Customer Support and Voice AI
AI receptionist for small business: calls, bookings and handoffs
What an AI receptionist does on a real call, the rules that apply, a sample greeting and a pass/fail checklist to launch one safely.
Inbound
AI Voice Booking Agent for Automotive
Test drives and service appointments booked by phone, including the evening and weekend calls the showroom used to miss.
Car buyers call in the evening and on Sundays, and if nobody answers they book a test drive with another dealer. This agent answers your sales and service lines, books test drives and service slots into your DMS, CRM or calendar, records the vehicle and captures trade-in details for your team to value. Bookings can also be moved or cancelled on the call.
- Books test drives and service slots outside showroom hours
- Captures trade-in details for your team to value in person
- Moves or cancels bookings without tying up service advisers
$6,900
20–30 working days
Optional maintenance $345/mo
What it is
AI Voice Booking Agent for Automotive answers your sales and service lines and books what callers ask for: a test drive on a sales calendar or a service slot in the workshop schedule. It records the vehicle, notes trade-in details for your team to value, and moves or cancels bookings.
Why businesses buy it
A buyer who cannot reach the showroom after hours rarely waits until morning. Service customers on hold while advisers handle the counter do the same. Each unanswered call is a test drive or a workshop slot lost to another dealer. This agent books both, around the clock, into the systems your team already uses, and never quotes a trade-in figure that an appraiser would have to walk back. The Scope Card spells out the flows, systems and testing before you order, so the dealership knows exactly what it is getting.
Problems this solves
Service booking calls ring out before the workshop opens
The agent answers your service line at any hour and books an open slot in the workshop schedule. It records the vehicle details, so service advisers start the day with a clear list.
Evening test drive requests wait until the showroom reopens
Callers can book a test drive straight onto your sales calendar, even after closing. The automotive call flow template captures the vehicle they want, so the salesperson knows what to prepare.
Trade-in details get lost between the phone call and the appraiser
When a caller mentions a trade-in, the agent notes the details for your team to value. It never quotes a figure, so pricing decisions stay with your staff.
Customers moving a service slot tie up the workshop phone
The agent moves or cancels existing bookings in the connected calendar during the call. Anything outside its flows, such as a complaint, goes to a person through live transfer.
A good fit if
Buyers call about a car after the showroom closes, and by morning they have booked a test drive somewhere else.
Service customers ring to book or move an appointment while your service advisers are busy at the counter.
Your appointments live in a dealer management system, a CRM or a calendar the agent can read and write.
You want trade-in callers captured with their details and vehicle, then valued by a person rather than quoted on the phone.
Not the right fit if
You want a phone line that also answers stock, finance and opening-hours questions. AI Voice Receptionist for Automotive, is the broader build.
You need web and portal leads called back quickly after they enquire. See AI Voice Follow-Up for Automotive.
Your leads mostly arrive by chat and email, and you want them booked from there. See AI Appointment Setter for Automotive.
Customers also want to book through WhatsApp. Add the WhatsApp Channel Add-on, bought with this product.
How it works
- The agent works out which line the caller needs. Sales and service callers follow different flows, built from the Automotive template, so a test drive never lands in the workshop diary.
- Test drives go on the sales calendar. The agent takes the model the caller is interested in, offers open times with the sales team, and books the slot with the caller's name and number.
- Service bookings use your workshop rules. It asks for the vehicle, the work needed and a preferred day, then books a slot of the length you set for that job type.
- Trade-in questions are captured, not priced. Make, model, year and mileage are noted on the booking for a sales person to value, because the agent never quotes a figure.
- Bookings can be moved or cancelled. The caller is matched to their existing appointment, the change is applied, and the freed slot is open again.
- Your team sees each call the next morning. The transcript, summary and outcome are logged against the customer in your DMS or CRM.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- A telephony account in the dealership's name, such as Twilio, Vonage or Exotel, with the number to use, forward or port.
- Access to your dealer management system or CRM, and to the calendars for sales and service.
- Service job types with their slot lengths, plus how long a test drive slot should be.
- Which sales staff take test drives and when, and what details to capture for a trade-in.
- Transfer numbers for sales, service and the manager on duty.
- Your preferred voice and language, and the call-recording disclosure.
- Admin access and API keys for the connected systems, never sent by email.
- One person who can approve the booking rules.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified, sales and service booking rules agreed.
Weeks 1–2
Test-drive, service and trade-in flows built from the Automotive template.
Week 3
DMS or CRM and calendars connected, bookings written to test records.
Weeks 3–4
Fifty test calls with transcripts across sales and service.
Week 4
Your review and two rounds of changes.
Go-live
Live, recorded handoff with sales and service leads, support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $6,900 |
| Express | 15–25 working days | $7,950 |
| Rush | 10–20 working days | $8,950 |
What you receive at handover
- The automotive voice booking agent, configured and live on one phone number
- The automotive booking intent library and call flow templates, set up as up to five call flows with live transfer
- Connection to up to two agreed systems, such as your workshop calendar and CRM
- A test report from automotive scenarios, with transcripts of 50 test calls
- An admin guide and the recording of your 60-minute handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Calls outside showroom hours can still end with a booked test drive or service slot.
- Service advisers can spend less of each morning returning voicemails.
- Trade-in leads reach your appraisers with the key details already written down.
- Out-of-hours bookings
- Count bookings created outside showroom hours in your calendar. Compare the four weeks before launch with the four weeks after.
- Missed calls on the booking line
- Take missed-call totals from your phone system report for the same two four-week windows.
- Morning callback list
- Ask service advisers to log how many voicemails they return each morning, before and after go-live.
Before you start: Export four weeks of call logs for the booking line, with missed calls by hour. Note how many test drives and service slots are booked each week.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is one price. Running costs are call minutes in your own accounts, roughly $0.13 to $0.31 per minute all in for the voice platform, AI model and telephony, plus number rental. After-hours calls cost the same per minute as daytime ones.
AI usage during build and testing is billed to the dealership's accounts as well.
Ask about running costsCustom requirements
Several rooftops, separate brands, or a third connected system are outside the Scope Card. Add a note at checkout for a written Change Quote, and that work only begins once you accept it.
Request a custom versionKeep it running
Monthly maintenance covers monitoring, fixes, updates and change hours for new service job types, staff rota changes or a model launch. It starts after the 30 days of support.
$345/mo (5% of the build price a month, includes 3 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A dealership call service bills monthly, often per lead | A custom build is quoted after discovery | Ours is one fixed price, shown on this page before you buy |
| After hours | Often a message for the morning | Depends on what was agreed | Ours books the test drive or service slot that evening |
| Trade-ins | An operator may guess or defer | Depends on the brief | Ours captures the vehicle details and leaves valuation to your team |
| Delivery | Days to brief operators | Usually several weeks | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can AI Voice Booking Agent for Automotive book test drives and service in one line?
Yes. Sales and service are separate call flows inside the same number, each with its own calendar and rules. The agent asks what the caller needs first, then follows the right flow. Most dealerships use two or three of the five flows this way, leaving room for a cancellation or reschedule flow.
Will the agent tell a caller what their trade-in is worth?
No. It collects the details your team needs, such as make, model, year, mileage and condition, and attaches them to the booking. A sales person does the valuation. That keeps a figure from being promised on the phone that your appraiser would later have to walk back in person.
Does it know whether a particular car is still in stock?
Not on its own. The agent books the test drive and records the vehicle the caller named, and your sales team confirms availability before the visit. If you want stock questions answered on calls, that needs your inventory connected, which usually means the broader receptionist build or a Change Quote.
Which systems can the dealership booking agent write to?
A dealer management system or CRM with API access, and a calendar, as your two connected systems. Bookings, call summaries and trade-in notes land against the customer record. If your DMS limits API access, we check that during intake, and you can talk to an expert before ordering if unsure.
How quickly can a dealership have the line booking appointments?
The delivery panel on this page shows the timeline for each speed. System access, appointment types and the sales and service calendars are due within 72 hours of the order, and late items push the date back. We then run fifty test calls across test drives, service bookings and trade-in enquiries, with two rounds of changes before customers call.
What do evening and weekend calls cost to answer?
The same as any other call: roughly $0.13 to $0.31 per minute all in, plus number rental, paid in your own accounts. There is no after-hours premium and no per-lead fee from us. Monthly maintenance is optional. It covers monitoring, fixes and change hours for new service job types, staff rota changes or a model launch.
Guides on this topic
All guides Book the test drive tonight, not tomorrow.
Order AI Voice Booking Agent for Automotive and on a fixed delivery date sales and service calls are booked into your own systems, with trade-in details waiting for your team.
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