
AI Travel Concierge
One assistant that plans trips, answers traveler questions and handles changes across the whole journey.
Travelers ask questions at every hour and every stage, from first enquiry to the flight home, and a small team cannot cover every time zone. AI Travel Concierge plans itineraries, answers questions about bookings, documents and destinations, and handles changes using your live booking system. It works inside your fare rules and policies, and hands anything outside them to a person.
- Traveler questions answered at any hour, across time zones
- Itinerary planning and changes handled from live booking data
- Disruptions and exceptions handed to your team with full context

What it is
AI Travel Concierge plans itineraries, answers traveler questions about bookings, documents and destinations, and manages changes from the first enquiry through to the return flight, inside the fare rules and policies you set. It hands off anything outside those policies to a person.
Why businesses buy it
For a travel business, slow answers cost bookings and stressed travelers cost reviews. Enquiries arrive overnight, a visa question needs an answer before check-in, and a cancelled flight needs a plan now, not tomorrow. A concierge that knows your rules and your bookings gives travelers a quick answer across the whole journey, while your team handles the cases that need a person. The written scope sets the channel, two connected systems and up to six workflows before you order, so you know exactly what the concierge will handle.
Problems this solves
Travelers in other time zones message overnight and wait until morning
The concierge answers booking, document and destination questions in your chosen channel at any hour. It works from your own policies, so overnight answers match what your team would say.
Small itinerary changes eat hours of consultant time every week
Changes are handled inside the fare rules and policies you set, with read and write access to up to two systems. Requests that fall outside those policies go to a person.
Travelers ask the same document and destination questions on every trip
Up to a hundred of your documents, such as visa notes and destination guides, feed the concierge's answers. Consultants stop repeating the basics and can focus on complex trips.
Planning and after-sale questions are handled by different people
One concierge covers the journey from first enquiry through to the return flight. Up to six workflows map each stage, so travelers deal with one consistent point of contact.
A good fit if
Not the right fit if
How it works
- A traveler messages with a request, for example a five-night trip to Lisbon with a change in the middle, and the concierge reads it against their existing PNR if one exists.
- It checks your connected booking engine or GDS for live fares, seat and room availability, and any fare-rule restrictions on the dates requested, before proposing options.
- It answers document and entry questions, like passport validity windows or visa requirements for the destination, using only the policies and information you approved.
- Mid-trip disruption is handled inside your rules: a delayed connection triggers a pre-agreed rebooking option, and the traveler is told what changed and what it costs, if anything.
- Anything outside the fare rules or cancellation policy you set, such as an exception request or a complaint, hands off to the person you named, with the full itinerary attached.
- Pre-trip reminders and a short post-trip check-in go out automatically on the schedule you agree, so travelers hear from you before and after the trip, not only during it.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your business information (company basics, hours and brand voice), shared during intake.
- Admin or API access to your booking engine or reservation system, sandbox or test records if available.
- Your fare rules, cancellation and change-fee policies, and visa or document requirements for the destinations you sell.
- Ten real sample traveler conversations or emails so responses are built against genuine cases, not guesses.
- The person who approves exceptions outside your standard fare rules.
- Admin access and API keys for every connected system, shared by adding our team as a user or creating a key you control, never by email.
- One decision-maker who can approve the policies before launch.
- An API key for your own AI model account (for example OpenAI or Google Gemini), created for this build with a spending limit.
Timeline
| Option | Delivery time | Price |
|---|---|---|
| Standard | 20–30 working days | $9,400 |
| Express | 15–25 working days | $10,600 |
| Rush | 10–20 working days | $11,750 |
What you receive at handover
- The travel concierge live in one channel, linked to up to two systems such as your booking engine and CRM
- Up to six workflows for planning, questions and changes, with your fare rules and approval limits
- Your policies and destination material loaded from up to a hundred documents
- A test report covering fifty documented traveler scenarios
- An admin guide, the recorded handoff session and 30 days of support
Expected benefits and how to measure them
- Travelers can get answers outside office hours without waiting for the next shift.
- Helps consultants give more time to complex or high-value trips.
- Makes change handling more consistent with your fare rules.
- After-hours reply time
- Compare reply times for messages received outside office hours, from your channel logs, before and after launch.
- Changes handled without a consultant
- Count change requests the concierge completes each week against those handed to staff.
- Consultant time on routine questions
- Ask consultants to log time on routine queries for two weeks before and two weeks after launch.
Before you start: Record your average reply time by hour of day and weekly change-request volume. Note how many consultant hours go to routine questions.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build price is one-time. Running AI Travel Concierge afterwards costs roughly $50 to $250 a month in your own accounts for AI model usage and hosting, on top of whatever CRM or booking-engine plan you already pay for. AI usage during the build and testing is billed the same way, directly to your accounts, so every provider relationship stays yours.
Ask about running costsCustom requirements
If your fare rules or destinations go past the Scope Card, add a note at checkout. You get a written Change Quote, and that work only starts once you accept it. Your original order runs on its normal timeline either way. Larger or bespoke projects go through the Custom AI request form instead.
Request a custom versionKeep it running
This build covers the widest scope in the range, so its monthly maintenance comes with a larger allowance of change hours, covering updated fare rules, a new destination's document requirements or a seasonal-pricing change. It also covers monitoring and fixes, starts after the 30 days of support and can be cancelled any month.
$470/mo (5% of the build price a month, includes 4 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself with a SaaS tool | Hire a custom agency | Upmark Labs | |
|---|---|---|---|
| Price | A travel chatbot platform charges a recurring per-agent or per-conversation fee | A custom travel-tech build is quoted after discovery calls | Ours is one fixed price, shown on this page before you buy |
| Scope | A booking widget covers the transaction only, not the whole journey | An agency agrees scope during the project | Ours spans enquiry, booking, disruption and post-trip in one build |
| Delivery | A travel chatbot still needs real GDS integration before it works | An agency build usually takes several weeks, set per project | Ours has a fixed delivery time shown before you buy, with faster options |
| Policy handling | A generic chatbot cannot apply your specific fare rules or visa policies | An agency deliverable depends on what was agreed | Ours is built directly from the fare rules and policies you provide |
Questions about this product
How much does AI Travel Concierge cost?
The build is one fixed price, shown with each delivery speed in the panel on this page. It covers the full Scope Card: one traveler channel, up to two connected systems such as your booking engine and CRM, and up to six travel workflows covering enquiries, pre-trip reminders, disruptions and post-trip follow-up. AI usage and hosting afterwards are paid in your own accounts.
Does AI Travel Concierge connect to Sabre, Amadeus or Travelport?
Yes, if your booking engine or GDS exposes an API, we connect to it during setup, along with your CRM. The concierge reads live fares, availability and any fare-rule restrictions from that system rather than working from static information, so what it tells a traveler matches what is actually bookable that day.
What does AI Travel Concierge cost to run each month?
Running it afterwards costs roughly $50 to $250 a month in your own accounts for AI model usage and hosting, on top of whatever CRM or booking-engine plan you already pay for. There is no separate platform license on top of that figure. The exact cost depends on enquiry volume and how many workflows are active.
What access does AI Travel Concierge need to my systems?
We need admin or API access to your booking engine or reservation system, sandbox or test records if available, shared by adding our team as a user or creating a key you control, never by email. Your fare rules, cancellation policy and ten real sample traveler conversations let us build responses that reflect how your business actually operates.
How is AI Travel Concierge different from AI Travel Booking Agent?
AI Travel Booking Agent checks availability and prepares a specific booking for confirmation. This build covers that plus itinerary planning, document and visa questions, mid-trip disruption handling and post-trip follow-up, which is why it costs more and covers a wider scope. Choose the narrower build if booking is genuinely all you need automated.
Can we update fare rules or add destinations later?
Yes. Updating an existing fare rule, adding a destination's document requirements, or adjusting a disruption response usually fits inside the monthly change hours in maintenance. Adding a genuinely new workflow beyond the six in scope, or a third connected system beyond the two included, goes through a Change Quote agreed before that work starts.
Can we cancel AI Travel Concierge maintenance later?
Yes. Maintenance runs month to month with no lock-in, so you can cancel any month once the 30 days of included support has ended. If your fare rules and destinations change less often, you may not need it every month.
What happens when a flight is delayed or cancelled mid-trip?
The concierge checks the disruption against the rebooking options and fees your policy allows, and offers the traveler what it is authorized to offer, telling them clearly what changed and what, if anything, it costs. Anything outside that authorization, such as a compensation request, hands off to the person you named, with the full itinerary attached.
One assistant for the whole trip, not a separate tool for each stage.
Order AI Travel Concierge and it plans, books and supports travelers from first enquiry to post-trip follow-up, live on a fixed delivery date.
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