PR, Influencer & Reviews
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PR, Influencer & Reviews
AI Press Release Generator
A press release and matching media pitch drafted from your announcement notes, in your house style.
Every announcement deserves a clear release, but drafting one from scratch takes hours you rarely have before a launch. This build turns your announcement notes into a structured press release and a matching short media pitch, written in your house style and AP conventions. Both wait in your review queue, so nothing goes to a journalist until your team signs off.
- A structured press release drafted from your announcement notes
- A matching short pitch ready to send to journalists
- Every draft held for your review before it goes out
$1,500
20–30 working days
Optional maintenance $249/mo
What it is
AI Press Release Generator turns your announcement notes into a structured press release and a matching short media pitch, written to your house style and AP-style conventions, and queues both for your review before anything goes out. Your house style is applied to every draft.
Why businesses buy it
News loses value when the release is late, and a rushed release with a weak headline rarely gets picked up. Most teams start each one from a blank page, under deadline, with a different writer every time. This build gives every announcement the same strong structure, your house style and a pitch to go with it, so your team spends its time on the story rather than the format. The scope sets out the formats, review step and destination before you order.
Problems this solves
Announcements wait weeks for someone to write the release
It turns your announcement notes into a structured press release and a matching short media pitch. Your team edits a draft instead of waiting for a writer to free up.
Drafts ignore AP style and need heavy editing
Every draft follows AP-style conventions and your house style, learned from your brand profile and reference examples. Editing focuses on the story, not the formatting.
The media pitch tells a slightly different story from the release
The release and pitch are written together from the same notes. Journalists get a short pitch that matches the full release they click through to, with the same facts and quotes.
A release goes out before leadership has signed it off
Both drafts are queued for your review at one agreed destination before anything goes out. Nothing is sent to media until the right people on your side have approved it.
A good fit if
You have announcements, launches or milestones worth a press release but no one on the team who writes them regularly.
You want releases to follow a consistent structure and style every time, rather than starting from a blank page each announcement.
You already have brand guidelines, past releases or tone examples the generator can be shown as reference material.
You want a short pitch drafted alongside the release, sized for a journalist email rather than a full release pasted into a message.
Not the right fit if
You need the journalist list to send the release to, not the release itself. See AI PR Research, which matches journalists and outlets to your story angle.
You need ad copy or campaign creative, not a press release. See AI Ad Copy Generator or AI Ad Creative Brief.
You need the release sent to press contacts and the responses tracked. That level of managed outreach is a custom build; add a note at checkout for a Change Quote.
You issue releases in more than one language. This build covers one language; add a note at checkout and we quote a second.
How it works
- You supply the announcement. Your news, quotes, facts and any past releases you rate highly go into the brand-voice profile the generator drafts from.
- The release is structured to convention. Headline, dateline, lead paragraph, supporting detail, quotes and a boilerplate are written in order, following AP-style structure and your house tone.
- A matching pitch is drafted alongside it. A short email-length version highlighting the angle is generated for journalists who will never read a full release cold.
- Each draft is checked against your brand guidelines. Claims, tone and banned phrases are enforced before either document reaches the review queue.
- Drafts land in your review queue. Your named approver reads each release and pitch and marks it approved, rejected or needing changes before anything is sent.
- Approved documents are delivered to your destination, tagged by announcement, ready to send to your media list or distribute through your usual channel.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your brand guidelines and tone-of-voice examples, so releases read in your voice from the first draft.
- Ten to twenty past releases or reference examples you already rate highly, to anchor the structure.
- Access to the destination where finished releases should land, such as your CMS, drive or shared store.
- The announcement details, quotes and facts to start the first release.
- The name of the person who approves outputs, so the review queue always has an owner.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- Your business information (company basics, hours and brand voice), shared during intake.
- One decision-maker who can sign off on scope questions during the build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and the release structure and house style agreed.
Weeks 1–2
Prompt, guardrail and workflow configuration built around your brand profile.
Week 3
Connection to your chosen destination system configured and tested.
Weeks 3–4
25 sample releases and pitches generated and sent to you for review.
Week 4
Your review and two rounds of changes to structure and tone.
Go-live
Live, recorded handoff session, 30 days of support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $1,500 |
| Express | 15–25 working days | $1,800 |
| Rush | 10–20 working days | $2,100 |
What you receive at handover
- AI Press Release Generator set up in your environment and delivering drafts to your chosen destination
- Workflow, prompt and guardrail configuration, including your house style and reference examples
- One generation pipeline with up to three output formats, covering the release and media pitch
- A test report with the sample outputs you reviewed and approved
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can get announcements out while they are still news
- Helps releases look professional and consistent
- Makes approval simpler with release and pitch side by side
- Time from notes to approved release
- Log the date notes were ready and the date the release was approved, before and after launch.
- Editing rounds per release
- Count review rounds for each release in your document history, before and after launch.
- Pitch replies
- Compare journalist replies to pitches sent with releases before and after launch.
Before you start: For your last few announcements, record how long the release took, how many editing rounds it needed and replies received.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running the generator costs roughly $20 to $150 a month in AI model usage, billed directly in your own accounts, and the figure tracks how many releases and pitches you generate. A team issuing a release every month or two sits at the low end; a team announcing weekly sits higher.
AI usage during the build and testing is also billed to your accounts, so every provider relationship stays yours. Nothing runs through us.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes, model and platform updates, a monthly health report and a monthly allowance of change hours for changes such as an updated boilerplate, a new spokesperson quote style or an added release type. It starts after the post-launch support period, bills monthly and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A SaaS press-release template tool charges a flat monthly fee regardless of use | A PR agency writes releases as billable hours after a briefing call | Ours is one fixed price, shown on this page before you buy |
| Structure | A SaaS template is only as good as the person filling in the blanks | An agency's structure can vary by writer | Ours applies AP-style structure and your house tone every time |
| Pitch included | A SaaS tool usually stops at the release itself | An agency writes a separate pitch as extra billable work | Ours drafts a matching short pitch alongside every release |
| Review control | A SaaS tool has no built-in approval step before you send | An agency circulates drafts by email for sign-off | Ours queues every release and pitch for your named approver |
| Delivery | A SaaS tool is available immediately but needs template setup | An agency typically takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Does the AI Press Release Generator follow AP style?
Yes. Headline, dateline, lead paragraph, supporting detail, quotes and a boilerplate are structured to standard AP-style convention, then written in your house tone on top of that structure, so releases read as professionally formatted news from the first draft onward.
What does the AI Press Release Generator cost to run each month?
Roughly $20 to $150 in AI model usage, paid directly in your own account rather than billed through us. The figure depends on how many releases and pitches you generate each month; occasional announcements sit near the bottom of that range.
Does this build also find journalists to send the release to?
No, it drafts the release and pitch; finding the right outlets is a separate step. Pair it with AI PR Research, which matches journalists and publications to your story angle, so the finished release goes to people who actually cover your industry.
Is a short pitch generated alongside the full release?
Yes, a matching email-length pitch highlighting the angle is produced alongside every release, sized for a journalist who will never read a full release cold. Both documents are checked against your brand guidelines before either one reaches your review queue.
How fast can the AI Press Release Generator go live?
Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee if a launch is close. Sending a few past releases you liked and your house style notes early in intake keeps the build on schedule.
Will the release sound generic or clearly AI-written?
Not if the brand profile and reference releases are specific. The generator drafts only from the tone, facts and examples you approve, and the 25-sample test batch built during launch is where you catch anything that reads off-brand before it goes live.
Can I update the house style or boilerplate later?
Yes, through monthly maintenance. Updating the boilerplate, adjusting quote style, or adding a whole new release type all fit comfortably inside the monthly change hours, and take effect from the very next generation cycle onward. Maintenance also covers monitoring, fixes and a monthly health report. It starts after post-launch support and can be cancelled any month.
What happens if I need releases in a second language?
This build covers one language end to end, from the brand profile through to the generated release itself. A second language is available as an add-on, priced before the work starts, and it does not change your original delivery date.
Stop starting every announcement from a blank page.
Order the AI Press Release Generator and give every announcement a clear, ready-to-review release. Formats and review steps are agreed in writing before you pay.
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