PR, Influencer & Reviews

AI Influencer Outreach

Personalized creator outreach drafted, sent within your approval rules, and tracked through to a reply.

Creator outreach falls apart in personal inboxes: messages go out in different styles, follow-ups are forgotten and good replies sit unanswered. This build drafts a personalized message for each creator you name, in your brand voice, sends it within the approval rules you set, follows up when there is no reply and tracks every conversation through to a decision.

A personalized first message for every creator, in your voice
Follow-ups drafted automatically when a creator has not replied
Every reply tracked through to a clear yes or no

$3,900 20–30 working days Optional maintenance $249/mo

Choose delivery and add to cart Talk to an expert

A receipt slip, dial and sync-arrow charms layered in collage, suggesting messages sent and tracked to an outcome.

What it is

AI Influencer Outreach drafts personalized messages to the creators you name, sends them within the approval rules you set, and tracks replies and follow-ups through to a decision in your CRM or inbox. Messages outside your rules go to a person before anything is sent.

Why businesses buy it

The creators you want are busy, and generic pitches get ignored. Writing a personal message for each one, then remembering to follow up, is exactly the work that slips when a launch gets close. This build keeps outreach consistent and on time, routes anything unusual to a person, and gives you one clear record of who said yes. The scope lists the channels, approval rules and tracking destination before you order, so you know exactly what runs on its own and what waits for you.

Problems this solves

Creator outreach messages feel copy-pasted and get ignored

It drafts personalized messages to each creator you name, in your voice. Messages reference the creator's own work, which gives each one a better chance of being read.

Replies and follow-ups get lost across inboxes

Replies and follow-ups are tracked through to a decision in your CRM or inbox, using up to two connected systems. Nobody has to remember who was chased and when.

Someone offers a creator terms the business never agreed

Messages are sent only within the approval rules you set. Anything outside those rules, such as an unusual fee or request, goes to a person on your team before it is sent.

Scope card SKU UPM-C0073

AI Influencer Outreach

Everything this build includes, written down before you pay. Choose a delivery speed and any add-ons, then add it to your cart.

$3,900 one-time build price

1. Choose your delivery speed

Standard 20–30 working days $3,900 Express 15–25 working days $4,600 Rush 10–20 working days $5,250

Delivery times are in working days (Monday to Friday) and start once your intake is complete. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.

What is included

Channel: 1 channel
Integrations: Up to 2 systems with read and write access
Knowledge: Up to 100 documents
Workflows: Up to 6 workflows with your approval rules
Languages: 1
Testing: 50 documented test scenarios
Revisions: 2 rounds
Handoff: 1 × 60-min handoff session (recorded)
Support: 30 days after launch

A good fit if

You already have, or can build, a list of creators to contact and want the outreach and follow-up actually sent, not just drafted for you to copy.

You want every message personalized to the creator's content and audience, not a template with a name swapped in.

You have approval rules you want enforced, such as a spend limit that always needs a person's sign-off before it is offered.

You want replies tracked and logged automatically, so no creator conversation gets lost in someone's personal inbox.

Not the right fit if

You do not have a shortlist yet and need creators found and vetted first. See AI Influencer Research, which is scoped specifically to find and vet candidates before outreach starts.

You want a one-off list to message yourself by hand, not an ongoing outreach workflow with tracking and follow-ups. See AI Influencer Research, on its own.

You need journalists contacted for press coverage rather than creators for sponsored content. See AI PR Research, to find the right journalists first.

You need more than two systems connected with write access, such as three separate CRMs. That level of integration is a custom build; add a note at checkout for a Change Quote.

How it works

You set the rules. Your outreach playbook, approval limits, message tone and the creators or lists to contact are agreed at intake, along with sample messages you rate highly.
Messages are drafted per creator. Each outreach note references the creator's actual content and audience, not a generic pitch, drawing only on the playbook and examples you approved.
Sends happen inside your approval rules. Anything within your set limits goes out on schedule; anything outside them, such as a rate above your ceiling is routed to your named approver first.
Replies are read and triaged. Interested, not interested, needs a person, and out-of-office responses are each handled differently, with a genuine reply always routed to a person.
Follow-ups continue automatically within limits. A non-response gets a polite follow-up on the schedule you set, without a person needing to track who has gone quiet.
Everything is logged in your CRM or inbox. Every message, reply and outcome is written down, so a creator relationship is never only in one person's head.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

Admin or API access to the connected systems, ideally with sandbox or test records available for the build phase.
Your outreach playbook, including qualification criteria, approval limits and how you like to be introduced to a creator.
Ten real sample conversations or emails, so the tone matches how your team actually writes.
The name of the approver for actions that need a person, such as a rate above your set limit.
Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
Your business information (company basics, hours and brand voice), shared during intake.
One decision-maker who can sign off on scope questions during the build.
An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.

The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Intake verified and the outreach playbook and approval rules agreed.

Weeks 1–2 Workflow, prompt and guardrail configuration built around your playbook and sample messages.

Week 3 Connection to your CRM or inbox and any second system configured and tested.

Weeks 3–4 50 documented test scenarios run and the results sent to you.

Week 4 Your review and two rounds of changes to messaging and approval rules.

Go-live Live, recorded handoff session, 30 days of support starts.

Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
Option	Delivery time	Price
Standard	20–30 working days	$3,900
Express	15–25 working days	$4,600
Rush	10–20 working days	$5,250

What you receive at handover

AI Influencer Outreach configured in your environment and connected to your CRM or inbox
Workflow, prompt and guardrail configuration, including your approval rules for outreach
Connections to the agreed systems with read and write access
A test report covering the documented test scenarios
An admin guide and recorded handoff session
30 days of post-launch support

Expected benefits and how to measure them

Can help more creators reply to your first message
Helps every conversation reach a clear yes or no
Makes sure outreach stays within agreed terms

Reply rate: Compare replies per outreach message in your CRM or inbox for campaigns before and after launch.
Time to decision: Measure days from first message to yes or no for each creator, before and after launch.
Missed follow-ups: Count conversations that stalled without a follow-up in a sample of past outreach versus new outreach.

Before you start: Pull your last outreach round and record messages sent, replies, time to decision and stalled conversations.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

The build price is one-time. Running the outreach costs roughly $50 to $250 a month in AI model usage and hosting, billed directly in your own accounts, plus whatever plan you already pay for your CRM or helpdesk. The figure tracks how many creators are contacted and how many follow-ups run each month.

AI usage during the build and testing is also billed to your accounts, so every provider relationship stays yours. Nothing runs through us.

Ask about running costs

Custom requirements

Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.

Request a custom version

Keep it running

After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes and monthly hours for changes such as a new outreach template, adjusted approval limits or an added workflow. Maintenance starts after the post-launch support period, bills monthly and can be cancelled any month. Unused hours do not roll over.

$249/mo (the minimum fee, includes 2 change hours)

Optional. Starts after the post-launch support period. Cancel any month.

How maintenance works

How this compares

	Do it yourself with a SaaS tool	Hire a custom agency	Upmark Labs
Price	A SaaS outreach tool charges a monthly seat fee and still leaves you writing every message	An influencer agency manages outreach as part of a retainer, billed monthly	Ours is one fixed price, shown on this page before you buy
Personalization	A SaaS tool sends templates with a name merged in	An agency writes personally, but only for the accounts it has time for	Ours drafts each message from the creator's actual content and audience
Approval control	A SaaS tool sends whatever you queue up, with no built-in limit check	An agency checks internally before anything goes out	Ours routes anything outside your set approval limits to a named person first
Follow-up	A SaaS tool reminds you to follow up; it rarely does it for you	An agency follows up when its account manager has time	Ours follows up automatically within the limits you set
Delivery	A SaaS tool is available immediately but needs template setup and integration	An agency typically takes several weeks, set per project	Ours has a fixed delivery time shown before you buy, with faster options

Questions about this product

Does AI Influencer Outreach send messages without a person checking first?

Only within the approval rules you set at intake. Anything inside your limits, such as a standard rate you have pre-approved, sends on schedule; anything outside those limits is routed to your named approver before it ever reaches a creator.

What does AI Influencer Outreach cost to run each month?

Roughly $50 to $250 in AI model usage and hosting, paid directly in your own accounts, plus whatever you already pay for your CRM or helpdesk plan. The figure tracks how many creators are contacted and how many follow-ups run.

Do I need a creator shortlist before ordering this build?

Yes, or a way to build one quickly during the 72-hour intake window. If you do not have a vetted list yet, order AI Influencer Research, first, and pair it with this build once candidates are ready to be contacted.

How personalized are the outreach messages really?

Each message references the creator's actual content and audience, drawn from the playbook and sample messages you approved, rather than a template with a name inserted at the top. Nothing is sent that was not grounded in real information about that specific creator.

How fast can AI Influencer Outreach go live?

Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee if a launch is close. Sending your creator list, brand voice examples and approval rules early in intake is the best way to keep the date.

What happens when a creator replies with a question?

Replies are read and triaged: a genuine question or negotiation is routed straight to your named approver rather than answered automatically on its own, while routine responses such as an out-of-office are logged and handled within your own agreed approval rules.

Can I add more workflows or a second connected system later?

Small changes to an existing workflow fit inside the monthly change hours that come with maintenance. A whole new workflow beyond the six in scope, or a third connected system is available as an add-on, priced and agreed before it starts.

Is every message and reply logged somewhere I can see it?

Yes. Every outbound message, reply and outcome is written into your CRM or inbox as it happens, so a creator relationship is never only in one person's head or buried in a personal inbox that nobody else on the team can check.

Stop losing creator replies in someone's personal inbox.

Order AI Influencer Outreach and keep every creator conversation moving, on brand and on record. Approval rules and channels are agreed in writing before you pay.

Add to cart Talk to an expert first Compare with AI Influencer Research