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Revenue
AI Win-Back Agent for Klaviyo
Lapsed customers in Klaviyo get a win-back message with an offer chosen from their own past orders, sent by your flow.
Klaviyo already holds the profiles of customers who used to buy from you often. This agent checks them against your store's order history, flags who has gone quiet and chooses an offer from what each person bought before. The offer is written back to the profile and your own Klaviyo flow sends it, with suppression lists and excluded segments respected.
- Lapsed profiles flagged in Klaviyo on a schedule, never exported by hand
- Offers chosen from each customer's own order history
- Sends through your existing flow with consent rules intact
$2,900
20–30 working days
Optional maintenance $249/mo
What it is
AI Win-Back Agent for Klaviyo finds customers who have stopped buying, picks an offer matched to what each ordered before, and hands it to a Klaviyo flow to send. A scoped private API key gives it two-way access to profiles, lists, segments, events and flows, while your store platform supplies order history. Regained revenue is reported.
Why businesses buy it
A generic win-back blast in Klaviyo gives everyone the same discount. It wastes margin on people who would have returned anyway and misses those who need a better reason. This edition does the matching for you, so each lapsed customer sees an offer tied to what they loved before. Your flows, timing and consent settings stay as they are. Before you order, the Scope Card fixes the key permissions, lapse window, exclusions and testing, so you know exactly what will change and what will not.
Problems this solves
Klaviyo win-back flows send one generic offer to every lapsed segment
The agent picks an offer matched to what each customer ordered before. It hands that choice to a Klaviyo flow, so sending still runs through your own account.
Order history sits in the store, apart from Klaviyo profiles
Your store platform supplies order history. A scoped private API key gives two-way access to Klaviyo profiles, lists, segments, events and flows, all on a documented field mapping.
Teams cannot tell how much revenue win-back sends regain
Regained revenue is reported in plain figures. You can weigh it against the offers given, rather than judging the flow by open and click rates alone.
A good fit if
Klaviyo holds your customer profiles, and once-regular buyers who went quiet get nothing, or a generic discount blast.
You want lapsed customers identified on a schedule and marked in Klaviyo on the agreed mapping, not exported by hand.
Offers should reflect each customer's past orders, such as their most-bought product, within discount rules you set.
A Klaviyo admin can issue a private API key with scoped access and join a 30-minute call.
Not the right fit if
The shoppers you want back left a cart this week, not months ago. See AI Abandoned Cart Agent for Klaviyo.
You want full campaigns written, segmented and analyzed for your whole list. See AI Email Marketing for Klaviyo.
Your order history lives in Shopify and you would rather center the build there. See AI Win-Back Agent for Shopify.
You want to predict who is about to lapse before it happens. See AI Ecommerce Churn Agent.
How it works
- Key and mapping. Your Klaviyo admin issues a private API key with scoped access, and on a 30-minute call we agree which profile properties, lists, events and flows are read or updated.
- Lapse window. You set what lapsed means, for example no order in ninety days, and the agent checks profiles against order history from your store platform on a schedule.
- Exclusions. Profiles in suppression lists or segments you name, or with a recent order, are left out.
- Offer choice. The single AI decision step picks an offer or product angle from each customer's own past orders, inside your discount rules.
- Hand-off. The chosen offer is written back to the profile on the agreed mapping, and your Klaviyo flow sends it with your usual consent and unsubscribe handling.
- Tracking. Orders placed after a win-back message are matched back from your store platform, so the report shows customers and revenue regained.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- A Klaviyo private API key with scoped access, issued by your admin and shared securely in the way we agree at intake, never by email.
- Your Klaviyo admin for a 30-minute mapping call.
- Access to the store platform that holds order history.
- Your lapse window, and the discount or offer rules win-back messages must follow.
- Five to ten examples of lapsed customers and what they used to buy.
- The lists or segments to keep out, and who hears about errors.
- Your business basics and one decision-maker who approves the offer logic.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Private API key tested, lapse window and offer rules agreed.
Weeks 1–2
Lapse check, exclusions and offer-matching step built.
Week 3
Store order history connected; offers wired into your Klaviyo flow.
Weeks 3–4
Twenty test runs on your sample customers.
Week 4
Your review and two rounds of changes.
Go-live
Live on a schedule, recorded handoff, support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $2,900 |
| Express | 15–25 working days | $3,400 |
| Rush | 10–20 working days | $3,900 |
What you receive at handover
- AI Win-Back Agent for Klaviyo configured and deployed
- A two-way Klaviyo connection plus a link to your store platform, with documented field mapping
- A scoped private API key held by you
- A test report on sandbox or test records
- An admin guide and recorded 45-minute handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can make win-back emails reflect each customer's past orders
- Helps join store history and Klaviyo profiles without manual exports
- Makes regained revenue clear enough to judge the flow
- Win-back flow placed-order rate
- Compare Klaviyo flow analytics for the four weeks before launch with the four weeks after.
- Regained revenue
- Read the agent's report monthly and compare it with the flow's attributed revenue before launch.
- Lapsed segment size
- Track the count in your Klaviyo lapsed segment each month to see whether it shrinks or grows.
Before you start: Note the size of your lapsed customer segment and the current win-back flow's conversion rate and revenue for the last month.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
You pay for the build once. Running costs of roughly $20 to $100 a month for the automation platform and AI usage are billed to your own accounts, and Klaviyo continues to bill your plan for sending.
AI usage during build and testing goes to your accounts too.
Ask about running costsCustom requirements
A second lapse window, a second language, another connected system or custom Klaviyo objects outside the mapping need a written Change Quote, sent of a checkout note.
Request a custom versionKeep it running
Monthly maintenance is recommended: monitoring, fixes and change hours, enough to move the lapse window, refresh offers for a new season or add an exclusion segment.
$249/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A retention add-on bills monthly on top of your email platform | A lifecycle agency charges a retainer | Ours is one fixed price, shown before you buy |
| Offer | One code for the whole segment | Set campaign by campaign | Ours picks the offer from each customer's past orders |
| Sending | May need its own sending setup | Depends on the brief | Ours sends through your existing Klaviyo flow |
| Delivery | Switches on fast, segments take weeks to tune | Set per project | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
How does the Klaviyo win-back agent decide who has lapsed?
By the window you set, such as no order in ninety days, checked against order history from your store platform on an agreed schedule. Klaviyo profiles are then matched to those customers. You can start conservative and adjust the window later through monthly maintenance once you see how people respond.
Does the win-back agent create a new Klaviyo flow or use ours?
It uses yours. The chosen offer is written back to each profile on the agreed mapping, and your existing Klaviyo flow sends the message, so timing, consent checks and unsubscribes stay where you manage them now. If you have no win-back flow yet, intake settles which flow you approve for it.
Can wholesale or VIP profiles be kept out of Klaviyo win-back emails?
Yes. You name the Klaviyo lists or segments to exclude at intake, and membership is checked before any offer is chosen. Excluded profiles are logged with the reason, so you can confirm that wholesale accounts, VIPs or anyone else you name never receives a lapsed-customer offer.
Where does the Klaviyo win-back agent get purchase history?
From your store platform, connected as the one more system on the Scope Card. Klaviyo supplies the profile and its events, while the store supplies orders and products, which is what the offer is matched against. Without that connection, offers could only use what Klaviyo events already hold.
What is included in the Klaviyo win-back edition?
The scoped Klaviyo key setup, the field mapping, the connection to your store for order history, your lapse window and exclusion rules, the offer-matching step, twenty test runs, two rounds of changes and a recorded forty-five-minute handoff session. Standard, express and rush delivery share the same scope, with fixed prices shown on this page before you buy.
What are the monthly running costs of win-back in Klaviyo?
About $20 to $100 a month for the automation platform and AI usage, paid in your own accounts. Klaviyo keeps billing your plan for the messages it sends. There is no per-customer fee from us, and monthly maintenance is optional.
Guides on this topic
All guides Win back quiet Klaviyo customers with offers that fit them.
Order AI Win-Back Agent for Klaviyo and lapsed customers get offers matched to their own order history on a fixed delivery date, sent through the Klaviyo flow you already run.
Works well with
Revenue
AI Ecommerce Churn Agent
Identifies customers likely to stop buying and triggers retention flows.