SEO & Content
AI Content Engine for Media & Publishing
More finished drafts from the same newsroom: production support, subscriber help pages and advertiser copy, all edited before publication.
Your editors have more ideas than hours. This engine drafts features, explainers, subscriber help pages and advertiser copy in your publication's house style, from your briefs and the archive pieces you choose. Editors stay in charge: every draft waits in a review queue for a named editor. You get more finished work from the same desk without lowering the standard readers expect.
- First drafts in your house style, ready for an editor
- Subscriber help pages and advertiser copy handled alongside editorial work
- Every piece approved by a named editor before publication
$4,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Content Engine for Media & Publishing gives an editorial team drafting capacity without new hires. It produces first drafts and derivative formats from your briefs, subscriber help content, round-ups built on archive pieces you select, and advertiser information copy, all in your publication's house style. Editors approve everything. One brief can yield up to three formats.
Why businesses buy it
Publishers are asked to produce more with the same newsroom. Evergreen features go stale, subscriber help pages are out of date, and advertiser copy lands on whoever is free. Freelancers help but need briefing and editing every time. This engine gives your desk reliable drafting capacity that already knows the style guide, so editors spend their time improving copy instead of starting it. The Scope Card lists the formats, destination and review step before you order, so the commitment is clear from day one.
Problems this solves
Editors hold more briefs than writers to cover them
The engine produces first drafts from your editorial briefs in your publication's house style. Editors shape and approve each piece, adding drafting capacity without new hires.
Archive pieces sit unused while new content gets commissioned
Round-ups are built on archive pieces you select, giving older work a fresh outing. Every round-up goes through your editors before publishing, in your publication's style.
Subscriber help and advertiser copy pull editors away from stories
Subscriber help content and advertiser information copy are drafted from Media & Publishing templates. Editors approve them and get back to their own reporting and stories.
A good fit if
Your editors spend hours turning one finished story into the shorter versions each channel needs.
Subscriber questions about access, renewals and account changes land with editorial because the help pages are thin.
Strong archive pieces sit unused because nobody has time to turn them into fresh explainers or round-ups.
Advertisers ask the same questions about audiences and placements, and the sales team rewrites the answers each time.
Not the right fit if
You want a recurring newsletter curated and assembled from your sources. See AI Newsletter Engine for Media & Publishing.
You want subscriber questions answered live rather than with better help pages. See AI Customer Support Agent for Media & Publishing.
Your aim is spotting subscribers about to lapse and running retention workflows. See AI Churn Prevention for Media & Publishing.
You only need each published piece adapted and scheduled for every channel. See AI Content Distribution.
How it works
- Your house style comes first: style guide, tone examples and up to 20 reference pieces chosen by your editors, including the archive articles you want reused.
- The Media & Publishing template sorts work into content production support, subscriber support, archive-based pieces and advertiser enquiries.
- Production drafts follow your briefs. The engine does not report news or add facts; it shapes material your journalists have already gathered.
- Each brief yields up to three formats, for example a long feature draft, a short summary and a newsletter-ready version.
- An editor you name approves each draft in the queue before it is delivered into your CMS.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your style guide and examples of your publication's voice for readers, subscribers and advertisers.
- Ten to twenty reference pieces, including any archive articles you want the engine to build on.
- Subscriber policies, such as access and renewal rules, and the advertiser information you are happy to publish.
- Admin access to your CMS or other destination, shared securely during intake and never by email.
- The first briefs or topics, and the editor who approves drafts.
- One person with authority to approve the finished pipeline.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified; house style and first briefs agreed.
Weeks 1–2
Publishing intent library, style rules and outlines built.
Week 3
CMS connected and three output formats configured.
Weeks 3–4
25 sample drafts sent to your editors.
Week 4
Two editorial rounds of changes.
Go-live
Pipeline live; 45-minute handoff recorded; support opens.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $4,900 |
| Express | 15–25 working days | $5,750 |
| Rush | 10–20 working days | $6,600 |
What you receive at handover
- AI Content Engine for Media & Publishing configured, delivering approved drafts to your CMS
- Media & Publishing content templates and house style rules
- Your brand profile with up to 20 reference examples and up to three formats per brief
- A test report using publishing scenarios, with 25 sample drafts your editors approved
- An admin guide, a recorded 45-minute handoff session and 30 days of support
Expected benefits and how to measure them
- Helps a small editorial team cover more without extra headcount
- Can bring more value out of your archive
- Makes routine copy less of a drain on editors
- Pieces published per editor
- Count from your CMS monthly, comparing the quarter before launch with the quarter after.
- Archive traffic
- Use analytics to compare views of archive pieces before and after they appear in round-ups.
- Subscriber help contacts
- Tag them in your support tool and compare monthly volumes before and after.
Before you start: Record monthly output per editor, current archive traffic and subscriber support volumes.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
One payment covers the build. Day to day, AI model or media-generation usage costs roughly $20 to $150 a month in your own accounts, moving with the number of briefs you run. Your CMS, subscription platform and email platform fees are unchanged.
Usage during build and testing is billed to the publisher's accounts too, not passed through us.
Ask about running costsCustom requirements
Separate house styles for several titles, a second destination such as your email platform, or a second language are outside this Scope Card. Add a note at checkout for a written Change Quote; the Multi-Brand Setup add-on covers several titles.
Request a custom versionKeep it running
Monthly maintenance covers monitoring, fixes, model and platform updates, a monthly health report and monthly hours for updating style rules, adding new reference pieces or adjusting formats as your desk changes. It starts after the post-launch support period, bills monthly and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A newsroom AI tool is licensed per seat, per month | Freelance capacity is paid per piece, indefinitely | Ours is one fixed price, shown on this page before you buy |
| House style | A generic tool writes in its own default voice | Freelancers learn the style guide over time | Ours is set up from your style guide and reference pieces |
| Editorial control | A tool can push copy straight to a draft folder | Copy arrives by email for an editor to chase | Ours queues every draft for a named editor |
| Delivery | Available today, with setup left to your team | Depends on finding and briefing freelancers | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
Does AI Content Engine for Media & Publishing write news stories?
No. It shapes material your journalists have already gathered, following your briefs and house style, and it does not report or verify facts on its own. Every draft waits for a named editor before it reaches your CMS. Its job is drafting capacity, not newsgathering, and editors keep the final call.
How does the engine reuse our archive?
Through the reference set. Your editors choose up to 20 pieces at intake, which can include archive articles you want turned into fresh explainers or round-ups. The engine is not connected to your full archive. Adding more reference material later fits within the monthly change hours in maintenance or the Knowledge Base Expansion add-on.
Can it draft content for our advertising team?
Yes. Advertiser enquiries are one of the four Media & Publishing workflows, so the engine can draft audience and placement explainers, advertiser FAQ pages and package descriptions from the information you approve for publication. It will not state audience figures you have not supplied, and sales or editorial signs off each draft.
What does AI Content Engine for Media & Publishing cost and how fast is it?
One fixed price, shown on this page before you buy, with express and rush delivery available for a launch date. Each option includes the publishing template, one destination, up to three formats, 25 approved sample drafts, two rounds of changes and 30 days of support. AI model usage is paid separately, by you, directly to the provider.
Can one engine serve several titles in our group?
Yes, with the Multi-Brand Setup add-on, which configures separate voices and reference sets per title. As standard, the build covers one house style and one destination. A Change Quote is the route if your titles also need different destinations, and the price is agreed before work starts.
What does the publishing edition cost to run monthly?
Roughly $20 to $150 a month in AI model or media-generation usage, billed to your own accounts by the providers. A desk running a few briefs a week stays toward the low end. Monthly maintenance is optional, for changes your team would rather hand over.
Give your editors drafts to edit, not blank pages.
Order AI Content Engine for Media & Publishing and your desk gets house-style drafts, subscriber help pages and advertiser copy, all waiting for an editor, on a fixed delivery date.
Works well with
SEO & Content
AI Content Distribution
Adapts each published piece for every channel and schedules distribution.
SEO & Content
AI Content QA
Checks content for accuracy flags, brand voice, readability and SEO basics.