Outreach
AI Meeting Booking Agent
Converts interested replies into booked meetings on reps' calendars.
Lead Generation
AI Lead Qualification Agent for Automotive
Vehicle enquiries that arrive after the showroom closes are qualified, scored and waiting for your sales team next morning.
Car buyers enquire at night and at weekends, and the first dealer to reply often gets the test drive. This agent answers vehicle and service enquiries the moment they arrive, asks which car, new or used, budget, trade-in and timing, and separates buyers from service customers. Each lead is scored in your dealer system or CRM, ready for your sales team.
- Overnight and weekend enquiries qualified as they arrive
- Buyers and service customers sent to the right desk
- Trade-in, budget and timing captured before a call
$4,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Lead Qualification Agent for Automotive answers vehicle and service enquiries the moment they arrive, asks which car, new or used, budget, trade-in and timing, separates buyers from service customers, and scores each lead in your dealer system or CRM. Out-of-hours enquiries are qualified in the same conversation.
Why businesses buy it
In automotive retail, response speed wins test drives, and test drives win sales. Yet enquiries pile up when the showroom closes, and sales executives lose time on cars already sold or buyers months away. This agent replies instantly, gathers the details your team needs and scores every lead, so your executives start each morning with the hottest buyers. Service customers reach the service desk without delay. The channel, systems and qualifying questions are written on the Scope Card before you order.
Problems this solves
Vehicle enquiries arriving after the showroom closes go cold
The agent answers vehicle and service enquiries the moment they arrive, including out of hours. Each enquiry is qualified in the same conversation, ready for your team next morning.
Service customers end up in the sales team's queue
It separates buyers from service customers at the start. Sales leads go to sales and service requests go to service, through your dealer system or CRM.
Salespeople call back without knowing the car, budget or trade-in
The agent asks which car, new or used, budget, trade-in and timing. The answers and a score are written to your dealer system or CRM before anyone calls back.
A good fit if
Enquiries from your website and listings pile up overnight and at weekends, and the quickest dealer to reply often gets the test drive.
Sales executives lose time on enquiries about vehicles already sold, or from people months away from buying.
Service customers and car buyers write in through the same form, and you want each sent to the right desk.
Your dealer management system or CRM is where sales staff pick up leads, and a calendar holds test-drive slots.
Not the right fit if
Most of your enquiries come by phone and you want the calls answered, not just web leads scored. See AI Voice Receptionist for Automotive.
Buyers who took a test drive and went quiet need chasing. See AI Follow-Up Engine for Automotive.
You mainly want test drives and service visits booked, with little qualifying. See AI Appointment Setter for Automotive.
Buyers message you on WhatsApp and you want the sales conversation run there. See WhatsApp AI Sales Agent for Automotive.
How it works
- A listing enquiry, website form or chat message starts a conversation on the one channel you choose, even when the showroom is closed.
- It works out whether the person is buying or needs the workshop, and sends service customers down the service path your template defines.
- For buyers it asks about the vehicle they want, new or used, budget, how soon they plan to buy, and whether they have a car to trade in.
- Trade-in details such as make, model and mileage are recorded for your appraiser; the agent does not value the car or quote a figure.
- When the calendar is connected, a buyer who meets your bar can be offered a test-drive slot inside the rules you set.
- The score, the answers and its reasoning go into your dealer system or CRM, ready for the sales executive who owns that lead.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your dealer management system or CRM, with test records if available.
- What makes a hot lead for you, for example timeframe, budget band or finance interest.
- Your sales playbook or a set of sample replies, plus test-drive rules such as slot length and required documents.
- Ten real enquiries from past weeks, covering both buyers and service customers.
- The sales manager who reviews borderline leads, and who receives service enquiries.
- Calendar access for test-drive slots, shared securely and never by email.
- One decision-maker who approves the finished setup.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified; hot-lead criteria and test-drive rules agreed.
Weeks 1–2
Automotive template, buyer and service paths, and scoring built.
Week 3
Dealer system or CRM and calendar connected.
Weeks 3–4
Fifty scenarios tested, from trade-in questions to service bookings.
Week 4
Your review and two rounds of changes.
Go-live
Live, recorded handoff session for your sales team, support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $4,900 |
| Express | 15–25 working days | $5,750 |
| Rush | 10–20 working days | $6,600 |
What you receive at handover
- The AI Lead Qualification Agent for Automotive, answering enquiries in your agreed channel
- An Automotive intent library and workflow templates for sales and service enquiries
- Connections to up to two agreed systems, such as your dealer management system and CRM
- A test report built on dealership scenarios
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can keep out-of-hours enquiries warm until the showroom opens
- Helps salespeople call back already knowing what the buyer wants
- Makes sure service requests reach the service desk
- Out-of-hours enquiries followed up next day
- Filter enquiries by arrival time in your CRM and check next-day contact, before and after launch.
- Enquiries that book a test drive or visit
- Compare appointments booked from enquiries for the month before launch and the month after.
- Misrouted service enquiries
- Ask sales and service managers to tally enquiries that reached the wrong team for a few weeks before and after.
Before you start: Record how many enquiries arrive out of hours and how quickly they are answered. Note last month's test drives booked from online enquiries.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is paid for once. To run it, expect roughly $50 to $250 a month in AI model usage and hosting, charged to your own accounts, plus your existing dealer system or CRM subscription.
AI usage during building and testing is charged to your accounts too, so the dealership owns every provider relationship.
Ask about running costsCustom requirements
If you run several sites with different stock and sales teams, add the Multi-Location Setup add-on. For anything else beyond the Scope Card, such as a third connected system, add a note at checkout for a written Change Quote. Larger or bespoke projects go through the Custom AI request form.
Request a custom versionKeep it running
We recommend monthly maintenance for this edition: monitoring, fixes and monthly hours for changes, such as new model launches, revised finance questions or changed opening hours. Maintenance starts after the 30 days of support and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A dealer chat service usually bills monthly, sometimes per lead | A dealer marketing agency quotes a retainer | Ours is one fixed price, shown before you buy |
| Out of hours | Often takes a message for the morning | Depends on the cover agreed | Ours qualifies the lead in the same conversation |
| Sales or service | Every enquiry lands in one inbox | Depends on what was built | Ours separates buyers from service customers on the first reply |
| Delivery | Days, with a generic script | Usually several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Does AI Lead Qualification Agent for Automotive value trade-ins?
No. It records the trade-in details your appraiser needs, such as make, model, year and mileage, and adds them to the lead. Valuing the vehicle and making an offer stay with your team, so a buyer never receives a figure the dealership has not approved.
Can the automotive edition book test drives?
Yes, when your calendar is one of the two connected systems. Buyers who meet your criteria can be offered a slot inside the rules you set, such as slot length and which vehicles are available to drive. Without a calendar connected, the agent hands the request to sales with the buyer's preferred times.
How does the automotive agent treat service enquiries?
It identifies them from the first message and sends them down a separate service path from your Automotive template, collecting details such as the vehicle and the work needed. Those enquiries go to your service desk rather than being scored as sales leads, so buyers and workshop customers never end up in the same queue.
What is included in every Automotive lead qualification build?
Every build includes the Automotive workflow template, 50 documented test scenarios, two rounds of changes and 30 days of support after launch. Standard, express and rush delivery times are shown in the delivery panel before you buy, so you can launch ahead of a busy sales month.
Can it work across several dealership sites?
Yes, with the Multi-Location Setup add-on, which configures the build for several locations or branches. That lets each site keep its own stock rules, opening hours and sales team routing. A single site is covered by the standard build, so you only add multiple locations if you have them.
What will running the automotive lead agent cost each month?
Roughly $50 to $250 a month in AI model usage and hosting, billed to your own accounts, plus your dealer system or CRM plan. There is no charge per lead or per test drive. Monthly maintenance is optional, and we recommend it for model launches and stock changes.
Be the dealer that replied first.
Order AI Lead Qualification Agent for Automotive and overnight and weekend enquiries are qualified, split from service requests and scored for your sales team by morning.
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