SEO & Content

AI Brand Voice

Your tone, vocabulary and style rules captured once as a profile every writer and tool can follow.

If five people write for your business, you probably have five slightly different voices. AI Brand Voice studies the writing you already like and turns it into a clear, reusable profile: tone, vocabulary, sentence rhythm and the phrases you avoid. That profile connects to your content tools, so every writer and every AI draft starts from the same standard.

Your tone and vocabulary documented from your own best writing
One profile your writers and AI tools can all follow
Fewer rewrites for sounding off-brand

$1,900 20–30 working days Optional maintenance $249/mo

Choose delivery and add to cart Talk to an expert

What it is

AI Brand Voice studies your existing writing and turns it into a reusable voice profile: tone, vocabulary, sentence rhythm and the phrases you avoid. That profile then plugs into other content tools so every writer and every AI output matches it. It is built from your writing, not a blank template.

Why businesses buy it

An inconsistent voice makes a business feel smaller and less trustworthy, and it creates endless rewriting. Style guides help, but they sit in a folder and nobody applies them the same way. This build captures what on-brand really means from your own writing, then connects it to the tools that produce your content, so new drafts sound like you from the start. The Scope Card lists the reference set, destination and formats before you order, so you know exactly what the profile covers.

Problems this solves

Every writer and AI tool sounds slightly different

Your existing writing is studied and turned into a reusable voice profile covering tone, vocabulary, sentence rhythm and phrases to avoid. Writers and tools can all work from it.

Brand guidelines describe the voice too vaguely to apply

The profile is built from your own writing, not a blank template. It gives concrete examples and rules a writer can follow line by line.

New freelancers take a long time to sound like you

The voice profile plugs into your other content tools and serves as a reference for new writers. Up to 20 examples show the voice in practice from their first piece.

Scope card SKU UPM-C0056

AI Brand Voice

Everything this build includes, written down before you pay. Choose a delivery speed and any add-ons, then add it to your cart.

$1,900 one-time build price

1. Choose your delivery speed

Standard 20–30 working days $1,900 Express 15–25 working days $2,300 Rush 10–20 working days $2,650

Delivery times are in working days (Monday to Friday) and start once your intake is complete. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.

What is included

Channel: Output delivered to 1 destination (CMS, drive, store or inbox)
Integrations: Up to 1 destination system
Knowledge: Your brand profile + up to 20 reference examples
Workflows: 1 generation pipeline with up to 3 output formats
Languages: 1
Testing: 25 sample outputs reviewed and approved by you
Revisions: 2 rounds
Handoff: 1 × 45-min handoff session (recorded)
Support: 30 days after launch

A good fit if

Your content reads differently depending on who wrote it, and nobody has written down what 'on-brand' actually means.

You brief freelancers or agencies often and re-explain your tone every single time.

You are about to bring in AI writing tools and want them constrained to your voice from day one, not guessing.

You already have a body of writing you are happy with, that a profile could be built from.

Not the right fit if

If you need the profile applied to check finished drafts against it, not just built, AI Content QA does that checking step.

If you want the voice profile used to actually draft new content from a topic list, AI Content Engine plans and writes with it applied.

If your priority is written campaign direction rather than tone rules, AI Marketing Brief turns goals into a structured brief instead.

If you need more than 20 reference examples analyzed or the profile applied to more than one destination system, add a note at checkout for a Change Quote.

How it works

You share 10 to 20 pieces of existing writing you rate as genuinely on-brand, plus anything you would call off-brand.
The profile is built from patterns across those examples: sentence length, vocabulary, tone, and phrases or clichés you avoid.
The profile is written up in plain language, not jargon, so a new hire or a freelancer can read it in minutes.
It is then connected to the one destination system you use for content or marketing tools, so outputs there follow it automatically.
You review sample outputs written against the profile before it goes live, and can adjust rules that feel off.
The profile stays a living document: language that stops working gets flagged and refined as part of ongoing support.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

Ten to twenty pieces of writing you consider genuinely on-brand, and a few you would call off-brand.
Any existing style guide or tone notes, even informal ones.
Access to the one system where the voice profile should be applied.
The audience the voice is written for, so tone choices make sense in context.
The name of the person who signs off on the finished profile.
Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
Your business information (company basics, hours and brand voice), shared during intake.
One decision-maker for approvals.
An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.

The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Intake verified, reference writing collected.

Weeks 1–2 Voice patterns analyzed and a draft profile built.

Week 3 Destination system connected and profile applied.

Weeks 3–4 25 sample outputs generated against the profile for review.

Week 4 Your review and two rounds of changes.

Go-live Live, recorded handoff session, support starts.

Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
Option	Delivery time	Price
Standard	20–30 working days	$1,900
Express	15–25 working days	$2,300
Rush	10–20 working days	$2,650

What you receive at handover

A reusable voice profile covering tone, vocabulary, sentence rhythm and phrases to avoid
AI Brand Voice configured and connected to one destination or content tool
Up to 20 reference examples that show the voice in practice
A test report covering 25 sample outputs you reviewed and approved
An admin guide, a recorded 45-minute handoff session and 30 days of support

Expected benefits and how to measure them

Helps every writer and tool sound like one company
Can reduce the edits needed to fix tone
Makes onboarding new writers faster

Tone edits per draft: Ask editors to count tone-related changes on a sample of drafts before launch and after.
Reviewer voice rating: Have reviewers score drafts for voice on a simple scale, monthly, and track the average.
Time to onboard a new writer: Note how many pieces a new writer needs before their drafts pass review, compared with past hires.

Before you start: Collect a few recent drafts and note how many tone edits each needed. Record how long the last new writer took to settle in.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

The build price is one-time. Running AI Brand Voice afterwards costs roughly $20 to $150 a month in your own accounts for AI model usage, and it tends to sit near the low end since the profile itself is checked, not regenerated, on each use.

AI usage during the build and testing is billed the same way, directly to your accounts, so the profile stays fully yours.

Ask about running costs

Custom requirements

Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.

Request a custom version

Keep it running

We recommend monthly maintenance for this build. It covers monitoring, fixes and monthly change hours for retiring phrases, tightening the tone and adding new reference examples as your brand grows. It starts after the post-launch support period, bills monthly and can be cancelled any month.

$249/mo (the minimum fee, includes 2 change hours)

Optional. Starts after the post-launch support period. Cancel any month.

How maintenance works

How this compares

	Do it yourself with a SaaS tool	Hire a custom agency	Upmark Labs
Price	A style-guide tool charges a monthly fee for storage and templates	A branding agency charges a separate project for a tone-of-voice guide	Ours is one fixed price, shown on this page before you buy
Application	A style-guide tool stores the rules but does not apply them	An agency delivers a document, not a connected profile	Ours connects directly to your content tools so outputs follow it
Delivery	A style-guide tool is instant, but writing the rules is still on you	An agency tone-of-voice project usually takes several weeks	Ours has a fixed delivery time shown before you buy, with faster options
Basis	A style-guide tool starts from a blank template	An agency build depends on what was agreed	Ours is built from your own existing writing, not guesswork

Questions about this product

How much does AI Brand Voice cost?

One fixed price, shown on this page before you buy. It covers analyzing your reference writing, building the profile, connecting it to one system, testing and the recorded handoff. There is no per-use charge afterwards. The only ongoing cost is the AI model usage you pay directly in your own accounts.

What does AI Brand Voice cost to run each month?

Usually $20 to $150 a month in AI model usage, paid in your own accounts, and it tends to sit toward the low end since the profile is applied as a check, not regenerated from scratch. Monthly maintenance is separate and optional.

How long does it take to build the AI Brand Voice profile?

Delivery time is fixed and shown before you buy, counted from a verified intake. Your reference writing, any existing style notes and your target audience need to be in within 72 hours of ordering, since the profile is built directly from them. Delays sending those items move delivery by three working days per day late.

How many writing samples do you need to build the profile?

Ten to twenty pieces you consider genuinely on-brand, plus a few you would flag as off-brand if you have them. More examples give the profile more to learn from, but fewer than ten usually is not enough for reliable patterns across tone and vocabulary.

Does the AI Brand Voice profile write content on its own?

No. It defines the rules other tools and writers follow; it does not draft content by itself. Pair it with AI Content Engine or AI Blog Production if you also want drafting done, or apply it to your own writers' process directly.

Can the voice profile be updated as our brand evolves?

Yes. Small adjustments, such as retiring a phrase or tightening the tone, fit inside the monthly change hours that come with maintenance. Applying the profile to a second system or a full brand refresh goes through a written Change Quote instead.

Who owns the finished brand voice profile?

You do. The profile document, the analysis behind it and every rule it contains belong to you outright. It stays written up in plain language you can hand to a new hire or a freelancer, whether or not you keep maintenance with us.

Write down what 'on-brand' actually means, once.

Order AI Brand Voice and your tone becomes a documented profile that your writers and tools follow, on a fixed delivery date. The scope above is what you get, in writing, before you pay.

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