PR, Influencer & Reviews

AI Influencer Research

A vetted, recurring shortlist of creators matched to your audience, brand values and budget range.

Finding the right creators takes hours of scrolling, and a bad match can put your brand next to content you would never approve. This build searches the platforms you name, checks each creator for audience fit, engagement quality and brand safety against your values, and sends a regular shortlist your team can take straight to outreach.

  • A vetted creator shortlist delivered on your schedule
  • Audience-fit notes explaining why each creator made the list
  • Brand-safety checks on every creator's past content
$1,900 20–30 working days Optional maintenance $249/mo
A magnifying glass over a clipboard of cards with sync-arrow charms, suggesting candidates checked and refreshed.

What it is

AI Influencer Research finds and vets creators across the platforms you name, checking audience fit, engagement quality and brand safety against the values you set, and delivers a recurring shortlist you can hand straight to outreach. Each creator comes with notes on audience fit and a brand-safety check.

Why businesses buy it

Creator marketing works when the creator's audience is your audience and their content fits your values. Get either wrong and the budget is wasted, or worse, the partnership becomes a brand problem. Vetting by hand is slow, so teams fall back on follower counts. This build checks fit, engagement quality and past content for every candidate and explains each choice in plain words. The scope sets out the platforms, criteria and delivery channel before you order, so you know exactly how creators are chosen.

Problems this solves

Finding creators who fit your audience means hours of scrolling

It searches the platforms you name and checks audience fit against the values you set. A recurring shortlist arrives ready to hand straight to whoever runs outreach.

Creators with weak or inflated engagement slip through

Each candidate's engagement quality is checked before they reach the shortlist. Notes explain the audience fit, so your team can judge the reasoning rather than raw follower counts.

Brand-safety problems with a creator surface after the deal

Every creator comes with a brand-safety check against the values you set. Any concerns are visible before anyone reaches out, rather than after a creator's content has already gone live.

Scope card SKU UPM-C0072

AI Influencer Research

Everything this build includes, written down before you pay. Choose a delivery speed and any add-ons, then add it to your cart.

$1,900 one-time build price
1. Choose your delivery speed

Delivery times are in working days (Monday to Friday) and start once your intake is complete. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.

What is included

Channel
1 delivery channel (email, Slack or Notion)
Integrations
Up to 2 systems
Knowledge
Up to 25 tracked sources, competitors or topics
Workflows
1 recurring brief (daily or weekly) plus change alerts
Languages
1
Testing
2 trial report cycles reviewed with you
Revisions
2 rounds
Handoff
1 × 45-min handoff session (recorded)
Support
30 days after launch

A good fit if

You want to work with creators but currently build shortlists by scrolling platforms manually, which eats hours per campaign.
You care about audience fit and engagement quality, not just follower count, and want candidates checked against both.
You have brand safety criteria, such as content you will not be associated with, that every candidate should be screened against.
You want a recurring shortlist as new creators emerge in your category, not a one-off list that goes stale.

Not the right fit if

You already have a shortlist and need someone, or something, to actually message and manage the relationship with each creator. See AI Influencer Outreach, which drafts and manages outreach directly.
You need journalists and publications researched for press coverage, not creators for sponsored content. See AI PR Research.
You need the wider market and audience researched beyond creators specifically. See AI Marketing Research or AI Audience Research.
You want to negotiate rates and contracts through this build. That work sits with your team or legal counsel; this build finds and vets candidates only.

How it works

  1. You set the criteria. Your target audience, category, platforms and brand-safety rules, such as content or affiliations to avoid are agreed at intake.
  2. Candidates are found across your named platforms. Up to 25 tracked sources, meaning platforms, hashtags or existing creator lists are searched for accounts matching your audience and category.
  3. Each candidate is vetted, not just counted. Audience overlap, engagement quality relative to follower count, and content history against your brand-safety rules are checked before anyone makes the shortlist.
  4. Findings are written up with evidence. Each shortlisted creator comes with the data behind the recommendation, cited to the source, so you can verify it rather than take a follower count on faith.
  5. Two trial cycles are reviewed with you before launch. You see the shortlist format and flag anything that should be weighted differently before it goes live.
  6. The shortlist lands in your delivery channel on schedule. Email, Slack or Notion, refreshed on the cadence you set, so new candidates surface as your category changes.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

  • Your target audience, category and the platforms you want creators found on.
  • Your brand-safety rules, meaning the content, topics or affiliations a candidate should be screened against.
  • Access to the delivery channel, such as email, Slack or Notion, where the shortlist should land.
  • Any existing creator lists or past partnerships you want used as reference examples.
  • Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
  • Your business information (company basics, hours and brand voice), shared during intake.
  • One decision-maker who can sign off on scope questions during the build.
  • An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Intake verified and audience, category and brand-safety rules agreed.
Weeks 1–2 Workflow, prompt and guardrail configuration built around your criteria.
Week 3 Connection to your delivery channel and tracked platforms configured and tested.
Weeks 3–4 Two trial shortlist cycles generated and reviewed with you.
Week 4 Your review and two rounds of changes to criteria and vetting weight.
Go-live Live, recorded handoff session, 30 days of support starts.
Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
OptionDelivery timePrice
Standard20–30 working days$1,900
Express15–25 working days$2,300
Rush10–20 working days$2,650

What you receive at handover

  • AI Influencer Research running in your environment and searching your named platforms
  • A recurring shortlist with audience-fit notes and brand-safety checks, delivered to email, Slack or Notion
  • Workflow, prompt and guardrail configuration, including your brand values and fit criteria
  • A test report from two trial report cycles reviewed with you
  • An admin guide and recorded handoff session
  • 30 days of post-launch support

Expected benefits and how to measure them

  • Can cut the time spent hunting for suitable creators
  • Helps avoid partnerships that clash with your values
  • Makes shortlists easier to defend to the wider team
Research hours per shortlist
Log time spent building a creator shortlist before launch, then compare with time reviewing the delivered shortlist.
Shortlist-to-partnership rate
Track how many shortlisted creators become partners, comparing lists built before and after launch.
Partnership results
Compare engagement or sales codes from creator content for partnerships sourced before and after launch.

Before you start: Record how long a creator shortlist takes today and how many shortlisted creators became partners last quarter.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

The build price is one-time. Running the research costs roughly $20 to $120 a month, covering AI usage and web data or search API calls, billed directly in your own accounts. The figure tracks how many platforms are searched and how often the shortlist refreshes; a weekly refresh across several platforms sits near the top of that range.

AI usage during the build and testing is also billed to your accounts, so every provider relationship stays yours. Nothing runs through us.

Ask about running costs

Custom requirements

Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.

Request a custom version

Keep it running

After launch, monthly maintenance keeps the build current as your business changes. It covers monitoring, fixes and monthly hours for changes such as a new platform, adjusted brand-safety rules or a refreshed audience target. Maintenance starts after the post-launch support period, bills monthly and can be cancelled any month. Unused hours do not roll over.

$249/mo (the minimum fee, includes 2 change hours)

Optional. Starts after the post-launch support period. Cancel any month.

How maintenance works

How this compares

Do it yourself with a SaaS toolHire a custom agencyUpmark Labs
Price A SaaS influencer database charges a monthly fee per seat with limited search filters An influencer agency quotes a shortlist fee after a briefing call Ours is one fixed price, shown on this page before you buy
Vetting A SaaS database shows follower counts but rarely checks audience overlap An agency vets candidates manually, when time allows Ours checks audience fit, engagement quality and brand safety on every candidate
Freshness A SaaS database updates on its own schedule regardless of your category An agency shortlist is current on delivery day and ages from there Ours refreshes on the recurring cadence you set
Evidence A SaaS tool shows raw metrics with no recommendation attached An agency's reasoning often lives in someone's head, not on paper Ours cites the evidence behind every shortlisted creator
Delivery A SaaS tool is available immediately but needs manual filtering An agency typically takes several weeks, set per project Ours has a fixed delivery time shown before you buy, with faster options

Questions about this product

How many creators does AI Influencer Research shortlist per cycle?

The shortlist size depends on how tightly your criteria are set; most cycles return enough well-vetted candidates to fill a campaign roster without wading through hundreds of loosely matched accounts. Two trial cycles before launch show you the typical volume for your category.

What does AI Influencer Research cost to run each month?

Roughly $20 to $120, covering AI usage and web data or search API calls, paid directly in your own accounts rather than billed through us. The figure tracks how many platforms are searched and how often the shortlist is refreshed for you.

Does the research check engagement quality, not just follower count?

Yes. Each candidate is checked for audience overlap with your target and engagement quality relative to their follower count, not ranked by reach alone. A smaller, well-matched account can easily outrank a larger one with weaker audience fit on your shortlist.

Does this build message creators or negotiate rates on my behalf?

No, it finds and vets candidates only; a person on your team reaches out from the shortlist it builds. If you want the outreach itself handled end to end, see AI Influencer Outreach, which drafts and manages creator conversations directly for you.

How fast can AI Influencer Research go live?

Delivery follows the fixed timeline shown in the delivery panel, counted from a verified intake. Express and rush options are available for a fee if you need a shortlist sooner. Sharing your brand values, target audience and preferred platforms early in intake is what keeps the build on schedule.

How are brand-safety rules applied during vetting?

Candidates are screened against the content, topics or affiliations you name as unacceptable at intake, and flagged rather than silently dropped when something borderline appears in their history. You always see why a candidate was excluded, not just that they were.

Can I change the target audience or platforms later?

Yes, through maintenance. Adjusting the audience target, adding a new platform, or updating brand-safety rules all fit comfortably inside the monthly change hours, and apply starting from the very next scheduled refresh cycle onward. Maintenance starts after the post-launch support period, bills monthly and can be cancelled any month. Unused hours do not roll over.

Can the shortlist include micro-influencers, not just large accounts?

Yes, provided your criteria at intake include the follower range you want covered. Vetting weighs audience fit and engagement quality far more heavily than reach, which often favors well-matched micro-influencers over broad-reach accounts that carry noticeably weaker relevance to your own specific category and audience.

Stop scrolling platforms to build a creator shortlist.

Order AI Influencer Research and start every creator campaign from a vetted, explained shortlist. Platforms and vetting criteria are agreed in writing before you pay.

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