Lead Generation
AI Sales Agent for GoHighLevel
Engages, qualifies and nurtures leads through conversation and hands sales-ready deals to reps, connected natively to GoHighLevel so it reads and updates…
Lead Generation
AI Sales Agent for Automotive
Vehicle interest gets qualified after hours, financing basics get explained, and showroom visits get booked without a salesperson on the line.
Car buyers do their research at night and at weekends, long after the sales floor has closed. This edition picks up that interest whenever it arrives, answers questions about vehicles, trade-ins and financing basics, and books a showroom visit or test drive with the right salesperson. By the time your team arrives in the morning, the appointments are already on the calendar.
- Vehicle interest qualified at night and at weekends
- Trade-in and financing basics explained from your own policies
- Test drives and showroom visits booked with the right salesperson
$6,900
20–30 working days
Optional maintenance $345/mo
What it is
AI Sales Agent for Automotive picks up test-drive and purchase interest whenever it arrives, walks a buyer through basic financing and trade-in questions, and books the showroom visit with the right salesperson before your floor even opens. Every conversation and booking is logged in your dealer CRM.
Why businesses buy it
The dealer who answers first usually gets the visit. Overnight and weekend enquiries often wait until the floor opens, and by then the buyer has booked a test drive elsewhere. This edition responds immediately, qualifies interest properly and books real appointments, so salespeople start the day with buyers instead of an inbox. The written scope sets the channel, the dealer CRM and calendar connections and the Automotive workflows before you order, so your dealership knows exactly what will be delivered and tested.
Problems this solves
Online vehicle enquiries arrive overnight and buyers move on by morning
The agent picks up test-drive and purchase interest whenever it arrives. It answers early questions and books the showroom visit with the right salesperson, often before your floor opens.
Financing questions stall buyers who are otherwise ready to visit
The agent walks buyers through basic financing and trade-in questions from your approved information. Ready buyers move on to a booked visit instead of waiting for a call back.
Salespeople meet buyers without knowing what they came for
Each conversation and booking is logged in your dealer CRM. The salesperson can see the vehicle, finance questions and trade-in details before the buyer walks in.
A good fit if
Website and phone interest in specific vehicles comes in outside showroom hours, and by the next morning the buyer has often already visited another dealership.
Most inbound questions are variations of the same handful: is it in stock, what's it worth to trade in, what would payments look like.
You want trade-in and financing basics gathered before a buyer sets foot on the lot, so the salesperson starts the visit prepared, not from scratch.
Your dealer CRM already tracks inventory and appointments, and you want interest captured there automatically instead of living in a text thread.
Not the right fit if
You don't need vehicle-specific handling and would rather have a general qualifying agent for a different kind of sales motion. See the AI Sales Agent, our base build without automotive logic.
Your business is closer to B2B quoting on parts or fleet orders than consumer vehicle sales. See AI Sales Agent for Manufacturing.
You need this running across more than two connected systems or more than six workflows. Add a note at checkout for a written Change Quote.
The build needs to cover more than the listed scope, for example full finance application processing. Larger or bespoke projects go through the Custom AI request form.
How it works
- We load your inventory feed, trade-in questions and the basic financing or lease terms you're comfortable explaining without a credit check attached.
- The agent engages a buyer about the specific vehicle or model they asked about, checking current availability against your dealer CRM before saying anything is in stock.
- Trade-in details and financing preference are gathered in the same conversation, with rough terms explained clearly, never a final approved rate or payment figure.
- Common questions, like the difference between financing and leasing, or what documents to bring, are answered from your dealership's own playbook and policies.
- Once interest and the basics are gathered, the agent books a test drive or showroom visit directly with the salesperson who covers that vehicle line.
- Vehicle interest, trade-in details and the booked appointment are all written into your dealer CRM, so the salesperson meets a buyer they already have context on.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your dealer management system or CRM, with sandbox or test records if available.
- Your inventory feed or a reliable way to check current stock, plus your basic financing and lease terms.
- Ten real buyer conversations or emails so tone matches how your best salespeople actually talk to interested buyers.
- The names of salespeople and which vehicle lines or shifts each one covers.
- Your business information (company basics, hours and brand voice), shared during intake.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never sent by email.
- One decision-maker who can confirm trade-in and financing talking points before we build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and your inventory access, financing basics and salesperson routing confirmed.
Weeks 1–2
Test-drive, trade-in and financing conversation logic built against your dealership playbook.
Week 3
Dealer CRM and calendar connected, with showroom visits routed to the right salesperson.
Weeks 3–4
50 documented test scenarios run against real inventory and trade-in questions, with results sent to you.
Week 4
Your review and two rounds of changes to financing talking points or routing rules.
Go-live
Live, recorded handoff session, 30 days of support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $6,900 |
| Express | 15–25 working days | $7,950 |
| Rush | 10–20 working days | $8,950 |
What you receive at handover
- The AI Sales Agent configured on one channel and connected to your dealer CRM
- An Automotive intent library and workflow templates for purchase, finance and trade-in conversations
- A test report covering 50 dealership sales scenarios
- An admin guide and recorded handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can turn more overnight enquiries into showroom appointments.
- Helps salespeople prepare for each visit.
- Online leads converted to showroom visits
- From your dealer CRM, compare booked visits with online leads for the month before launch and the month after.
- Speed to first response
- Compare lead arrival time with first reply time in the CRM, before and after launch.
- Visits that become sales
- Track booked visits that ended in a sale, comparing matching months.
Before you start: Record last month's online leads, when they arrived, how quickly they were answered and how many visited.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is paid for once. Running it costs roughly $50 to $250 a month in AI model usage and hosting, on top of your existing dealer CRM and calendar plans. Because after-hours interest tends to arrive in bursts around evenings and weekends, usage often follows your showroom's own busiest windows.
AI usage during build and testing is billed to your own accounts, so every provider relationship stays yours.
Ask about running costsCustom requirements
If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
For dealerships, monthly maintenance covers monitoring, fixes and change hours for updated inventory feeds, new financing terms or seasonal promotions. It starts after the 30 days of included support and can be cancelled any month.
$345/mo (5% of the build price a month, includes 3 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A dealership chat widget charges a monthly fee per lead | A custom agency quotes after discovery calls, often for months of work | Ours is one fixed price, shown before you buy |
| After-hours coverage | A dealership chat widget usually just takes a message | An agency build depends on what was agreed | Ours qualifies interest and gathers trade-in details overnight |
| Inventory awareness | A generic chat tool doesn't check live stock | An agency build depends on what was agreed | Ours checks your dealer CRM before confirming availability |
| Delivery | A dealership chat widget needs weeks of internal setup | An agency usually takes several months for a comparable scope | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
What does the AI Sales Agent for Automotive cost, and what's included?
One fixed price, shown next to this page before you order, covers the full build: test-drive and trade-in conversation logic, financing basics and salesperson routing. It also includes 50 test scenarios, two rounds of changes and a recorded 60-minute handoff session before launch. Express and rush delivery are available at a set uplift.
Can the AI Sales Agent for Automotive check whether a vehicle is actually in stock?
Yes, that's built into the conversation rather than left as a guess. It checks your inventory feed or dealer CRM before telling a buyer something is available, and if stock has changed or a vehicle has sold, it says so and offers similar options instead of confirming something that's no longer true.
Does the AI Sales Agent for Automotive give a final financing approval or rate?
No. It explains basic financing and lease terms so a buyer understands the general shape of payments, but a final rate, approval or specific payment figure always requires a credit check and stays with your finance team. That boundary is set during intake and applies to every conversation, regardless of how directly a buyer asks.
What should we budget monthly to run the AI Sales Agent for Automotive?
Roughly $50 to $250 a month in AI model usage and hosting, on top of your existing dealer CRM and calendar plans, billed to your own accounts. Because after-hours interest tends to arrive in bursts around evenings and weekends, monthly usage often tracks your dealership's own busiest windows rather than staying flat.
What does a salesperson see when the AI Sales Agent for Automotive books a visit?
The vehicle discussed, trade-in details gathered, financing preference, and any questions already answered, all logged in your dealer CRM against the appointment. The salesperson walks into the showroom visit already knowing what the buyer cares about and what was already asked, instead of starting the conversation from a completely blank slate.
Can we update inventory or financing terms after the AI Sales Agent for Automotive launches?
Yes. Two rounds of changes are included before launch, and monthly maintenance covers updated inventory feeds, new financing terms or seasonal promotions once you're live and taking real buyer interest. Larger changes, like adding a new vehicle line entirely, are scoped separately as a Change Quote.
Who owns the buyer conversations captured by the AI Sales Agent for Automotive?
You do. It runs inside your own dealer CRM and calendar accounts, so every conversation, trade-in detail and booked appointment stays in your dealership's own systems, not tied to a platform we control. None of it is retained separately by us once the build is delivered and live.
Stop losing overnight interest to the next dealership.
Order AI Sales Agent for Automotive and overnight buyer interest becomes booked test drives before the next dealership replies.
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