Discovery & Planning
AI Feedback Synthesis
Groups product feedback from every channel into ranked themes.
Web Intelligence
AI Web Research Agent
Open-web research on the topics, competitors or markets you name, delivered as a cited brief on a set schedule.
Keeping up with competitors, markets and industry news by hand means hours of searching and a pile of open tabs. This agent researches the topics, competitors and markets you name across the open web, then sends a cited brief daily or weekly. Every claim links to its source so you can check it, and alerts arrive when something important shifts between briefs.
- Cited briefs on the topics and competitors you name
- Every finding linked to the public page it came from
- Change alerts between briefs for time-sensitive news
$3,400
20–30 working days
Optional maintenance $249/mo
What it is
AI Web Research Agent researches the topics, competitors or markets you name across the open web, then returns a cited brief linking back to every source. It checks tracked sources on a schedule and sends an alert when something worth knowing shifts.
Why businesses buy it
Research done in spare moments is patchy. A competitor's launch is spotted late, a market shift is missed, and claims get repeated without anyone checking the source. The agent turns that into a steady routine: the same questions asked on schedule, answered with links you can verify, delivered where your team already reads. Strategy, sales and marketing get one shared view of the outside world. The Scope Card sets the tracked sources, brief and alerts before you order, so the scope is clear from the start.
Problems this solves
Researching a new topic pulls someone away from their real job
Name the topics, competitors or markets you care about. The agent researches them across the open web and returns a cited brief, so your team starts from a summary.
Research findings arrive without sources, so nobody knows what to trust
Every point in the brief links back to the page it came from. Your team can open the source and check a claim for themselves before acting on it.
Important changes on sources you follow get noticed weeks late
The agent checks up to twenty-five tracked sources on a schedule. When something worth knowing shifts, it sends a change alert to email, Slack or Notion.
Research lives in personal bookmarks instead of a shared place
Briefs arrive daily or weekly in one shared channel, such as a Notion page or Slack channel. Everyone works from the same findings rather than private notes and open tabs.
A good fit if
Your strategy, marketing, sales or procurement team spends real hours each week manually checking competitor sites, industry news or specific sources for changes.
You want research questions answered with cited sources, so a claim in the brief can be traced back to where it came from rather than taken on faith.
You can name the sources, competitors or topics to track, up to 25, and the specific questions the brief should answer.
You want a recurring brief, daily or weekly, delivered to email, Slack or Notion, plus an alert when a tracked source changes something material.
Not the right fit if
Your research subject is customer feedback already sitting in your own support tools, not the open web. See AI Feedback Synthesis.
Your research subject is interview transcripts or session recordings, not public web sources. See AI User Research Synthesis.
You need the findings turned into a drafted internal document, not a standalone research brief. See AI PRD Generator.
You need more than 25 tracked sources or more than one recurring brief. Add a note at checkout for a written Change Quote, or use our Custom AI inquiry form.
How it works
- You name what to track. Up to 25 sources, competitors or topics, along with the specific questions the brief needs to answer, such as pricing changes or new feature launches.
- The open web is searched on your schedule. Public sources relevant to your tracked list are checked daily or weekly, whichever cadence you set during intake.
- Findings are written up with citations. Every claim in the brief links back to the page it came from, so you can verify anything before repeating it externally.
- The brief is delivered where your team reads it. Email, Slack or Notion, formatted as a recurring digest rather than a raw list of links to sort through.
- Material changes trigger an alert. Up to five alerts flag something significant, such as a tracked competitor changing pricing, outside the normal brief schedule.
- Two trial report cycles are reviewed with you before rollout. So you can confirm the brief is answering the right questions before it becomes part of your routine.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- The sources, competitors or topics you want tracked, up to 25 to start with.
- The specific questions each brief needs to answer, so research stays focused rather than generic.
- Access to the delivery channel the brief should go to, such as email, Slack or Notion.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- Your business information (company basics, hours and brand voice), shared during intake.
- One decision-maker who can sign off on the finished setup.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified, tracked sources and brief questions confirmed.
Weeks 1–2
Research and citation logic are built around your tracked list.
Week 3
The delivery channel is connected and the brief schedule is set.
Weeks 3–4
Two trial report cycles run and are reviewed with you.
Week 4
Your feedback is applied across two rounds of changes.
Go-live
Live, recorded handoff session, 30 days of support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $3,400 |
| Express | 15–25 working days | $4,000 |
| Rush | 10–20 working days | $4,600 |
What you receive at handover
- AI Web Research Agent deployed in your environment
- Your list of up to twenty-five tracked sources, competitors or topics set up
- One recurring brief, daily or weekly, plus change alerts on email, Slack or Notion
- A test report from two trial report cycles reviewed with you
- An admin guide and a recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can give your team a researched starting point without hours of searching.
- Helps decisions rest on sources people can check.
- Makes it easier to keep up with change without daily manual checks.
- Hours spent on desk research
- Ask the people who research to log weekly hours for a month before launch. Repeat for a month after.
- Alerts that led to action
- Each month, count alerts that resulted in a task, decision or message. Watch the trend over the first quarter.
- Reader rating of each brief
- Readers score each brief on a simple scale in a shared sheet. Track the scores across the first few months.
Before you start: Log weekly research hours for a month before work starts. List the sources people currently check by hand.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running it costs roughly $20 to $120 a month in AI usage plus web data or search API costs, depending on how many sources you track and how often the brief runs.
AI usage during the build and testing is also billed to your accounts, so you keep ownership of every provider relationship. Nothing runs through us.
Ask about running costsCustom requirements
If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
For this build we recommend monthly maintenance, which includes a monthly allowance of change hours for things such as adding tracked sources or adjusting the brief questions. Maintenance starts after the 30 days of support that come with the build, bills monthly, and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A web monitoring tool charges a monthly fee per tracked source | A research firm quotes per report or retainer | Ours is one fixed price, shown on this page before you buy |
| Scope | A monitoring tool is a blank dashboard you configure yourself | A research firm agrees scope for each engagement | Ours is written on the Scope Card before purchase |
| Delivery | A monitoring tool is live once someone sets up every tracker | A research firm engagement usually takes several weeks | Ours has a fixed delivery time shown before you buy, with faster options |
| Sourcing | A monitoring tool often surfaces raw mentions with no synthesis | A research firm's sourcing depends on who wrote the report | Ours writes findings with a citation back to every source |
| Alerts | A monitoring tool alerts on keyword matches, not real significance | A research firm delivers on the schedule it was retained for | Ours alerts when a tracked source changes something material |
Questions about this product
How much does AI Web Research Agent cost?
The build price for each delivery speed is shown in the panel on this page. It covers research and citation logic built around up to 25 tracked sources, two trial report cycles reviewed with you, one recurring brief with change alerts, and two rounds of changes. The Scope Card lists those limits before you order.
Are the claims in the research brief cited?
Yes. Every finding links back to the public page it came from, so you can verify a claim before repeating it externally, whether that is a competitor's pricing page, an industry report or a news article. Nothing in the brief is presented without a source you can check yourself.
How long does AI Web Research Agent take to launch?
Delivery time for each speed is in the panel on this page. The clock starts once your intake is submitted, including your list of tracked sources, competitors or topics, the questions the brief should answer, and access to your delivery channel. A clear question list matters most, because it shapes what the agent looks for.
How many competitors or topics can it track?
Up to 25 sources, competitors or topics in the base build, checked on the schedule you set, daily or weekly. Tracking more than 25, or running more than one recurring brief with a different question set, is scoped and quoted separately as an add-on rather than included in the base build.
Does it only research the open web, or my internal data too?
Only the open web and any public sources you name. It does not read your internal systems, support tickets or customer data, which is why it connects to up to two systems at most, typically just the delivery channel and an optional source list stored in a sheet or Notion.
What triggers a change alert instead of waiting for the next brief?
A material change on a tracked source, such as a competitor updating pricing or launching a new feature, based on the thresholds you set during intake. Up to five alerts are included, delivered outside the normal brief schedule so time-sensitive changes do not wait for the next scheduled digest.
What does running the Web Research Agent cost each month?
Roughly $20 to $120 a month in AI usage plus web data or search API costs, paid directly in your own accounts, scaling with how many sources you track and how often the brief runs. We do not add a markup on top, so the running cost reflects your actual tracked list.
Can I change what it tracks after launch?
Yes. Adding or swapping a source, or adjusting the brief questions, fits inside the monthly change hours that come with maintenance. Expanding past 25 tracked sources, or adding a second recurring brief, is scoped and quoted separately as an add-on rather than folded into monthly hours, so you approve the cost first.
Stop checking competitor sites by hand every week.
Order AI Web Research Agent and your first cited brief is ready on a fixed delivery date. The scope above is what you get, in writing, before you pay.
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