Lead Generation
AI Sales Agent for GoHighLevel
Engages, qualifies and nurtures leads through conversation and hands sales-ready deals to reps, connected natively to GoHighLevel so it reads and updates…
Lead Generation
AI Sales Agent for Financial Services
Prospects get screened and informed on your products, then handed to a licensed advisor for anything that requires advice.
Prospects want to understand their options before they commit to a meeting, but advisors cannot spend their day on first conversations. This edition gathers each prospect's goals, timeline and current provider, explains which of your product categories broadly fits, and books a consultation with the right licensed advisor. It informs without advising, and every conversation is kept on record.
- Prospect goals, timeline and current provider gathered up front
- Consultations booked with the right licensed advisor
- Clear information only, never personal financial advice
$6,900
20–30 working days
Optional maintenance $345/mo
What it is
AI Sales Agent for Financial Services gathers a prospect's goals, timeline and current provider, explains which of your product categories broadly fits, and books a consultation with the right licensed advisor without ever giving personal financial advice itself. Every conversation is logged in full for compliance review.
Why businesses buy it
Advisors are the most expensive time in a financial services firm, yet many first calls are spent collecting basic facts or explaining products to people who are not a fit. Slow follow-up also loses prospects to firms that respond faster. This edition screens every enquiry consistently, keeps strictly to information rather than advice, and books advisors only with prepared, suitable prospects. The written scope sets the channel, connected systems and workflows before you order, which makes the build simple to review with compliance.
Problems this solves
Advisers spend first meetings collecting basic facts
The agent gathers each prospect's goals, timeline and current provider before the consultation. Advisers start the meeting with those details already logged in the CRM, ready to discuss.
Prospects ask for advice only a licensed adviser can give
The agent explains which of your product categories broadly fits, but never gives personal financial advice. Anything advisory goes to a licensed adviser through a booked consultation.
Compliance teams need a full record of client conversations
Every conversation is logged in full for compliance review. Your team can check exactly what was said, and the Financial Services template keeps wording within your approved content.
A good fit if
Prospects come to you asking about products before they've spoken to anyone, and today that first conversation either waits for an advisor's calendar or doesn't happen well.
You need a clear, auditable line between informing a prospect about product categories and giving them advice, with anything past that line going to a licensed person.
Your onboarding involves document-heavy paperwork and a defined set of screening questions that a person currently repeats on every call.
You route different products to different specialists, and want a prospect matched to the right advisor before the first live conversation.
Not the right fit if
You don't need document-heavy, compliance-aware handling and would rather have a general qualifying agent. See the AI Sales Agent, our base build without the regulatory guardrails built in.
Your actual need is candidate or hiring-side qualification for a staffing business, not client-facing financial screening. See AI Sales Agent for Recruitment.
You need this running across more than two connected systems or more than six workflows. Add a note at checkout for a written Change Quote.
The build involves more than the listed scope, for example a full compliance review workflow beyond intake screening. Larger or bespoke projects go through the Custom AI request form.
How it works
- We load your suitability screening questions, product categories and the boundary between informing and advising, all confirmed by you before anything goes live.
- The agent asks about a prospect's goals, timeline, and current provider or policy, the same groundwork a licensed advisor would otherwise spend the first call gathering.
- It explains product categories in general terms, for example the difference between account types, without recommending a specific product or amount, which stays a licensed advisor's call.
- Anything that starts to cross into advice, a specific recommendation, or a commitment on rates or terms, is held and flagged for the advisor rather than answered.
- The prospect is matched to the licensed advisor who handles that product line or specialty, and a consultation is booked directly on their calendar.
- Every question asked, category discussed and screening answer given is logged against the prospect record, giving compliance a full record of what was and wasn't said.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your CRM and secure client portal, with sandbox or test records if available.
- Your suitability screening questions and the exact line between informing a prospect and advising them.
- Ten real intake conversations or emails so tone and phrasing match how your advisors actually talk to prospects.
- The name of the licensed advisor, or the routing rule, for each product line or specialty.
- Your business information (company basics, hours and brand voice), shared during intake.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never sent by email.
- One compliance-aware decision-maker who can confirm the screening and escalation rules before we build.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Intake verified and your screening questions, product categories and advisor routing rules confirmed.
Weeks 1–2
Screening conversation logic and the informing-versus-advising boundary built against your compliance rules.
Week 3
CRM and secure client portal connected, with consultations routed to the right advisor.
Weeks 3–4
50 documented test scenarios run against real screening and escalation situations, with results sent to you.
Week 4
Your review and two rounds of changes to screening logic or advisor routing rules.
Go-live
Live, recorded handoff session, 30 days of support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $6,900 |
| Express | 15–25 working days | $7,950 |
| Rush | 10–20 working days | $8,950 |
What you receive at handover
- The AI Sales Agent configured on one channel and connected to your CRM and adviser calendars
- A Financial Services intent library and workflow templates built from your approved content
- A test report from 50 scenarios, including advice requests the agent must decline
- Admin guide and a recording of the handoff session
- 30 days of post-launch support
Expected benefits and how to measure them
- Can give advisers more time for advice and less for fact-finding.
- Gives compliance a complete log of pre-meeting conversations.
- Enquiries booked as consultations
- From your CRM, compare consultations booked with new enquiries for the month before and after launch.
- First-meeting length or fact-find time
- Ask advisers to note fact-find time for a sample of first meetings, before and after launch.
- Consultations that become clients
- Track consultations that led to a new client in the CRM, comparing matching quarters.
Before you start: Record a month of enquiries, consultations and new clients. Ask advisers how long first meetings spend on basic fact-finding.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
One payment covers the build. Running it costs roughly $50 to $250 a month in AI model usage and hosting, on top of your existing CRM and client portal plans. Because every screening conversation is logged in detail for compliance, usage tends to sit consistently in that range rather than spiking, regardless of prospect volume.
AI usage during build and testing is billed to your own accounts, so every provider relationship, and every compliance obligation tied to it, stays yours.
Ask about running costsCustom requirements
If you need something outside the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
For Financial Services firms, monthly maintenance covers monitoring, fixes and change hours for updated screening questions, new product categories or revised routing rules as your product shelf changes. It starts after the 30 days of included support and can be cancelled any month.
$345/mo (5% of the build price a month, includes 3 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A financial CRM's chat add-on charges a per-seat monthly fee | A custom agency quotes after discovery calls, often for months of work | Ours is one fixed price, shown before you buy |
| Advice boundary | A generic chat tool has no built-in advice guardrail | An agency build depends on what was agreed | Ours is built to inform, never to advise, by design |
| Advisor routing | Most tools send every lead to one shared inbox | An agency build depends on what was agreed | Ours matches a prospect to the advisor for that product line |
| Delivery | A financial CRM chat add-on needs weeks of internal configuration | An agency usually takes several months for a comparable scope | Ours has a fixed delivery time shown before you buy, with faster options |
Questions about this product
What does the AI Sales Agent for Financial Services cost, and what's included?
One fixed price, shown next to this page before you order, covers the full build: screening conversation logic, product-category explanations, advisor routing and the informing-versus-advising boundary. It also includes 50 test scenarios, two rounds of changes and a recorded 60-minute handoff session before launch. Express and rush delivery are available at a set uplift.
Does the AI Sales Agent for Financial Services give financial advice?
No, and that boundary is built into the agent, not left to judgment in the moment. It explains product categories in general terms and gathers goals and timeline, but any specific recommendation, rate, or term commitment is held and routed to a licensed advisor. Anything that starts to cross into advice is flagged for a person, never answered by the agent itself.
How does the AI Sales Agent for Financial Services stay compliant during screening?
It works from the exact screening questions and category boundaries you confirm during intake, and it logs every question, category discussed and answer given against the prospect record. That gives compliance a full, auditable trail of what was said, which matters more in Financial Services than almost any other industry this build is offered for.
What should we budget monthly to run the AI Sales Agent for Financial Services?
Roughly $50 to $250 a month in AI model usage and hosting, on top of your existing CRM and client portal plans, billed directly to your own accounts. Because every screening conversation is logged in full detail for compliance, usage tends to stay fairly consistent month to month rather than spiking with prospect volume.
How does the AI Sales Agent for Financial Services decide which advisor to book?
It matches the product category a prospect is asking about to the advisor or specialty you've assigned to that line during intake, then books the consultation directly. If a prospect's needs span more than one product line, the agent flags that for a person to route rather than guessing at a split.
Can we change the screening questions after the AI Sales Agent for Financial Services launches?
Yes. Two rounds of changes are included before launch, and monthly maintenance covers screening or category updates once you're live, which matters as product shelves and compliance requirements shift. Larger changes, like adding an entirely new product line, are scoped separately as a Change Quote.
Who reviews what the AI Sales Agent for Financial Services actually says to prospects?
You do, before it ever goes live. Every screening question, category explanation and escalation rule is confirmed by your team during intake, and the 50 documented test scenarios before launch cover real screening and escalation situations so you can review exactly how it handles them before a single real prospect talks to it.
Screen every prospect without a licensed advisor on the first call.
Order AI Sales Agent for Financial Services and every prospect is screened and informed before a licensed advisor picks up the conversation.
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