PR, Influencer & Reviews
AI Review Marketing
Turns positive reviews into approved marketing assets and social proof requests.
PR, Influencer & Reviews
AI PR Research
A recurring, cited list of journalists, publications and story angles matched to your announcements.
A good story pitched to the wrong journalist goes nowhere. This build finds the reporters, publications and outlets that cover your industry, matches them to the story you are pitching by beat and recent coverage, and explains each match with a piece they actually wrote. You get a fresh, cited media list on a schedule, ready for your team to pitch.
- Journalists matched to your story by beat and recent coverage
- Every match explained with a recent article they wrote
- A fresh media list delivered to email, Slack or Notion
$1,900
20–30 working days
Optional maintenance $249/mo
What it is
AI PR Research finds journalists, publications and outlets who cover your industry, matches them to the story angles you are pitching, and delivers a recurring, cited list with the reasoning behind each match. Each match is explained with a recent piece the journalist wrote.
Why businesses buy it
Media lists go stale quickly. Journalists change beats and outlets, and a list bought last year sends your best story to people who no longer cover it. Building a fresh list by hand for every announcement takes days. This build keeps the list current and shows why each journalist fits, so your pitches go to people likely to care. The scope names the topics, regions and delivery channel before you order, so you know exactly what the research covers.
Problems this solves
Pitches go to journalists who no longer cover your topic
It finds journalists and outlets covering your industry and matches them to the angles you are pitching. Each match is explained with a recent piece the journalist wrote.
Building a media list takes days of searching
A recurring, cited list arrives by email, Slack or Notion on your schedule. Your team starts from an up-to-date list instead of rebuilding one for every announcement.
Nobody remembers why a journalist was added to the list
Every match comes with its reasoning and source attached. Anyone picking up the list, even mid-campaign, can see why that journalist suits that particular story.
A good fit if
You have news or announcements worth pitching but currently build media lists by searching manually, which eats time before every pitch.
You want journalists matched to the actual angle you are pitching, not a generic list of anyone who writes about your industry.
You have a working list of publications or beats you already target, even if it needs refreshing as writers move roles.
You want a recurring list so new journalists and outlets surface as your industry's coverage changes, not a one-off list that ages fast.
Not the right fit if
You need the press release itself drafted, not the media list to send it to. See AI Press Release Generator, which drafts releases and pitches from your announcement notes.
You need competitors tracked, not journalists and publications. See AI Competitor Monitoring, which is scoped to competitor sites, content and launches.
You need creators for sponsored content rather than journalists for earned coverage. See AI Influencer Research.
You want the outreach to journalists actually sent and tracked, not just the list built. That level of managed outreach is a custom build; add a note at checkout for a Change Quote.
How it works
- You define your beat and angle. Your industry, the announcement or story you are pitching, and up to 25 tracked outlets or journalists go in at intake.
- Coverage is read across your named outlets. Recent articles, bylines and beats are checked so journalists are matched by what they actually cover, not a title alone.
- Matches are written up with reasoning. Each journalist or outlet comes with why they fit your angle, cited to a recent piece they wrote, so you can judge the fit yourself.
- Change alerts fire between briefs. If a journalist changes beat or a new relevant writer appears at a target outlet, you are notified before the next scheduled list is due.
- Two trial cycles are reviewed with you before launch. You see the list format and confirm the outlets and matching logic suit how your team actually pitches.
- The list lands in your delivery channel on schedule. Email, Slack or Notion, refreshed on the cadence you set, ready to hand to whoever is sending the pitch.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your industry, announcement type and the story angles you typically pitch.
- Any publications, outlets or journalists you already target, to build the first tracked list.
- Access to the delivery channel, such as email, Slack or Notion, where the list should land.
- Past pitches or coverage you have secured, to anchor what a good match looks like.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- Your business information (company basics, hours and brand voice), shared during intake.
- One decision-maker who can sign off on scope questions during the build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and beat, angle and outlet list agreed.
Weeks 1–2
Workflow, prompt and guardrail configuration built around your tracked outlets.
Week 3
Connection to your delivery channel and data sources configured and tested.
Weeks 3–4
Two trial media-list cycles generated and reviewed with you.
Week 4
Your review and two rounds of changes to outlets and matching logic.
Go-live
Live, recorded handoff session, 30 days of support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $1,900 |
| Express | 15–25 working days | $2,300 |
| Rush | 10–20 working days | $2,650 |
What you receive at handover
- AI PR Research running in your environment and tracking your industry and story angles
- A recurring cited media list with reasoning for each match, plus change alerts
- Delivery to one channel: email, Slack or Notion
- A test report from two trial report cycles reviewed with you
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can help pitches reach journalists who are actually writing about your area
- Helps your team spend less time building lists
- Makes media lists easy to hand over between people
- Pitch reply rate
- Compare journalist replies per pitch in your inbox or PR tool for pitches before and after launch.
- Coverage secured
- Count articles or mentions resulting from pitches, comparing a quarter before with a quarter after.
- List-building hours
- Log time spent preparing a media list for each announcement before and after launch.
Before you start: Record replies and coverage from your last few pitches, and how long each media list took to build.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running the research costs roughly $20 to $120 a month, covering AI usage and web data or search API calls, billed directly in your own accounts. The figure tracks how many outlets are tracked and how often the list refreshes; weekly refreshes across 25 outlets sit near the top of that range.
AI usage during the build and testing is also billed to your accounts, so every provider relationship stays yours. Nothing runs through us.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes, model and platform updates, a monthly health report and a monthly allowance of change hours for changes such as a new beat, an added outlet or a refreshed story angle. It starts after the post-launch support period, bills monthly and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A SaaS media database charges a monthly fee for search access alone | A PR agency quotes media-list building as part of a retainer | Ours is one fixed price, shown on this page before you buy |
| Matching | A SaaS database lets you keyword-search but leaves the judgment to you | An agency matches journalists from relationships it already has | Ours matches by actual recent coverage, cited to a specific piece |
| Freshness | A SaaS database is only as current as its last data refresh | An agency list is current on delivery day and ages from there | Ours refreshes on the recurring cadence you set |
| Reasoning shown | A SaaS tool gives contact details with little context on fit | An agency's reasoning often lives in someone's head, not on paper | Ours shows why each match fits, cited to their recent work |
| Delivery | A SaaS tool is available immediately but needs manual searching | An agency typically takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
How many journalists or outlets does AI PR Research track?
Up to 25 tracked outlets or journalists in scope, matched against the story angles you set at intake. A wider media list beyond 25 is available as a Change Quote, priced and agreed with you before that extra tracking work begins.
What does AI PR Research cost to run each month?
Roughly $20 to $120, covering AI usage and web data or search API calls, paid directly in your own accounts rather than billed through us. The figure tracks how many outlets are tracked and how often the list is refreshed.
How are journalists matched to my story, not just my industry?
Recent articles and bylines from your tracked outlets are read so a journalist is matched to the specific angle you are pitching, cited to a piece they actually wrote. A general industry label alone is never treated as enough of a match.
Does AI PR Research write the pitch or press release too?
No, it builds and matches the media list; the pitch or release is a separate step. Pair it with AI Press Release Generator, which drafts releases and pitches from your announcement notes once the list is ready, so the story and the audience are both prepared together.
How fast can AI PR Research go live?
Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee if an announcement is close. Sharing your story angles, regions and target publications early in intake is what keeps the build on schedule.
How often is the journalist list refreshed?
Daily or weekly, whichever cadence you choose at intake, delivered to the one channel you set: email, Slack or Notion. Change alerts also fire between scheduled refreshes if a tracked journalist's beat shifts noticeably in the meantime, before the next cycle.
Can I change the outlets or story angle after launch?
Yes, through monthly maintenance. Swapping a tracked outlet, adding a new beat, or adjusting the story angle the list is matched against all fit comfortably inside the monthly change hours, without needing a fresh build. Maintenance also covers monitoring, fixes and a monthly health report. It starts after post-launch support and can be cancelled any month.
Does this build send the pitch to journalists for me?
No, it builds and matches the list only; a person on your team sends the pitch themselves once it is ready. Managed outreach that sends and tracks pitches directly is available as a custom build, quoted through a written Change Quote.
Stop building your media list from a stale spreadsheet.
Order AI PR Research and pitch your next announcement to journalists who actually cover it. Topics, regions and schedule are agreed in writing before you pay.
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