Social

AI Social Media Agent

Posts drafted, scheduled and published directly to your channels, with engagement reported back to you.

Posting consistently is hard when social media is everyone's second job. AI Social Media Agent drafts posts in your brand voice, publishes them directly to your channel inside the approval rules you set, handles routine replies and reports on what worked. Anything outside your rules is flagged to a person. You keep the channel, the login and the final say.

  • Posts drafted and published on schedule, inside your approval rules
  • Routine replies handled, everything else flagged to your team
  • Regular engagement reports that shape what posts next
$3,900 20–30 working days Optional maintenance $249/mo
A brass chain link looped around a clipboard over a calendar page, showing posts connected straight to a channel.

What it is

AI Social Media Agent drafts posts in your brand voice, publishes them directly to your connected social channel, and reports on how they perform. Unlike a scheduling tool, it has read and write access, so it can post and respond inside the rules you set. Replies outside your rules go to a person.

Why businesses buy it

A quiet or irregular social channel makes a business look closed, and potential customers notice. Yet posting well every week, replying to comments and tracking results takes hours that most teams do not have. Agencies help but come with retainers and slow approval loops. This agent keeps the channel active and responsive inside rules you control, and tells you what is working. The Scope Card sets out the channel, connected systems and workflows before you order, so you know exactly what it will and will not do.

Problems this solves

Social posting stops whenever the team gets busy

The agent drafts posts in your brand voice and publishes them directly to your connected channel. Posting continues on schedule, inside the rules you set.

Comments and questions sit unanswered while the team is busy

With read and write access, the agent can respond to comments inside your rules. Anything outside those rules goes to a person, through up to six approval workflows.

Nobody knows which social posts actually work

The agent reports on how posts perform on your channel. You can see which topics and formats earn engagement, and adjust what it drafts next.

Scope card SKU UPM-C0058

AI Social Media Agent

Everything this build includes, written down before you pay. Choose a delivery speed and any add-ons, then add it to your cart.

$3,900 one-time build price
1. Choose your delivery speed

Delivery times are in working days (Monday to Friday) and start once your intake is complete. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.

What is included

Channel
1 channel
Integrations
Up to 2 systems with read and write access
Knowledge
Up to 100 documents
Workflows
Up to 6 workflows with your approval rules
Languages
1
Testing
50 documented test scenarios
Revisions
2 rounds
Handoff
1 × 60-min handoff session (recorded)
Support
30 days after launch

A good fit if

You want posts to actually go live on your channel, not sit in a draft folder waiting for someone to hit publish.
You have a consistent set of post types, such as updates, offers and replies, that follow a repeatable pattern.
You are comfortable setting approval rules for what can post automatically and what needs a person to say yes first.
You already have one social channel connected, with admin access you can hand over.

Not the right fit if

If you only want posts drafted and scheduled, not published with direct write access, AI Content Distribution is the lower-scope fit.
If your source material is a webinar, blog or podcast that needs turning into social-native formats first, AI Social Repurposing handles that conversion.
If what you need is visibility into what people are already saying about you on social, not posting, AI Social Listening covers that instead.
If you need more than two connected systems or more than six workflows, add a note at checkout for a Change Quote, or use our Custom AI enquiry form for a larger build.

How it works

  1. You set the approval rules: which post types can go live automatically, and which need a person to sign off first.
  2. The agent drafts posts in your brand voice from the topics, offers or updates you feed it.
  3. Approved posts publish directly to your connected channel at the times you set, with no manual copy-paste step.
  4. Replies and mentions inside your rules are handled directly; anything outside them is flagged to the person you name.
  5. Every post and interaction is logged, so nothing that went out under your name is untracked.
  6. Engagement results are reported back on a schedule, and feed into what gets posted next.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

  • Admin and API access to the one social channel the agent will post to, such as LinkedIn or Meta.
  • Your approval rules: what can post automatically, and what needs a person to say yes.
  • Ten real example posts or replies that reflect how you actually talk to your audience.
  • The name of the person who approves anything outside the agreed rules.
  • Your brand guidelines and any topics, offers or updates the agent should draw from.
  • Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
  • Your business information (company basics, hours and brand voice), shared during intake.
  • One decision-maker for approvals.
  • An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Intake verified, approval rules and channel confirmed.
Weeks 1–2 Post drafting and workflow logic are built.
Week 3 Channel connected with read and write access configured.
Weeks 3–4 50 documented test scenarios run and reviewed.
Week 4 Your review and two rounds of changes.
Go-live Live, recorded 60-minute handoff, support starts.
Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
OptionDelivery timePrice
Standard20–30 working days$3,900
Express15–25 working days$4,600
Rush10–20 working days$5,250

What you receive at handover

  • AI Social Media Agent configured and publishing to one connected social channel
  • Up to six workflows with your approval and escalation rules
  • Up to 100 reference documents loaded, such as brand and product material
  • A test report covering 50 documented scenarios
  • An admin guide, a recorded 60-minute handoff session and 30 days of support

Expected benefits and how to measure them

  • Helps keep your social channel active through busy periods
  • Can shorten the time people wait for a reply
  • Makes it easier to learn which posts earn attention
Posts per week
Count posts on the channel for the month before launch and the month after.
Comment response time
Compare average reply time from the platform's insights, or a manual sample, before and after.
Engagement rate
Use the platform's analytics to compare engagement per post across equal periods.

Before you start: Record posts per week, average comment reply time and engagement rate for the last two months.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

The build price is one-time. Running AI Social Media Agent afterwards costs roughly $50 to $250 a month in your own accounts, covering AI model usage and hosting, plus whatever plan your social channel's own API access requires.

AI usage during the build and testing is billed the same way, directly to your accounts, so the channel stays entirely under your own ownership.

Ask about running costs

Custom requirements

Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.

Request a custom version

Keep it running

Monthly maintenance covers monitoring, fixes and change hours for widening what can post automatically, adding reply patterns and tuning the reporting. It starts after the post-launch support period, bills monthly and can be cancelled any month.

$249/mo (the minimum fee, includes 2 change hours)

Optional. Starts after the post-launch support period. Cancel any month.

How maintenance works

How this compares

Do it yourself with a SaaS toolHire a custom agencyUpmark Labs
Price A social scheduling tool charges a monthly seat fee regardless of what posts A social agency retainer bills monthly for a team's time Ours is one fixed price, shown on this page before you buy
Publishing A scheduling tool queues posts for you to approve and send manually An agency posts on your behalf, on their schedule Ours posts directly inside the approval rules you set
Replies A scheduling tool does not handle replies or mentions An agency build depends on what was agreed Ours handles replies inside your rules and flags the rest
Delivery A scheduling tool is instant, but drafting is still on you An agency retainer usually takes several weeks to ramp up Ours has a fixed delivery time shown before you buy, with faster options
Reporting A scheduling tool reports basic post-level metrics only An agency build depends on what was agreed Ours reports engagement on a schedule and feeds it into what posts next

Questions about this product

How much does AI Social Media Agent cost?

One fixed price, shown on this page before you buy. It covers the drafting logic, the approval workflows, connecting to your channel with read and write access, 50 test scenarios and the recorded handoff. The only ongoing cost is the AI model usage and hosting you pay directly in your own accounts, plus any API fees your channel charges.

What does AI Social Media Agent cost to run each month?

Usually $50 to $250 a month, covering AI model usage and hosting, paid in your own accounts, plus whatever your social channel's own API access costs. Posting volume and how many replies get handled automatically move that figure. Monthly maintenance is separate and optional.

How soon does AI Social Media Agent start posting?

Delivery time is fixed and shown before you buy, counted from a verified intake. Your approval rules, channel access and ten real example posts need to be in within 72 hours of ordering, since the agent is built around them. Delays sending that information move delivery by three working days per day late.

Can it really publish without me clicking a button each time?

Yes, inside the approval rules you set. Post types you mark as automatic go live on their own; anything outside those rules routes to the person you name first. You decide exactly where that line sits, and can tighten or loosen it later.

Does it handle replies and mentions, or just scheduled posts?

Both. Replies and mentions that fall inside your agreed rules get handled directly; anything outside them, such as a complaint or an unusual question, is flagged to a person rather than answered automatically. That split is set during intake from your real examples.

What if we want to change the approval rules later?

Small adjustments, such as widening what can post automatically or adding a new reply pattern, fit inside the monthly change hours that come with maintenance. A second social channel or a seventh workflow goes through a written Change Quote instead.

Who owns the posting history and the channel itself?

You do. The channel, its admin access and everything the agent has posted stay in your own account throughout. If maintenance is cancelled later, the connection and workflow logic already built stay exactly as delivered; nothing depends on an ongoing subscription.

Stop being the one who has to hit publish.

Order AI Social Media Agent and it drafts, posts and reports on your channel inside your own rules, from a fixed delivery date. The scope above is what you get, in writing, before you pay.

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