Lead Generation
AI Sales Agent for GoHighLevel
Engages, qualifies and nurtures leads through conversation and hands sales-ready deals to reps, connected natively to GoHighLevel so it reads and updates…
Lead Generation
AI Sales Agent for Events
Attendee and sponsor enquiries get date, headcount and budget gathered, then a booking call lands on the right rep's calendar.
Before every event, the inbox fills with booking, group and sponsorship enquiries, and your team cannot answer them all quickly. This edition tells attendee questions apart from sponsor and exhibitor enquiries, gathers date, headcount and budget, and books a call with the rep who handles that type of deal. After the event, it follows up to rebook for the next edition.
- Attendee, sponsor and exhibitor enquiries sorted automatically
- Date, headcount and budget gathered before every sales call
- Post-event rebooking follow-up for the next edition
$6,900
20–30 working days
Optional maintenance $345/mo
What it is
AI Sales Agent for Events answers booking and sponsorship enquiries, tells an attendee question apart from a sponsor or exhibitor one, gathers date, headcount and budget, and books a call with the rep who handles that type of enquiry. Every enquiry is logged in your CRM.
Why businesses buy it
Event sales happen against hard deadlines, and the weeks before an event are when enquiries peak and the team is busiest. Sponsors and group buyers who wait for a reply often spend their budget elsewhere. This edition handles the first conversation instantly, qualifies properly and puts the best opportunities in front of the right rep, without adding temporary staff. The written scope covers the channel, the event platform and CRM connections and the Events workflows before you order, so you can plan around your calendar.
Problems this solves
Attendee questions and sponsor leads land in the same inbox
The agent tells an attendee question apart from a sponsor or exhibitor enquiry. Sponsor and exhibitor leads go to the rep who handles that type, instead of waiting behind ticket queries.
Group and sponsor enquiries lack the details needed to quote
The agent gathers date, headcount and budget during the conversation. The rep receives those details in your CRM before the call, ready to shape a package.
Sponsorship leads wait while the team runs the current event
Enquiries are answered and booked onto a rep's calendar even when your team is on site. Every enquiry is logged in your CRM for follow-up after the show.
A good fit if
Enquiry volume spikes hard in the run-up to an event, with the same handful of questions about dates, capacity and pricing repeated dozens of times a day.
You handle both attendee bookings and sponsor or exhibitor enquiries, and want each routed to the right person instead of landing in one shared inbox.
Sponsorship conversations need budget and tier interest gathered before a rep's time is worth spending on a call.
Your event platform already tracks capacity and dates, and you want enquiries checked against real availability instead of promising a slot that's already gone.
Not the right fit if
Your enquiries are closer to course or program admissions than event bookings and sponsorships. See AI Sales Agent for Education & Training.
You don't need date, headcount and sponsorship-tier logic and would rather have a general qualifying agent for a simpler sales motion. See the AI Sales Agent, our base build.
You need this running across more than two connected systems or more than six workflows. Add a note at checkout for a written Change Quote.
The build needs to go beyond the listed scope, for example generating full sponsorship prospectus documents. Larger or bespoke projects go through the Custom AI request form.
How it works
- We load your event calendar, capacity limits, sponsorship tiers and the registration or agenda questions your team answers most often.
- The agent works out whether an enquiry is from an attendee, a sponsor, or an exhibitor, and follows a different line of questions for each rather than one script.
- Attendee questions about registration, agenda and logistics are answered directly from your event platform and documentation, without waiting on a person during peak periods.
- Sponsor and exhibitor enquiries get date, headcount and budget gathered, along with which sponsorship tier they're interested in, before anyone's calendar gets involved.
- Availability is checked against your event platform before anything is confirmed, so no enquiry is told a date or slot is open when it no longer is.
- A call is booked with the rep who handles that type of enquiry, sponsorship or attendee logistics, with the full conversation logged in your CRM beforehand.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your event platform, such as Eventbrite or Cvent, and your CRM, with sandbox or test records if available.
- Your event calendar, capacity limits, sponsorship tiers, and the registration and agenda questions you answer most.
- Ten real attendee or sponsor conversations or emails so tone matches how your team actually handles enquiries.
- The names of reps and whether each handles attendee logistics, sponsor enquiries, or both.
- Your business information (company basics, hours and brand voice), shared during intake.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never sent by email.
- One decision-maker who can confirm sponsorship tiers and routing rules before we build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and your event calendar, sponsorship tiers and rep routing confirmed.
Weeks 1–2
Attendee and sponsor conversation logic built against your agenda, capacity and tier material.
Week 3
Event platform and CRM connected, with booking calls routed to the right rep.
Weeks 3–4
50 documented test scenarios run against real attendee and sponsor enquiries, with results sent to you.
Week 4
Your review and two rounds of changes to routing rules or sponsorship questions.
Go-live
Live, recorded handoff session, 30 days of support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $6,900 |
| Express | 15–25 working days | $7,950 |
| Rush | 10–20 working days | $8,950 |
What you receive at handover
- The AI Sales Agent configured on one channel and connected to your CRM and reps' calendars
- An Events intent library and workflow templates for attendee, sponsor and exhibitor enquiries
- A test report covering 50 event sales scenarios
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can get sponsor and exhibitor leads to the right rep sooner.
- Helps reps open calls with the details they need to quote.
- Sponsor and exhibitor calls booked
- From your CRM, compare calls booked with sponsor and exhibitor enquiries, for the cycle before launch and the cycle after.
- Response time during live events
- Compare first-reply times on enquiries received while an event was running, before and after launch.
- Packages sold from enquiries
- Track packages signed against qualified enquiries for matching event cycles.
Before you start: Record the last event cycle's sponsor, exhibitor and group enquiries, with how fast each was answered and how many signed.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
One payment covers the build. Running it costs roughly $50 to $250 a month in AI model usage and hosting, on top of your existing event platform and CRM plans. Because enquiry volume spikes sharply around event dates, monthly usage tends to follow your own event calendar rather than staying flat.
AI usage during build and testing is billed to your own accounts, so every provider relationship stays yours.
Ask about running costsCustom requirements
If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
For event organizers, monthly maintenance covers monitoring, fixes and change hours for a new event's agenda, updated sponsorship tiers or seasonal capacity changes. It starts after the 30 days of included support and can be cancelled any month.
$345/mo (5% of the build price a month, includes 3 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | An event chatbot add-on charges per event or per attendee | A custom agency quotes after discovery calls, often for months of work | Ours is one fixed price, shown before you buy |
| Attendee vs sponsor | Most event chatbots use one flow for every enquiry | An agency build depends on what was agreed | Ours tells attendee and sponsor enquiries apart automatically |
| Availability accuracy | A static FAQ bot can't check live capacity | An agency build depends on what was agreed | Ours checks your event platform before confirming anything |
| Delivery | An event chatbot add-on needs weeks of flow setup per event | An agency usually takes several months for a comparable scope | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
What does the AI Sales Agent for Events cost, and what's included?
One fixed price, shown next to this page before you order, covers the full build: attendee and sponsor conversation logic, availability checking and rep routing. It also includes 50 test scenarios, two rounds of changes and a recorded 60-minute handoff session before launch. Express and rush delivery are available at a set uplift if your event date is close.
How does the AI Sales Agent for Events tell an attendee from a sponsor enquiry?
It reads what the enquiry is actually asking about, registration and agenda questions point to an attendee, while questions about booth space, packages or visibility point to a sponsor or exhibitor, and follows a different line of questions for each. That distinction also decides which rep's calendar the booking call lands on.
Can the AI Sales Agent for Events promise a date or slot that might already be full?
No. Every date, capacity and slot question is checked against your event platform before anything is confirmed to the enquiry, so nobody is told a spot is available when it's actually gone. If capacity has changed since the calendar was last synced, the agent flags that rather than confirming a stale answer.
What should we budget monthly to run the AI Sales Agent for Events?
Roughly $50 to $250 a month in AI model usage and hosting, on top of your existing event platform and CRM plans, billed to your own accounts. Because enquiry volume spikes sharply around your own event dates, monthly usage tends to follow your event calendar rather than staying flat throughout the year.
What does a rep see when the AI Sales Agent for Events books a sponsor call?
The sponsorship tier discussed, budget range, headcount or booth interest, and any questions already answered, all logged against the enquiry in your CRM. The rep starts the call already knowing what level of sponsorship the enquiry is considering, instead of re-covering ground the conversation already established earlier that same day.
Can we update sponsorship tiers after the AI Sales Agent for Events launches?
Yes. Two rounds of changes are included before launch, and monthly maintenance covers updated tiers, a new event's agenda or seasonal capacity changes once you're live and taking real enquiries. Larger changes, like a completely new sponsorship structure, are scoped separately as a Change Quote.
Does the AI Sales Agent for Events handle enquiries after the event has already happened?
Yes, within the six workflows included in the build, which cover post-event follow-up alongside registration help, agenda questions and sponsor enquiries. That means the same agent that handles pre-event volume can also carry post-event questions and follow-up work, rather than needing an entirely separate build for each phase.
Answer the pre-event flood without adding headcount for two weeks.
Order AI Sales Agent for Events and the pre-event rush of enquiries gets answered, qualified and booked without extra temporary staff.
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