Repurposing & Localization

AI Captioning

Every video you publish gets accurate, on-brand captions and a clean transcript, without anyone typing them out by hand.

Plenty of viewers watch with the sound off, and captions also make your video accessible to more people. Typing them by hand is slow and easy to get wrong. This build generates accurate captions and a clean transcript for your video, styled in your brand fonts and colors. Every file is checked by a person against the audio before it reaches your channel.

Captions styled in your brand fonts and colors
Burned-in video, subtitle files and transcripts from one pass
Every file checked by a person before publishing

$2,900 20–30 working days Optional maintenance $249/mo

Choose delivery and add to cart Talk to an expert

A dial beside stacked video-frame cutouts and a calendar page, standing for captions timed to footage.

What it is

AI Captioning generates accurate, styled captions and a matching transcript for video you already have, in your brand fonts and colors, ready to burn in, export as a subtitle file, or hand over as plain text. Every file passes a human check before it reaches your channel.

Why businesses buy it

Uncaptioned video loses viewers who watch on mute and shuts out people who rely on captions. Doing it by hand eats hours of someone's week, and outsourced files often come back off-brand or out of sync. This build gives you a repeatable captioning pipeline that runs in your own accounts and produces the formats your channels need. The Scope Card lists the formats, destination and review step before you order, so you know exactly what you are getting.

Problems this solves

Silent autoplay viewers scroll past videos that have no captions

The system generates captions for video you already have, styled in your brand fonts and colors. People watching without sound can follow along from the first second.

Platform auto-captions are inaccurate and look off-brand

Captions are generated and styled to match your brand profile. Every file passes a human check before it reaches your channel, so mistakes are caught first.

Accessibility requests need transcripts that nobody has time to type

Each video comes with a matching transcript as plain text. That gives you a written version for accessibility requests, notes or search, without typing it up.

Different channels want burned-in captions or separate subtitle files

Output can be burned into the video, exported as a subtitle file or handed over as plain text. Up to three of these formats run from one pipeline.

Scope card SKU UPM-C0290

AI Captioning

Everything this build includes, written down before you pay. Choose a delivery speed and any add-ons, then add it to your cart.

$2,900 one-time build price

1. Choose your delivery speed

Standard 20–30 working days $2,900 Express 15–25 working days $3,400 Rush 10–20 working days $3,900

Delivery times are in working days (Monday to Friday) and start once your intake is complete. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.

What is included

Channel: Output delivered to 1 destination (CMS, drive, store or inbox)
Integrations: Up to 1 destination system
Knowledge: Your brand profile + up to 20 reference examples
Workflows: 1 generation pipeline with up to 3 output formats
Languages: 1
Testing: 25 sample outputs reviewed and approved by you
Revisions: 2 rounds
Handoff: 1 × 45-min handoff session (recorded)
Support: 30 days after launch

A good fit if

You publish video regularly and currently caption it by hand or skip captions altogether.

Viewers watch most of your video with the sound off, on social feeds or in open offices.

You already have a house style for captions, such as a font, a color, or a safe margin, that you want applied automatically.

You want a transcript alongside the captions, for search, accessibility, or repurposing into other content.

Not the right fit if

You need notes, decisions or action items pulled out of a recording, not captions on it. See AI Video Knowledge Extraction, which extracts structured information from video.

You need to find a specific moment across a large video library by what was said or shown. See AI Video Search, which builds a searchable index.

You need videos checked against a brand and accessibility checklist before they go live, not captioned. See AI Video QA.

You need the captions or audio translated into another language. See AI Video Translation, the next tier, or AI Video Localization for full market adaptation.

You need captions in more than one language. This build covers one language; add a note at checkout, or use our Custom AI enquiry form for a multi-language build.

How it works

Your footage arrives. You drop finished video into the one destination we agree, such as Google Drive or Dropbox, or point us to where it already sits on YouTube or Vimeo.
Speech is transcribed. Every spoken word is turned into a timed transcript, matched to the video frame by frame, so captions land exactly when a word is said.
Captions are styled to your brand. Your fonts, colors and safe margins are applied automatically, from the reference examples you gave us, so captions look like your videos rather than a generic overlay.
Up to three output formats are produced from the same pass: burned-in captions, a standalone subtitle file such as SRT or VTT, and a plain transcript.
A person checks every file before publishing, reading it against the source audio for accuracy and timing.
Captioned video and transcript are delivered to your chosen destination, ready to publish or repurpose.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

The source footage or scripts you want captioned, or the channel where it already lives.
Your brand fonts, colors and any existing caption style you want matched.
Ten to twenty caption examples you like, so the style is clear before we start.
Access to the one destination the finished files should land in, such as your drive or CMS.
The name of the person who approves the styled captions before launch.
Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
Your business information (company basics, hours and brand voice), shared during intake, and one decision-maker who can approve outputs.
An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.

The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Intake verified, caption style and destination agreed.

Weeks 1–2 Transcription and caption styling built against your brand examples.

Week 3 Destination system connected and the three output formats configured.

Weeks 3–4 Twenty-five sample captioned clips generated and sent to you for review.

Week 4 Your review and two rounds of changes to style or timing.

Go-live Live, recorded handoff session, support starts.

Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
Option	Delivery time	Price
Standard	20–30 working days	$2,900
Express	15–25 working days	$3,400
Rush	10–20 working days	$3,900

What you receive at handover

A captioning pipeline producing styled captions and matching transcripts for your existing video
Your brand fonts and colors set in the brand profile and guardrail configuration
Up to three output formats, such as burned-in captions, subtitle files and plain-text transcripts
Delivery to one destination after a human check
A test report on sample captions you reviewed and approved
An admin guide, a recorded handoff session and 30 days of post-launch support

Expected benefits and how to measure them

More viewers can follow your videos with the sound off.
Accessibility requests can be met with transcripts you already hold.
Captions can look consistent with your brand.

Videos with captions: Count captioned against uncaptioned videos in your library each month.
Average watch time: In platform analytics, compare captioned videos with similar uncaptioned ones from before launch.
Caption corrections at the human check: Log fixes made during the check and see how they change over time.

Before you start: Count how many published videos have captions today and how they were made. Note average watch time for a handful of recent videos.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

The build price is one-time. Running it is paid in your own accounts, mostly AI transcription and rendering usage: roughly $20 to $150 a month, depending on how much video you caption. A team publishing a few clips a week sits toward the lower end.

AI usage during the build and testing is also billed to your accounts, so you keep ownership of every provider relationship. Nothing runs through us.

Ask about running costs

Custom requirements

If you need a second destination, more than three output formats, or captions in a second language, add a 'Custom requirements' note at checkout. You get a written Change Quote, and that work only starts once you accept it. Larger or bespoke projects use the Custom AI request form instead.

Request a custom version

Keep it running

Monthly maintenance covers monitoring, fixes, model and platform updates, a monthly health report and monthly hours for changes such as new style tweaks or an updated subtitle format. It starts after the thirty days of support, bills monthly, and can be cancelled any month.

$249/mo (the minimum fee, includes 2 change hours)

Optional. Starts after the post-launch support period. Cancel any month.

How maintenance works

How this compares

	Do it yourself with a SaaS tool	Hire a custom agency	Upmark Labs
Price	A captioning app charges per minute of video or a monthly seat fee	A video editor quotes per project, per minute captioned	Ours is one fixed price, shown on this page before you buy
Brand styling	A captioning app gives you a default caption look to adjust yourself	An editor applies your style by hand, each time	Ours applies your fonts and colors automatically, from examples you approve
Delivery	A captioning app is ready in minutes but needs manual styling	An editor's turnaround depends on their schedule	Ours has a fixed delivery time shown before you buy, with faster options
Review step	A captioning app publishes whatever it transcribes	An editor reviews on their own schedule	Ours puts a person on every file before it reaches your channel

Questions about this product

How accurate are the captions AI Captioning produces?

Every caption file goes through a human review step before it reaches your channel, checked against the source audio for wording and timing. Accuracy on clear studio audio is very high; heavy accents, overlapping speakers or poor audio need more correction, which the review step catches before you publish, rather than after.

Can AI Captioning match our existing caption style?

Yes. During intake you send ten to twenty examples you like, along with your brand fonts and colors, and those become the reference the styling is built against. If your style changes later, updates to the caption look fit inside the monthly change hours that come with maintenance.

What file formats does AI Captioning deliver?

You get up to three output formats from a single pass: burned-in captioned video, a standalone subtitle file such as SRT or VTT, and a plain transcript. Which three you want is agreed during intake, so the files match what your publishing channel actually needs.

How much does AI Captioning cost to run each month?

Running costs are paid straight to your own AI and rendering providers, roughly $20 to $150 a month depending on how much video you caption. We do not charge anything per minute or per video ourselves. The one-time build price for each delivery speed is shown separately in the price and delivery panel on this page.

How is AI Captioning different from AI Video QA?

AI Captioning generates the captions in the first place. AI Video QA, a separate build, checks video that already has captions against a brand and accessibility checklist before publishing. Many teams use Captioning to produce the files and QA to gate them before they go live, but each works on its own.

What do I need to provide before AI Captioning starts?

Your source footage or a link to where it lives, your brand fonts and colors, ten to twenty caption examples you like, and access to the one destination the finished files should land in. Account access is shared by adding our team as a user or creating a key you control, never by email, and one person needs to approve the styled output.

Can I cancel maintenance for AI Captioning later?

Yes. Maintenance bills monthly and can be cancelled any month with no lock-in. It starts after the thirty days of support included in the build, and covers ongoing style tweaks and fixes. It also includes monitoring, model and platform updates, a monthly health report, and change hours for things like an updated subtitle format.

Who owns the captions and transcripts AI Captioning produces?

You do. The captioned files, subtitle files and transcripts are yours outright once delivered, and the pipeline runs inside your own accounts, so there is nothing to hand back, license or migrate if you ever change providers, editors or platforms.