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Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Reviews & Reputation
AI Review Response Agent
Drafts on-brand replies to your Google and platform reviews, ready for your approval before anything gets posted.
Unanswered reviews tell customers nobody is listening, but writing thoughtful replies takes time your team rarely has. This agent drafts a reply to each Google and platform review in your brand voice. It responds to the actual point each reviewer made, from praise to a question to a complaint. Every draft waits for your approver, so nothing is posted without a person.
- A draft reply for every review, written in your brand voice
- Each reply answers the specific point the reviewer raised
- Nothing reaches a customer until your approver signs off
$1,500
20–30 working days
Optional maintenance $249/mo
What it is
AI Review Response Agent drafts on-brand replies to Google and platform reviews, such as Trustpilot, Yelp, Facebook or your store's review app. Each draft matches your tone of voice and the point the reviewer raised, from praise to a complaint. Every draft waits for your approval before it is posted.
Why businesses buy it
Customers read how a business responds to reviews, especially the critical ones, before deciding to buy or book. A thoughtful reply can turn an unhappy customer around and reassure everyone reading. Yet replying well to every review is slow, so most go unanswered. This agent does the drafting, in your voice and from your own examples, so your team only reviews and approves. You stay in control of every word. The scope is fixed in writing before you order, covering the voice, formats, destination and testing.
Problems this solves
Reviews go unanswered because replying takes too long
The agent drafts on-brand replies to Google and platform reviews, matched to your tone of voice. Your team approves each draft instead of writing every reply from scratch.
Replies sound copied and pasted across different reviews
Each draft responds to the specific point the reviewer raised, whether praise, a sizing question or a complaint. It uses your brand profile and up to 20 reference examples.
A rushed reply to a complaint can make things worse
Every draft waits for your approval before it reaches a customer. Before launch, the setup was checked through 25 sample outputs that you reviewed and approved yourself.
A good fit if
You get enough reviews that writing a thoughtful reply to each one eats real staff time every week.
You want every reply to match your brand's tone of voice, drawing on examples you approve rather than a generic template.
You're comfortable having drafts wait in a queue for a named approver before anything is posted publicly.
Your reviews arrive on Google Business Profile, a review platform or your store's review app. You want drafts sent to one place your team uses.
Not the right fit if
You want the review text analyzed for recurring themes and quality issues, not replies written. See AI Review Intelligence, which is built for that analysis.
You want a person to ask customers for reviews and reply to them for you each month. See Review Management, our monthly done-for-you service.
You need drafts sent to more than one destination system, such as separate inboxes for each location. Add a note at checkout for a Change Quote.
You want replies posted automatically without a human approval step. This build always routes drafts to your named approver first; a different automation profile can be discussed through our Custom AI enquiry form.
You need more than three output formats or more than 20 reference examples guiding the brand voice. Add a note at checkout and we quote the extra scope.
How it works
- You set the brand voice. Your brand guidelines plus up to 20 reference examples you like go in, so drafts sound like your team wrote them, not a script.
- The destination is connected. One system, such as a shared inbox, a shared drive or your review tool, receives the finished drafts.
- Reviews are read and understood. Each incoming review is read for its actual point, whether that's praise, a question, a service complaint or a product fault.
- A reply is drafted in up to three formats. A short public reply, a longer version, or a private follow-up message can each be generated from the same review, depending on what you need.
- 25 sample outputs are reviewed with you. A batch of real drafts is checked against your brand voice and approved before the pipeline goes live.
- Drafts wait for your approval. Nothing reaches a customer until your named approver signs off, and a recorded 45-minute session covers how the approval queue works day to day.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your brand guidelines and tone-of-voice notes, so drafts read like your team wrote them.
- Ten to twenty reference examples of replies you already like, to anchor the voice.
- Access to the destination where finished drafts should land, such as a shared inbox, a shared drive or your review tool.
- The name of the person who approves drafts before anything is posted.
- Your service, returns or complaint policies, so replies to complaints stay accurate.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- Your business information (company basics, hours and brand voice), shared during intake.
- One decision-maker who can sign off on the brand voice before the build moves to testing.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and your brand voice and reference examples confirmed.
Weeks 1–2
Drafting pipeline and destination connection built.
Week 3
Output formats configured and tested against real review examples.
Weeks 3–4
25 sample drafts generated and reviewed with you.
Week 4
Your review and two rounds of changes to tone and format.
Go-live
Live, recorded handoff session, 30 days of support starts.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $1,500 |
| Express | 15–25 working days | $1,800 |
| Rush | 10–20 working days | $2,100 |
What you receive at handover
- AI Review Response Agent configured and deployed
- One drafting pipeline with up to three output formats, delivered to one destination
- Your brand profile and up to 20 reference examples built into the setup
- A test report from 25 sample replies you reviewed
- An admin guide, the recorded 45-minute handoff and 30 days of post-launch support
Expected benefits and how to measure them
- Can help you reply to more reviews without extra staff time
- Keeps replies in one consistent voice
- Leaves the final word with you on every reply
- Review reply rate
- Compare the share of reviews answered in your review platform for the month before launch and the month after.
- Time to reply
- Track the gap between review date and reply date monthly.
- Drafts approved without edits
- Count drafts sent as written versus edited, as a check on fit.
Before you start: Record what share of last month's reviews got a reply and how long replies took.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Drafting replies costs roughly $20 to $150 a month in AI model usage, billed directly in your own accounts, depending on how many reviews come in. A business getting a steady flow of daily reviews sits toward the top of that range.
AI usage during the build and testing is also billed to your accounts, so every provider relationship stays yours. Nothing runs through us.
Ask about running costsCustom requirements
If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order keeps its delivery date either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
For this build, monthly maintenance includes change hours for work such as updating the tone after a rebrand or adding a new reference example. It starts after the 30 days of included support and can be cancelled any month.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A review-management tool charges a monthly fee for reply templates | A support agency charges an hourly or retainer rate to write replies | Ours is one fixed price, shown before you buy |
| Voice | A review-management tool offers generic canned replies | An agency writes in-house but at hourly rates that scale with volume | Ours drafts from your brand guidelines and up to 20 examples you choose |
| Approval | A review-management tool may auto-post without a review step | An agency depends on the process it agrees with you | Ours always waits for your named approver before anything posts |
| Delivery | A review-management tool is usable once you configure the templates yourself | An agency typically ramps up over several weeks | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
What is included in the AI Review Response Agent build?
Your brand profile plus up to 20 reference examples, one connected destination, a drafting pipeline with up to three reply formats, 25 sample drafts reviewed with you, two rounds of changes and a recorded handoff session. The price is fixed and shown on this page before you order, and it is agreed in writing before any drafting work begins.
What does it cost to run AI Review Response Agent each month?
Expect roughly $20 to $150 a month in AI model usage, paid directly in your own accounts rather than billed through us. The figure moves with review volume: a business receiving daily reviews across several locations lands nearer the top of that range than one seeing a handful a week.
How fast can AI Review Response Agent start drafting replies?
On a fixed schedule shown before you buy, once your brand voice, reference examples and destination system are confirmed at intake. If you need drafts sooner, for example before a product launch or a busy season, express and rush delivery are available for an added fee chosen at checkout. You approve 25 sample drafts before launch.
What do you need from us to write replies in our voice?
Your brand guidelines, ten to twenty reference examples of replies you already like, and access to the destination system where finished drafts should land, such as a shared inbox, a shared drive or your review tool. Credentials are shared by adding our team as a user or creating a key you control, never sent by email, so nothing sensitive travels through your inbox.
Can I get more reference examples or output formats added later?
Yes, through monthly maintenance. Adding a fresh reference example, updating the tone after a rebrand, or adjusting an output format all fit inside its monthly change hours. Going past 20 reference examples or three formats in one change is quoted first as a Change Quote.
Can I cancel maintenance for AI Review Response Agent?
Yes. Every plan bills monthly and can be cancelled in any given month, with no fixed contract term attached. Draft generation keeps running on its existing setup either way; the plan only covers the hours spent adjusting tone or formats afterward, and unused hours do not roll over.
Does a reply ever get posted without someone approving it first?
No. Every draft this agent produces waits in an approval queue for the named person you set during intake, and nothing reaches a live review until they sign off. If you later want a faster, lower-touch approval flow, that change is discussed and scoped through monthly maintenance.
Guides on this topic
All guides Stop letting reviews sit unanswered.
Order AI Review Response Agent and on-brand draft replies, ready for your approval, start arriving on a fixed delivery date.
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