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AI Features & Bots
AI Website Chatbot for Automotive
Evening and weekend visitors get answers about vehicles, servicing and trade-ins, and test-drive and service requests reach the right desk.
Car buyers browse in the evening and at weekends, when your showroom and service desk are closed. This chatbot answers them on your dealership or garage website about vehicles, servicing, trade-in steps and opening hours, using your own pages. Test-drive requests go to sales and service requests go to the service desk, each with the conversation attached.
- Evening and weekend buyers get answers about vehicles and servicing
- Test drives go to sales, repairs to the service desk
- Never quotes a valuation or finance figure it cannot back up
$3,500
20–30 working days
Optional maintenance $249/mo
What it is
AI Website Chatbot for Automotive answers buyers and service customers on your dealership or garage website about vehicles in stock, servicing, trade-in steps and opening hours, from your own pages. Test-drive requests go to sales and service requests to the service desk, with the conversation attached. It includes the Automotive workflow template.
Why businesses buy it
Most car buyers research online before they visit, and they contact the dealer that answers first. A test-drive request left until Monday is often a sale lost. Service customers want quick answers about booking and pricing too. This chatbot replies at once from your own content and routes each request to the right desk. The written scope sets what it answers, how requests are split between sales and service, and how it is tested.
Problems this solves
Sales leads arrive after hours and go cold by morning
The chatbot answers buyers on your dealership or garage website at any hour. Test-drive requests are passed to sales with the conversation attached, ready for follow-up when the showroom opens.
Service customers phone just to check opening hours and booking steps
Servicing questions, opening hours and trade-in steps are answered from your own pages. Service requests go to the service desk, so bookings start with the details already captured.
Buyers ask whether a vehicle is still available before visiting
Stock questions are answered from the vehicle pages on your website, so answers match what you publish. The Automotive workflow template then moves serious buyers on to a test-drive request.
A good fit if
Most website visits happen after the showroom closes, and those enquiries cool off by the time sales calls back.
Your vehicle pages, service menu and trade-in process are already on your website, ready to answer from.
Sales and service want separate handoffs, so a test-drive request never lands in the workshop inbox.
Customers ask how trade-ins work, what a service includes and how long the car will be in, again and again.
Not the right fit if
You want test drives and appointments booked into the diary directly. See AI Appointment Setter for Automotive.
You want sales leads qualified and scored before they reach a salesperson. See AI Lead Qualification Agent for Automotive.
Most service bookings come by phone. See AI Voice Booking Agent for Automotive.
You want lead handling, booking and follow-up set up together. See AI Automotive Dealer Stack.
How it works
- It learns your stock and service content. Vehicle pages, service menus, trade-in and warranty pages, opening hours and directions, up to 200 web pages or 100 documents.
- Five automotive intents are configured. Typically vehicle questions, test-drive requests, service and repair requests, trade-in process, and visiting the showroom.
- It answers in buyer and service customer terms. Tuned with real enquiries, so a question about a car's mileage or a service interval lands on the right page.
- Requests go to the right desk. Test-drive requests are emailed to sales, service requests to the service desk, each with the vehicle, preferred times and the chat.
- It does not value cars or quote finance. Trade-in valuations and finance questions are passed to sales, because those need a person and live figures.
- It passes 40 test questions before launch. Drawn from real sales and service enquiries, each marked pass or fail.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Vehicle and stock page URLs, your service menu, trade-in and warranty pages, and opening hours.
- The top 20 sales and service questions, with the answers you approve.
- The sales and service inboxes, or helpdesk access, for handoffs.
- Website admin access or your web developer, plus repository or hosting access and a technical contact.
- Logo and brand colors, and any manufacturer wording rules you must follow.
- Admin access and API keys for the handoff system, never sent by email.
- One decision-maker, often the dealer principal, to approve answers.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified: stock pages, service menu and sales and service inboxes confirmed.
Weeks 1–2
Vehicle and service content loaded; five automotive intents built.
Week 3
Widget installed; separate sales and service handoffs connected.
Weeks 3–4
40 sales and service test questions run; results shared.
Week 4
Your review and two rounds of changes.
Go-live
Live on your website; recorded handoff; 30 days of support.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $3,500 |
| Express | 15–25 working days | $4,100 |
| Rush | 10–20 working days | $4,750 |
What you receive at handover
- The AI website chatbot for Automotive, configured and live on your dealership or garage website
- The Automotive intent library and workflow template, for up to five intents plus handoff
- Handoff of test-drive requests to sales and service requests to the service desk
- A test report using sales and service scenarios, with forty pass/fail test questions
- An admin guide and the recorded 60-minute handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can capture sales and service leads outside showroom hours
- Helps sales staff open each follow-up already knowing the buyer's interest
- Reduces routine calls to the service desk
- Test-drive requests
- Count requests reaching sales each month in your CRM or inbox. Compare with the months before launch.
- After-hours leads
- Count leads with timestamps outside opening hours. Compare the month before launch with the month after.
- Routine service desk calls
- Ask the service desk to tally hours and booking-step calls for two weeks before and after launch.
Before you start: Record monthly test-drive and service requests from the website, and how many arrive after hours. Tally routine service desk calls for two weeks.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build itself is a one-time payment, shown before you buy. Running costs of roughly $30 to $150 a month for AI model usage and hosting are billed in your own accounts.
Build and test usage is billed to you directly as well, so the dealership owns every provider account.
Ask about running costsCustom requirements
Reading live stock from your dealer management system, booking into a workshop diary, or a sixth intent is outside this Scope Card. Add a note at checkout and a written Change Quote follows. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
We recommend monthly maintenance for this build. It covers monitoring, fixes and monthly hours to reload stock pages and update service prices or offers. The change hours scale with the build, so dealer groups with several sites get more room. Maintenance starts after the included support period and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | Dealer chat services often charge per lead or per rooftop each month | An agency quotes after discovery calls | Ours is one fixed price, shown before you buy |
| Sales and service | A widget often sends every enquiry to one inbox | An agency build depends on what was agreed | Ours routes test drives to sales and repairs to service |
| Valuations | A generic bot may hint at a trade-in figure | Depends on the brief | Ours passes valuations to a person every time |
| Delivery | A chat service can take weeks of onboarding | An agency usually takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Can AI Website Chatbot for Automotive tell a buyer if a car is still available?
Only from the vehicle pages as last loaded. It has no live link to your dealer management system in the standard scope, so it tells buyers that availability is confirmed by sales and passes the request on. A live stock connection is available through a Change Quote.
Does it give trade-in valuations or finance quotes?
No. It explains how your trade-in process works from your published pages, but valuations and finance questions are handed to your sales team with the vehicle details and conversation. Those figures depend on inspections and live rates, so a person should give them.
Can sales and service enquiries go to different people?
Yes. Test-drive and vehicle enquiries are sent to your sales inbox, and service and repair requests to the service desk, using the one handoff integration with two addresses. Each handoff includes the vehicle, the customer's preferred times and the full chat.
Can it book a test drive into our calendar?
Not in the standard scope, which collects the request and hands it to sales. For bookings made straight into the diary, see AI Appointment Setter for Automotive, or ask about the Additional Calendar Integration. Either way, sales receives the vehicle and preferred times.
What does the automotive chatbot include?
It includes the Automotive workflow template, five intents covering stock, test drives, servicing, trade-ins and opening hours, 40 test questions, two rounds of changes and 30 days of support. The price and each delivery speed are shown before you order, and every speed includes the same scope and testing.
We have three sites. Do we need three builds?
No. One build can cover several sites if each has its own pages and handoff addresses, by adding Multi-Location Setup. Separate brands with separate websites would suit Multi-Brand Setup, or a Change Quote if each site needs its own widget.
Guides on this topic
All guides Catch the buyers who browse after closing time.
Order AI Website Chatbot for Automotive and your website starts answering vehicle, service and trade-in questions, sending test drives to sales and repairs to service.
Works well with
Lead Generation
AI Lead Qualification Agent
Qualifies inbound leads with a short conversation and scores them against your criteria.
Outreach
AI Appointment Setter
Engages leads across chat and email and books qualified appointments.
