Social

AI Social Repurposing

One webinar, blog or podcast turned into a set of ready-to-post, channel-native social pieces.

You already spent hours on that webinar, podcast or long article, and most of its value never reaches social media. AI Social Repurposing finds the quotable, on-brand moments and turns each piece into captions, pull quotes, carousels or short clips written for the channel. Everything waits for your review, so you publish more without starting from scratch or sounding off-brand.

  • Long-form content turned into up to three social formats
  • Quotable moments picked and rewritten for each channel
  • Every piece reviewed by your team before it is posted
$1,900 20–30 working days Optional maintenance $249/mo
A card standing through a torn calendar page beside a dab of green paint, showing one piece split into many.

What it is

AI Social Repurposing takes a long-form piece, such as a webinar recording, a blog post or a podcast episode, and breaks it into ready-to-post social content: captions, pull quotes and short clips or carousels in your brand voice. It converts format, not just length. It changes the format, not just the length.

Why businesses buy it

Creating good long-form content is expensive, and letting it live in one place wastes most of that investment. Cutting it into social posts by hand is slow, so it rarely happens consistently. This build gives you a reliable pipeline that turns each source piece into channel-ready content in your voice, so your best ideas reach more people for longer. The Scope Card fixes the channel, formats and sample review before you order, so you know exactly what the pipeline produces.

Problems this solves

A webinar or podcast is published once and then forgotten

The pipeline takes each long-form piece you supply and breaks it into captions, pull quotes and short clips or carousels. One recording can feed several social posts instead of a single announcement.

Turning one article into social posts means hours of rewriting

It changes the format, not just the length, across up to three output formats agreed at setup. Your team reviews ready drafts instead of rewriting every piece by hand.

Repurposed posts sound nothing like the original brand voice

Every output is generated against your brand profile and up to 20 reference examples. You review and approve 25 sample outputs during testing, so the voice is tuned before launch.

Finished social content ends up scattered across folders and inboxes

Outputs land in one agreed destination, such as your CMS, shared drive or inbox. Your team always knows where the next batch of posts is waiting for review.

Scope card SKU UPM-C0059

AI Social Repurposing

Everything this build includes, written down before you pay. Choose a delivery speed and any add-ons, then add it to your cart.

$1,900 one-time build price
1. Choose your delivery speed

Delivery times are in working days (Monday to Friday) and start once your intake is complete. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.

What is included

Channel
Output delivered to 1 destination (CMS, drive, store or inbox)
Integrations
Up to 1 destination system
Knowledge
Your brand profile + up to 20 reference examples
Workflows
1 generation pipeline with up to 3 output formats
Languages
1
Testing
25 sample outputs reviewed and approved by you
Revisions
2 rounds
Handoff
1 × 45-min handoff session (recorded)
Support
30 days after launch

A good fit if

You already invest in long-form content, such as webinars or a podcast, but rarely get social value out of it afterwards.
You want the strongest moments pulled out automatically, not a team member scrubbing through a recording by hand.
You publish across more than one social format, such as a caption post and a short carousel, from the same source.
You already have one social channel where the repurposed pieces should land.

Not the right fit if

If you need original social content drafted from scratch, not repurposed from an existing asset, AI Content Engine plans and writes from a topic list.
If the pieces are already repurposed and just need scheduling and pushing out on a cadence, AI Content Distribution handles that operational step.
If you want posts actually published and replied to directly on the channel, not just prepared, AI Social Media Agent has that write access.
If you need more than three repurposed formats per source piece or a second destination channel, add a note at checkout for a Change Quote.

How it works

  1. You point us to the source piece, whether that is a recording, a transcript, a blog post or a podcast file.
  2. The strongest moments are identified: quotable lines, key stats, or a self-contained segment worth its own post.
  3. Each moment is rewritten into up to three social-native formats, such as a caption, a pull-quote graphic brief and a short clip outline.
  4. Every piece is adapted for your brand voice and the tone your audience expects on that channel.
  5. Repurposed pieces sit in an editorial review queue before they reach your one connected destination channel.
  6. Once approved, they are delivered ready to post, and which formats perform best feeds into the next source piece.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

  • The source pieces you want repurposed, such as webinar recordings, blog posts or podcast files.
  • Your brand guidelines and a few social posts you already think land well.
  • Access to the one channel where repurposed content should be delivered.
  • Which source pieces to start with, if you have a backlog.
  • The name of the person who approves a repurposed batch before it goes out.
  • Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
  • Your business information (company basics, hours and brand voice), shared during intake.
  • One decision-maker for approvals.
  • An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Intake verified, source pieces and formats confirmed.
Weeks 1–2 Moment-extraction and rewriting logic are built.
Week 3 Destination channel connected and formats configured.
Weeks 3–4 25 sample repurposed pieces sent for your review.
Week 4 Your review and two rounds of changes.
Go-live Live, recorded handoff session, support starts.
Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
OptionDelivery timePrice
Standard20–30 working days$1,900
Express15–25 working days$2,300
Rush10–20 working days$2,650

What you receive at handover

  • AI Social Repurposing set up in your environment and delivering to your chosen destination
  • The workflow, prompt and guardrail configuration, including your brand profile and reference examples
  • A connection to your agreed destination system
  • A test report with the sample outputs you reviewed and approved
  • An admin guide plus the recorded handoff session
  • 30 days of post-launch support

Expected benefits and how to measure them

  • Can get more social posts out of content you have already paid to make
  • Helps your team spend time on editing and timing rather than rewriting
  • Makes it easier to keep a steady posting rhythm between big content pieces
Social posts per long-form piece
Count posts published from each webinar, article or episode. Compare the quarter before launch with the quarter after.
Editing time per batch
Ask the person approving drafts to log minutes per batch for four weeks. Compare with their estimate of writing time beforehand.
Engagement on repurposed posts
Use your social platforms' analytics to compare likes, comments and shares on repurposed posts against your previous average post.

Before you start: Record how many social posts you currently create from each long-form piece and roughly how long each one takes to write.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

The build price is one-time. Running AI Social Repurposing afterwards costs roughly $20 to $150 a month in your own accounts for AI model usage, and it scales with how many long-form pieces you feed through each cycle.

AI usage during the build and testing is billed the same way, directly to your accounts, so your source recordings and channel access both stay fully yours.

Ask about running costs

Custom requirements

Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.

Request a custom version

Keep it running

Monthly maintenance covers monitoring, fixes and change hours for new source formats and small adjustments to how moments are picked and rewritten. It starts after the post-launch support period, bills monthly and can be cancelled any month.

$249/mo (the minimum fee, includes 2 change hours)

Optional. Starts after the post-launch support period. Cancel any month.

How maintenance works

How this compares

Do it yourself with a SaaS toolHire a custom agencyUpmark Labs
Price A clipping tool charges a monthly subscription per source hour processed An agency repurposes manually, at agency rates per asset Ours is one fixed price, shown on this page before you buy
Selection A clipping tool surfaces generic highlights based on audio energy An agency selects moments manually Ours identifies quotable, on-brand moments and rewrites them for the channel
Formats A clipping tool usually outputs one format, such as a video clip An agency build depends on what was agreed Ours produces up to three formats from one source piece
Delivery A clipping tool is instant, but brand-fit editing is still on you An agency repurposing setup usually takes several weeks Ours has a fixed delivery time shown before you buy, with faster options

Questions about this product

How much does AI Social Repurposing cost?

One fixed price, shown on this page before you buy. It covers the moment-extraction logic, the rewriting pipeline, connecting to your channel, testing and the recorded handoff. There is no per-clip fee afterwards. The only ongoing cost is the AI model usage you pay directly in your own accounts, which tracks how much you repurpose.

What does AI Social Repurposing cost to run each month?

Usually $20 to $150 a month in AI model usage, paid in your own accounts, and it scales with how many webinars, posts or episodes you repurpose each cycle. Monthly maintenance is separate and optional, for changes to the build.

How soon can AI Social Repurposing start on our content?

Delivery time is fixed and shown before you buy, counted from a verified intake. Your source pieces, brand guidelines and channel access need to be in within 72 hours of ordering, since the pipeline is trained on them. Delays sending those items move delivery by three working days per day late.

What kind of source content does it actually work from?

Webinar recordings, blog posts, podcast episodes or any long-form asset you already have, provided as a file, transcript or link. It does not create the original long-form piece; that stays your own production or a product like AI Content Engine.

Does it decide what to post without anyone checking it?

No. Every repurposed piece sits in an editorial review queue first, and only the person you name can approve a batch to go out. AI Social Repurposing identifies and rewrites moments; a human still decides what actually reaches your channel.

Can we repurpose a new type of source content later?

Yes. A new source format or a small rewriting adjustment fits inside the monthly change hours that come with maintenance. A fourth output format per piece or a second destination channel goes through a written Change Quote instead. Maintenance also covers monitoring and fixes. It starts after the post-launch support period, bills monthly and can be cancelled any month.

Who owns the repurposed clips and captions?

You do. Every repurposed piece, the source material and the extraction rules belong to you and live in your own channel or drive. If maintenance is cancelled later, the pipeline already built and everything it produced stay exactly as delivered.

Get social value out of content you already made.

Order AI Social Repurposing and your webinars, blogs or podcasts become ready-to-post social content in your voice, from a fixed delivery date. The scope above is what you get, in writing, before you pay.

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