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Conversation Intelligence
AI Sales Call Analysis for Automotive
Showroom and service calls analyzed for test drives booked, trade-in details captured and leads left without a follow-up.
Phone enquiries about stock, finance and trade-ins are recorded at most dealerships, but sales managers rarely have time to review them. This edition transcribes your sales and service calls and checks each one for a booked test drive or service slot, trade-in details captured and a clear follow-up. You finally see which calls turned into showroom visits and which leads were left waiting.
- Test drives and service slots confirmed from each call
- Trade-in and finance details captured, not forgotten
- Leads left without a follow-up flagged for the team
$3,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Sales Call Analysis for Automotive transcribes sales and service calls at your dealership and checks each one for a booked test drive or service slot, trade-in details captured and a clear follow-up. It reads lead and deal history from your dealer management system or CRM. Leads left without a follow-up are flagged.
Why businesses buy it
A phone enquiry is often a buyer who is ready to visit this week. When a test drive is promised but never booked, or a trade-in question goes unanswered, that buyer simply calls the next dealership. Managers cannot listen to every call, so these losses stay invisible. This edition reviews every sales and service call against the outcomes that matter on your forecourt and flags the ones that need action. The checks, sources and reporting are written into the scope before you order, so you know exactly what you get.
Problems this solves
Showroom enquiry calls end without a booked test drive
Each sales call at your dealership is transcribed and checked against the Automotive scorecard for a booked test drive. Managers see which salespeople turn calls into showroom visits.
Trade-in details are missing when the customer walks in
Calls are checked for trade-in details captured before the visit. Gaps show up in the report, so staff can call back and prepare a valuation before the customer arrives.
Service enquiries go cold without a booked slot or follow-up
Service calls are checked for a booked slot or clear follow-up. Leads in your dealer management system or CRM left without one are flagged to your chosen channel.
A good fit if
Phone enquiries about stock, finance and trade-ins are recorded, but sales managers rarely review them.
Test drives are promised on calls and you cannot tell how many were actually booked into the diary.
Enquiries that arrive near closing time or at weekends go unanswered until someone remembers them.
Leads sit in a dealer management system or CRM, and calls are recorded through your telephony platform.
Not the right fit if
Calls outside showroom hours ring out and need answering. See AI Voice Receptionist for Automotive.
You want service bookings taken by phone without a service advisor. See AI Voice Booking Agent for Automotive.
You want quiet leads followed up automatically by message. See AI Follow-Up Engine for Automotive.
You want each salesperson coached against your sales process. See AI Sales Coaching.
How it works
- Three read-only sources are connected: call recordings from your telephony platform, your DMS or CRM, and the calendar used for test drives or service slots.
- Each call is transcribed and matched to the lead, and the Automotive workflow template tags it as test-drive booking, service booking, lead follow-up or trade-in enquiry.
- Checks are set with your sales and service managers, up to 25, such as vehicle of interest named, trade-in make and mileage asked, finance interest noted and a next step agreed.
- A test drive or service slot agreed on the call is compared with the calendar, and a missing booking can raise one of up to five alerts.
- Follow-up gaps are reported, such as a late-afternoon enquiry with no recorded call back on the next working day.
- Before launch, results are replayed over three months of your calls and lead outcomes and reviewed with you.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Read-only access to your telephony recordings, your DMS or CRM, and the test-drive or service calendar.
- The details sales and service staff are expected to capture, such as trade-in vehicle and finance interest.
- How leads, test drives and service bookings are recorded in your systems.
- At least three months of recorded calls with matching lead outcomes.
- Report recipients for sales and for service, and the delivery channel.
- Admin access and API keys for each source, shared securely, never by email, and one decision-maker.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified; sales and service checks agreed.
Weeks 1–2
Telephony, DMS or CRM and calendar connected; transcription built.
Week 3
Automotive template, booking checks and follow-up alerts configured.
Weeks 3–4
Results replayed over three months of showroom and service calls.
Week 4
Review with your sales and service managers, two rounds of changes.
Go-live
Live, recorded 60-minute handoff, support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $3,900 |
| Express | 15–25 working days | $4,600 |
| Rush | 10–20 working days | $5,250 |
What you receive at handover
- AI Sales Call Analysis for Automotive configured for your dealership's sales and service calls
- An Automotive call scorecard and risk-signal library
- Read-only connections to up to three systems, such as your DMS or CRM
- One dashboard or recurring report with up to five alerts, including leads with no follow-up
- A test report using dealership scenarios, checked against three months of your data
- An admin guide, a recorded handoff session and 30 days of post-launch support
Expected benefits and how to measure them
- Helps turn more phone enquiries into test drives and service bookings
- Can give salespeople better information before a customer walks in
- Makes follow-up gaps visible to both sales and service managers
- Call-to-appointment rate
- Compare appointments booked against inbound calls in your DMS or CRM for the quarter before launch and the quarter after.
- Leads left without a follow-up
- Count flagged leads in the weekly report and watch the trend over the first two months.
- Trade-in details captured before visit
- Sample appraisal records each month and note how many had trade-in details logged before the customer arrived.
Before you start: Record current call-to-appointment rates for sales and service. Note how many leads last month had no follow-up logged.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is a one-time payment. Analyzing new calls costs roughly $20 to $150 a month for AI model usage and a hosting or scheduler service, billed in your own accounts. Your DMS, telephony and calendar are read, not changed or rebilled.
AI usage during the build and back-test also goes to your own accounts.
Ask about running costsCustom requirements
Separate reports per rooftop, calls in a second language, or WhatsApp conversations as a fourth source are outside this Scope Card. Add a note at checkout for a written Change Quote.
Request a custom versionKeep it running
After launch, monthly maintenance keeps the checks in line with your offers: monitoring, fixes and monthly change hours to add a check for a new finance offer or retune alerts for a seasonal campaign. It begins after the 30 days of support and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A dealer call tracking service bills monthly per rooftop | A sales training firm charges per call audit | Ours is one fixed price, shown before you buy |
| Bookings | Shows call volume, not whether a test drive was booked | An auditor checks a sample | Ours checks agreed test drives and service slots against the calendar |
| Sales and service | Often licensed per department | Depends on the audit scope | Ours covers both in one build |
| Delivery | Connects quickly but reports generic metrics | Audits are scheduled month by month | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can AI Sales Call Analysis for Automotive tell whether a test drive was really booked?
Yes, when the calendar used for test drives is one of the three read-only sources. A test drive agreed on the call is compared with diary entries for that customer, and a missing booking can trigger an alert to the sales manager. The calendar is only read, so nothing is booked or moved by the build itself.
What trade-in details does it check salespeople asked about?
The ones your sales manager sets, commonly the current vehicle's make, model, year, mileage, condition and any outstanding finance. Each call is checked for those questions, and the report shows which were skipped. Trade-in calls are one of the four call types in the Automotive template, so they can carry their own checks.
Does it analyze service department calls as well as sales calls?
Yes. Service booking is one of the four call types, so service advisor calls can be checked for a slot offered, the work described and a confirmation given. Sales and service can have different recipients and alerts, within the single delivery channel and up to five alerts in scope.
Can it spot late-day or weekend enquiries that were never followed up?
Yes, if your DMS or CRM records when the enquiry arrived. The report can list enquiries received near closing or at weekends with no recorded call back by the next working day, per salesperson. That shows where leads are lost outside showroom hours without anyone listening back through recordings.
Can the automotive call analysis edition be delivered faster?
Yes. Express and rush delivery are both available, and the date and price for each are shown on this page before you buy. The scope stays exactly the same whichever you choose. Testing still covers showroom and service calls. Running costs of roughly $20 to $150 a month for AI usage and hosting are separate and paid in your own accounts.
Which dealer systems can it read from?
Any dealer management system or CRM that offers read-only access through an API or regular export, plus the telephony platform that stores your recordings and the calendar for bookings. We confirm your specific systems at intake. If your DMS offers no access at all, a CSV export route can be added as an add-on.
See which showroom calls turned into test drives.
Order AI Sales Call Analysis for Automotive and every sales and service call is checked for bookings made, trade-in details asked and follow-ups owed, on a delivery date shown before you pay.
Works well with
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