AI Agents and Assistants
What is an AI agent? A plain-English guide for business owners
What an AI agent is, how it works, where it helps a small business, the risks, and a 7-point check to see if you are ready for one.
AI Features & Bots
AI Website Chatbot
Visitors get accurate answers from your own content the moment they land on your site, with a clean handoff when needed.
Visitors arrive with a question, and if nobody answers they leave. This chatbot sits on your website in your brand colors and answers from the pages, documents and FAQs you approve. When a question needs a person, it hands the visitor to your team by email or helpdesk with the conversation attached. It never invents an answer, and you own the accounts it runs in.
- Answers visitors at any hour from content you approve
- Hands real questions to your team with the chat attached
- Says when it does not know instead of guessing
$2,500
20–30 working days
Optional maintenance $249/mo
What it is
AI Website Chatbot answers questions from visitors on your website, using only the documents, pages and FAQs you approve, and hands off to your team by email or helpdesk when a question needs a person. It says so when the answer is not in your content.
Why businesses buy it
Every unanswered question on your website is a sale or a sign-up that may go elsewhere. Contact forms feel slow, and your team cannot watch live chat all day. A chatbot that answers from your own content handles the routine questions instantly, so your people spend time on the conversations that matter. The written scope tells you before you order how much content it learns, which questions it covers, where handoffs go and how it is tested.
Problems this solves
Visitors keep asking questions your website already answers somewhere
The chatbot answers from the documents, pages and FAQs you approve, up to one hundred documents or two hundred web pages. Visitors get a reply in the chat window instead of emailing your team.
Out-of-hours visitors leave without an answer or a contact
The website widget keeps answering when the office is closed. If a question needs a person, it hands over through the agreed route, such as email or your helpdesk.
Generic chatbots invent answers that are not in your content
Guardrails keep replies tied to your approved content. If the answer is not there, the chatbot says so and offers the handoff. Forty documented test questions with pass/fail results check this before launch.
A good fit if
Visitors ask the same handful of questions about your product, pricing or process before they buy or sign up.
You already have documentation, FAQs or website content the chatbot can learn from, rather than nothing written down at all.
You want the chatbot to sit on your public website, not inside an internal tool like Slack or Teams.
You want a clean handoff to email or a helpdesk when a visitor's question goes beyond what the chatbot should answer.
Not the right fit if
The chatbot is for your own staff, not website visitors. See AI Custom Team Assistant, built for internal use.
Your team lives in Slack and wants the bot there instead of on the website. See AI Slack Bot.
You need the bot to take real actions in another app, not just answer questions. See AI Feature Integration.
You need conversations booked and rescheduled as appointments, not just answered. See AI Multi-Step Workflow Automation, built for that level of process automation.
How it works
- We load the chatbot with the documents, web pages and FAQs you approve, up to 100 documents or 200 pages, so its answers come only from content you trust.
- The widget is installed on your website, styled to your logo and brand colors so it reads as part of your site, not a bolted-on tool.
- Visitors ask questions in their own words, across up to five defined intents such as pricing, features, setup or support.
- When a question falls outside the approved content or the five intents, the chatbot says so and hands off by email or to your helpdesk instead of guessing.
- Every conversation is logged, so you can see what visitors are actually asking before you decide what to add to the knowledge base next.
- 40 documented test questions are run before launch, each checked pass or fail against your approved answers.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- The documents or website pages the chatbot should learn from.
- Your top 20 frequently asked questions, with the answers you want used.
- Escalation email or helpdesk access so unanswered questions can be handed off.
- Website admin access, or your developer's help, to install the chat widget.
- Your logo and brand colors so the widget matches your site.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- One decision-maker who can approve the FAQ answers and the finished chatbot.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake reviewed and your top FAQs, intents and handoff rules confirmed.
Weeks 1–2
The chatbot is loaded with your documents and pages, and the five intents built.
Week 3
The website widget is installed and styled, and the handoff to email or your helpdesk connected.
Weeks 3–4
40 documented test questions run, with pass or fail results sent to you.
Week 4
Your review and two rounds of changes to answers, styling or handoff rules.
Go-live
Live on your website, recorded handoff session held, support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $2,500 |
| Express | 15–25 working days | $2,950 |
| Rush | 10–20 working days | $3,400 |
What you receive at handover
- The AI website chatbot, configured and live on one channel: website widget, Slack or Microsoft Teams
- Prompt and guardrail configuration for up to five intents plus human handoff
- A connection to one handoff route, such as email or your helpdesk
- A test report with forty documented test questions and pass/fail results
- An admin guide and the recorded 60-minute handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can cut down the repeat questions reaching your inbox
- Helps visitors get an answer outside office hours
- Lets your team spend more time on questions that need a person
- Repeat enquiries by email
- Count emails on the topics the chatbot covers. Compare four weeks before launch with four weeks after.
- Handoff rate
- From the chatbot's conversation records, divide handoffs by total conversations each week. Track whether it settles as content improves.
- Out-of-hours conversations
- Count chats started outside opening hours each week. Compare with out-of-hours contact form submissions before launch.
Before you start: Count email and contact form enquiries for a typical month. List the questions that come up most often.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build itself is a one-time payment, shown before you buy. Running it typically costs ~$30–150 a month for AI model usage and hosting, billed in your own accounts. A site answering a few hundred visitor questions a month usually sits mid-range.
AI usage during build and testing is billed the same way, so your hosting and AI accounts stay in your name.
Ask about running costsCustom requirements
Need more than 100 documents, a second channel, or more than five intents? Add a note at checkout for a written Change Quote, without affecting your original delivery date. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
We recommend monthly maintenance for this build. It covers monitoring, fixes and monthly hours for new FAQs, seasonal content, updated pages or an added intent. Bigger changes go through a Change Quote. Maintenance starts after the included support period and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A chatbot widget charges a monthly fee per conversation or per seat | An agency quotes after discovery calls | Ours is one fixed price, shown before you buy |
| Answers | A generic chatbot widget answers from the open internet unless carefully restricted | An agency build depends on what was agreed | Ours only answers from the documents and FAQs you approve |
| Delivery | A widget installs in minutes but still needs your content loaded and tuned | An agency usually takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
| Handoff | A widget often just says 'contact us' with no routing | An agency build depends on what was agreed | Ours hands off to your email or helpdesk automatically |
| Testing | A widget ships untested until real visitors find the gaps | An agency build depends on what was agreed | Ours is checked against 40 documented test questions first |
Questions about this product
What does the AI Website Chatbot price include?
One fixed price covers the build on the Scope Card: loading your content, building up to five intents, installing the widget on your site, running 40 documented test questions, and a recorded 60-minute handoff session. The price is shown before you order, and it does not change once the work starts.
What does the website chatbot cost to run each month?
Typically $30 to $150 a month for AI model usage and hosting, billed in your own accounts. A site answering a few hundred visitor questions monthly usually sits mid-range. You keep ownership of every provider account, and nothing runs through us.
How long until the chatbot is live on my website?
Standard, Express and Rush delivery times are all shown in the price panel before you order. The clock starts from a complete intake, so delivery depends on receiving your documents, FAQs and website access within 72 hours of ordering. Late information pushes the schedule back.
Will the chatbot ever make up an answer?
No. It only answers from the documents, pages and FAQs you approve during intake. If a visitor's question falls outside that content or the five defined intents, the chatbot says so and hands off to your email or helpdesk instead of guessing.
Can I add new FAQs after the chatbot launches?
Yes. Two rounds of changes are included before launch, and ongoing updates, such as new FAQs or seasonal content, fit inside the monthly change hours of maintenance. A new channel or extra intents are quoted as an add-on. Maintenance also covers monitoring, fixes and updated pages. It starts after included support and can be cancelled any month.
Can visitors tell they are talking to AI?
Yes, if you choose to say so in the widget's greeting, and many businesses do. The chatbot's replies are drawn only from your approved content, and any question it cannot answer is handed off to a person rather than answered with a guess.
What happens to the questions the chatbot cannot answer?
They are logged and handed off to the email address or helpdesk you set up during intake, so nothing is left unanswered. Reviewing those logged questions is also the easiest way to see what to add to the chatbot's knowledge base next.
Guides on this topic
All guides Answer visitor questions before they bounce.
Order AI Website Chatbot and your website starts answering visitors from your own content, with a clean handoff to your team whenever a question needs a person.
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