects trade-in details such as make, model and mileage for your team to appraise. It never values the vehicle itself. Your appraiser starts with what they need.
Leads who went quiet are never chased
Approved templates follow up with leads who stopped replying. Up to five templates are submitted for Meta approval, so follow-up stays within WhatsApp's rules. Interested buyers are passed to sales.
A good fit if
Vehicle enquiries arrive on WhatsApp in the evening and at weekends, and by morning the buyer has messaged another dealer.
Sales staff spend time booking test drives by message instead of meeting buyers on the forecourt.
Service customers want to book a slot without waiting for the service desk to answer the phone.
You keep leads in a dealer management system or CRM and appointments in a shared calendar.
Not the right fit if
Most of your missed leads are phone calls, not messages. See AI Voice Receptionist for Automotive.
Most WhatsApp traffic is existing owners with service questions or problems. See WhatsApp AI Support Agent for Automotive.
You want quiet leads chased across channels using the history of earlier conversations. See AI Follow-Up Engine for Automotive.
You want buyers engaged across chat and email and booked into appointments. See AI Appointment Setter for Automotive.
How it works
- A buyer messages your dealership's WhatsApp Business number about a vehicle, or a service customer asks for a slot, and the reply comes at once.
- For buyers, the agent answers from your stock list, up to 500 vehicles, covering only the specifications and prices you supply.
- Interested buyers choose a test-drive time, which is booked into the sales calendar and logged in your dealer management system or CRM.
- Trade-in questions are met by collecting the make, model, age and mileage, then passing those details to your team for appraisal; the agent never values a car.
- Service customers are offered slots from the service calendar and booked within the rules you set.
- Buyers who go quiet receive a Meta-approved follow-up template, and anyone who asks for a person is handed to the sales or service team.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your WhatsApp Business Platform account and a verified Meta Business account, or help to set them up.
- The dealership number the agent will answer.
- Your stock list or feed, service menu and the booking rules for test drives and service slots.
- Access to your dealer management system or CRM and calendar, shared securely during intake rather than by email.
- Approved wording for follow-up templates, and the trade-in details your team needs.
- Who takes sales and service handoffs, and one decision-maker.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified; stock list and booking rules confirmed.
Weeks 1–2
Test-drive, service and trade-in flows built.
Week 3
DMS or CRM and calendar connected; templates to Meta.
Weeks 3–4
40 test conversations across buyer and service scenarios.
Week 4
Two rounds of changes from sales and service managers.
Go-live
Live on the dealership number; handoff recorded.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $3,500 |
| Express | 15–25 working days | $4,100 |
| Rush | 10–20 working days | $4,750 |
What you receive at handover
- The Automotive WhatsApp sales agent, live on your WhatsApp Business number
- The Automotive intent library and workflow templates, across up to five conversation flows
- Up to five follow-up message templates submitted for Meta approval
- Connection to up to two agreed systems, such as your stock list and booking calendar
- A test report from 40 end-to-end dealership test conversations
- An admin guide, recorded 60-minute handoff session and 30 days of post-launch support
Expected benefits and how to measure them
- Evening and weekend enquiries can be answered while buyers are keen.
- Test drives can be booked without waiting for the showroom to open.
- Quiet leads can be followed up consistently.
- Out-of-hours enquiries answered
- Count WhatsApp enquiries answered outside showroom hours, before and after launch.
- Test drives from WhatsApp
- Track test drives booked through the agent in your calendar each month.
- Re-engaged leads
- Count quiet leads who reply after a follow-up template, from the chat log.
Before you start: Export a month of WhatsApp enquiries with send times and replies. Note how many led to a test drive.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is a one-off payment. Running costs are billed to your own accounts: WhatsApp conversation fees charged by Meta, and roughly $30 to $150 a month for AI usage and hosting. Dealer management, CRM and telephony costs are unchanged.
Test conversations during the build also bill to the dealership's accounts.
Ask about running costsCustom requirements
Several dealerships on separate numbers, a stock list above 500 vehicles, a third connected system or a second language sits outside this Scope Card. Raise it in a checkout note and a written Change Quote follows.
Request a custom versionKeep it running
After launch, monthly maintenance keeps WhatsApp AI Sales Agent for Automotive accurate as your business changes. We recommend it for this build: monitoring, fixes and monthly hours for small changes. Maintenance starts after the post-launch support period, bills monthly and can be cancelled any month. Unused hours do not roll over.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A dealer chat tool charges monthly per rooftop | An out-of-hours lead service charges per lead | Ours is one fixed price, shown on this page before you buy |
| Bookings | A chat tool takes a message for staff to call back | A lead service passes contact details on | Ours books test drives and service slots in the chat |
| Trade-ins | A generic bot may quote values it cannot stand behind | Depends on the operator | Ours collects details for your team to appraise |
| Delivery | A tool goes live fast but needs every flow built | Usually weeks of setup and scripting | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can WhatsApp AI Sales Agent for Automotive book test drives?
Yes. A buyer picks a time from your sales calendar inside the chat, the test drive is booked within your rules, and the lead is logged in your dealer management system or CRM. A second calendar system, if sales and service use different ones, is available through the Additional Calendar Integration add-on.
Will it give a trade-in valuation?
No. It collects the make, model, age, mileage and any details your team asks for, then passes them on for a person to appraise. The agent never quotes a value. That keeps trade-in offers with staff who can inspect the vehicle and stand behind the number.
How does it know which cars are in stock?
From the stock list or feed you supply, up to 500 vehicles, which the agent uses as its only source for specifications and prices. It does not invent a model or a figure. Keeping that list current matters, and updating stock rules fits inside the monthly change hours of maintenance.
How much does the automotive WhatsApp sales agent cost, and how quickly?
Each delivery speed has a fixed price and timeline, both shown in the price and delivery panel on this page. The scope is the same whichever you choose: one WhatsApp number, two connected systems such as your DMS and sales calendar, five flows, five templates, forty test conversations, two rounds of changes and thirty days of support.
Can service customers book through the same number?
Yes. Service booking is part of the Automotive template, so the agent recognizes a service request, offers slots from the service calendar and books within your rules, such as job length and lead time. If sales and service use different calendar systems, the Additional Calendar Integration add-on connects the second one. Bookings are logged like any other lead.
What does a dealership pay to run it each month?
Meta charges WhatsApp conversation fees, and AI usage and hosting run roughly $30 to $150 a month, both paid from the dealership's own accounts. We charge nothing per lead or booking. Optional monthly maintenance covers ongoing changes to flows and stock rules.
Guides on this topic
All guides Keep selling after the showroom lights go off.
Order WhatsApp AI Sales Agent for Automotive today and it goes live on a fixed delivery date. The scope above is exactly what you get, in writing, before you pay.
Works well with
WhatsApp Agents
WhatsApp AI Support Agent
Resolves customer questions on WhatsApp with human handoff.
Inbound
AI Voice Receptionist
Answers calls, handles common questions, takes messages and transfers callers.
Outreach
AI Follow-Up Engine
Follows up with leads who went quiet using context from past conversations.