Paid Media
AI Campaign Analysis for Google Ads
A recurring read on your Google Ads campaigns, down to ad groups and ads, ending in where to move budget next.
Google Ads can quietly absorb budget on keywords and ad groups that no longer convert. This edition reads your campaigns, ad groups and ads on a schedule, measures them against the numbers you care about, such as cost per conversion, and tells you where to move budget next. It only reads your account. Every change to bids or budgets stays with you.
- Scheduled reports down to campaign, ad group and ad level
- Budget recommendations tied to your own conversion metrics
- Alerts when spend or cost per conversion leaves its range
$3,650
20–30 working days
Optional maintenance $249/mo
What it is
AI Campaign Analysis for Google Ads reports how your Google Ads campaigns, ad groups and ads performed against the metrics you define, recommends where to shift budget, and alerts you when a number leaves its range. It connects through a Google Ads API developer token and OAuth. Bids and budgets are never changed without your approval.
Why businesses buy it
Search budgets leak slowly. An ad group that converted last quarter keeps spending after it stops working, and nobody notices until the monthly review. Meanwhile someone rebuilds the same Google Ads summary every week by hand. This edition reads the account through the official API, lines results up against your own definitions, and flags what needs attention while there is still time to act. The written scope names the accounts, metrics and alert rules before you order, and the connection is read-only, so you stay in charge of every change.
Problems this solves
Google Ads reports are exported and rebuilt by hand every week
It reads campaigns, ad groups and ads through the Google Ads API and reports against the metrics you define. The recurring report arrives on its own, ready to discuss.
Wasted spend in one ad group is noticed far too late
Up to five alerts watch the numbers you choose, such as cost per conversion. When one leaves its range, you hear about it straight away.
Bid and budget changes are made without a clear reason
The report recommends where to shift budget and explains why. Bids and budgets are never changed without your approval, so every move is a conscious decision.
A good fit if
Google Ads is a major line in your marketing budget, and someone rebuilds the same performance summary every week.
You can define the numbers that matter, such as cost per conversion by campaign, in your own terms.
You have at least three months of Google Ads history to check the analysis against.
A Google Ads admin can set up API access with a developer token and OAuth, and join a 30-minute call.
Not the right fit if
Your spend is mostly on Facebook and Instagram. See AI Campaign Analysis for Meta Ads.
You want questions answered across several analytics and ad platforms at once. See AI Marketing Analytics.
You need new ad copy written for each platform's formats. See AI Ad Copy Generator.
You want bids changed automatically inside Google Ads. That is a custom build; add a note at checkout for a Change Quote.
How it works
- Google Ads API access is set up with your admin using a developer token and OAuth, and the mapping of campaigns, ad groups, ads and performance metrics is documented.
- Up to 25 metrics or recurring questions are defined with you, such as cost per conversion by campaign or which ad groups lost impression share.
- One more system can sit alongside Google Ads, for example your analytics tool, so ad spend is read next to what happened on the site.
- A recurring report or dashboard arrives by email, Slack or the web on your schedule, written in your brand's voice.
- Up to five alerts fire when a metric leaves the range you set, such as a campaign's cost per conversion jumping.
- Figures are checked against three months of your Google Ads history before launch, and each report ends with budget-shift recommendations.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Google Ads API access: a developer token and OAuth for the accounts in scope.
- A Google Ads admin for a 30-minute setup call.
- Definitions of the metrics the report should track.
- At least three months of Google Ads history.
- Brand guidelines, tone examples, target audience and priority topics for the written summaries.
- Report recipients, the delivery channel and access to the one other system.
- One decision-maker for approvals.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified; Google Ads access and metric definitions agreed.
Weeks 1–2
Metrics, report and recommendation logic built.
Week 3
Google Ads, the second system and delivery channel connected.
Weeks 3–4
Figures checked against three months of Google Ads history.
Week 4
Your review and two rounds of changes.
Go-live
First scheduled report sent; recorded handoff; support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $3,650 |
| Express | 15–25 working days | $4,300 |
| Rush | 10–20 working days | $4,950 |
What you receive at handover
- AI Campaign Analysis for Google Ads connected to your Google Ads account
- A documented field mapping for the campaign, ad group and ad data it uses
- Access through a developer token and OAuth you control, with no keys sent by email
- A recurring report or dashboard with up to five alerts, and a test report checked against your historical data
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can catch overspending ad groups sooner
- Helps budget decisions come with reasons attached
- Makes weekly Google Ads reviews shorter
- Cost per conversion
- Compare cost per conversion in Google Ads for the quarter before launch and the quarter after.
- Spend in ad groups below target
- Each month, total spend in ad groups missing your target, using Google Ads reports, before and after.
- Weekly review time
- Log time spent preparing and running the Google Ads review for a month either side of launch.
Before you start: Export three months of Google Ads performance by campaign and ad group. Note how long weekly reporting takes.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is paid once. Running it costs roughly $20 to $150 a month in your own accounts for AI model usage and the hosting that runs your report scheduler, depending on how often reports and alerts run.
Your ad spend and Google Ads account stay entirely yours. AI usage during build and testing is billed to your accounts.
Ask about running costsCustom requirements
Extra ad accounts beyond the agreed mapping, more than 25 metrics, a second delivery channel or automated bid changes need a written Change Quote. Add a note at checkout to receive it. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes and monthly change hours for changes such as a new campaign type in the report or a revised alert threshold. It starts after the post-launch support period, bills monthly and can be cancelled any month. Unused hours do not roll over.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A PPC reporting tool bills monthly per account | A PPC agency charges a monthly management fee | Ours is one fixed price, shown on this page before you buy |
| Recommendations | Charts, with interpretation left to you | Commentary written by hand each month | Ours ends every report with budget-shift recommendations |
| Checked against history | Trusts whatever the account reports | Spot checks when there is time | Ours is checked against three months of your data |
| Delivery | Connect today, configure for weeks | Weeks of onboarding | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
What Google Ads access does the analysis need?
Google Ads API access through a developer token and OAuth, set up with your Google Ads admin on a 30-minute call. The agreed field mapping lists the campaigns, ad groups, ads and performance metrics it reads. Access stays in your Google Ads account and can be revoked at any time.
Will it change our Google Ads budgets or bids?
Not on its own. Each report recommends where to shift budget, and a person on your team decides and makes the change. Anything the connection may write back to Google Ads is limited to what the agreed field mapping lists. Automated bid changes would be a custom build.
Can it compare Google Ads with our website analytics?
Yes, if your analytics tool is the one other connected system. Ad performance can then be read next to what visitors did on the site, using metric definitions you agree at intake. A third data source is not included and would need a written Change Quote.
Which Google Ads metrics can we track?
Up to 25 metrics or recurring questions, defined in your terms at intake, such as cost per conversion by campaign, spend by ad group or click-through rate by ad. They draw on the performance metrics in the agreed mapping and are checked against three months of your history.
What does Google Ads campaign analysis cost to run?
Roughly $20 to $150 a month in your own accounts for AI model usage and the hosting that runs the report scheduler. Daily reports and frequent alerts sit toward the top. Your Google Ads spend is separate and unaffected by this build.
How quickly can Google Ads reporting go live?
Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee. API access, with a developer token and OAuth, and your metric definitions are the first intake items to send, because the build starts from them.
Know where your Google Ads budget should go next.
Order AI Campaign Analysis for Google Ads and get a scheduled, read-only view of where your search budget is working. Accounts, metrics and alerts are fixed in writing first.
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